Hasselblad and Sony in partnership to enrich product offerings

By PR admin | Published: September 18, 2012

For the development of the Lunar mirrorless camera, Hasselblad joined forces with S0ny:

Read More »

Posted in Hasselblad, Sony | 25 Comments

Breaking: Lunar is Hasselblad’s new mirrorless camera

By PR admin | Published: September 18, 2012

This is the new mirrorless camera from Hasselblad called Lunar (click on images for larger view):

"The Lunar is a celebration of the passion that the company's founder Victor Hasselblad had for photography. We've developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera for both serious photographers and enthusiasts who aspire to shooting with a Hasselblad."

  • 24.3MP APS-C sensor inside
  • 25 AF points
  • ISO range: 100 to 16000
  • 10 fps
  • Shutter release time lag: 0.02 second
  • 3 in. LCD
  • OLED viewfinder
  • The grip is made out of real wood. The company used carbon fiber, titanium, leather and gold to build this camera.
  • Italian design
  • Sony E and A mounts compatible
  • Price : around EUR 5,000 (around $6,500)
  • Shipping in 2013

For more info check out the new dedicated Lunar website. The new Hasselblad Lunar mirrorless camera can be seen at Photokina:

Read More »

Posted in Hasselblad | Tagged | 98 Comments

Fujifilm X-Pro1 firmware update v2.0 is out

By PR admin | Published: September 18, 2012

Fujifilm released firmware updated v.2.0 for the X-Pro1 mirrorless camera. Here are the download links:

Posted in Fuji | Tagged , | 17 Comments

Leica M, M-E, S, D-Lux 6, V-Lux 4, new lenses and adapters announced

By PR admin | Published: September 17, 2012

Several new Leica products were announced today:

Check this post for pre-order options.

Posted in Leica | 8 Comments

Sigma 17-70mm f/2.8-4 Macro, 35mm f/1.4 and 120-300mm f/2.8 lenses announced

By PR admin | Published: September 17, 2012

Sigma announced three new lenses today:

  • Sigma 17-70mm f/2.8-4 DC MACRO OS HSM – This new Contemporary lens is designed for cameras with an APS-c sensor and covers a range equivalent to 25.5 to 105mm on a 35mm camera. An upgrade to its predecessor, which was released in December 2009, this general purpose lens offers a new design and a more compact build.

  • Sigma 35mm f/1.4 DG HSM – This Art lens provides photographers with a state-of-the-art alternative to the more conventional 50mm. This lens’ axial chromatic aberration is minimized, which renders a cool and smooth out-of-focus image. At low apertures, it can perform like a wide-angle lens; when opened up to F1.4, it will provide background bokeh and make the subject pop like a mid-range telephoto lens.

Read More »

Posted in Sigma | Tagged | 48 Comments

Breaking: Hasselblad will release a high-end mirrorless camera

By PR admin | Published: September 17, 2012

Hasselblad is rumored to announce a high-end mirrorless camera according to DSLRMagazine which has a very good track record in "predicting" upcoming products. The direct translations is:

"The new format Hasselblad will CSC, rounded shapes ... A kind of luxury NEX"

Back in March PhotoRumors broke the news about a possible new digital X-Pan camera announcement. Hasselblad has scheduled a press conference for tomorrow, September 18th.

Posted in Hasselblad | Tagged | 33 Comments

Schneider-Kreuznach announced eight new HDSR, macro and tilt-shift lenses

By PR admin | Published: September 17, 2012

Schneider-Kreuznach-Video-Xenon-Lenses

In addition to the three new lenses for Micro Four Thirds system cameras, Schneider-Kreuznach also announced eight new HDSR, macro and tilt-shift lenses:

Schneider-Kreuznach Video Xenon T 2.1 / 25 full frame lens for HD videography
Schneider-Kreuznach Video Xenon T 2.1 / 50 full frame lens for HD videography
Schneider-Kreuznach Video Xenon T2 .1 / 75 full frame lens for HD videography

  • Suitable for use with HDSLR and cine style cameras
  • Optically corrected for 4K resolution
  • Diaphragm has 14 aperture blades for an outstanding Bokeh effect
  • Rugged, cine style mechanics which use standard follow focus
  • systems and other common cine- and video accessories
  • Larger focus and distance scales for easier sharpness adjustment
  • Aperture setting without detent
  • Adapters for Canon EOS-, Nikon F-Mount
Posted in Schneider Kreuznach | Tagged | 9 Comments

Schneider-Kreuznach announced three Micro Four Thirds lenses

By PR admin | Published: September 17, 2012

Few months ago Schneider-Kreuznach announced that they will start producing lenses for mirrorless cameras. Today the company revealed three new lenses for Micro Four Thirds system cameras:

  • Super-Angulon 14 mm/2.0 wide-angle lens (10 lens elements with 4 aspherical surfaces, focusing range from 1:10 to ∞)
  • Xenon 30 mm/1.4 universal lens (7 lens elements with 1 aspherical surface, focusing range from 1:10 to ∞)
  • Makro-Symmar 60 mm/2.4 wide-aperture macro lens (8 lens elements, focusing range from 1:2 to ∞).
Posted in Schneider Kreuznach | 11 Comments