Photo Rumors

The new Hasselblad XCD 90mm f/2.5 V lens is now available for pre-order

By PR admin | Published: August 21, 2023

I already reported that the new Hasselblad XCD 90mm f/2.5 V lens will start shipping soon – pre-orders are already open at Adorama and B&H Photo.

Additional information:

Posted in Hasselblad| Tagged Hasselblad XCD 90mm f/2.5 V lens| 6 Comments

Viltrox AF 27mm f/1.2 Pro XF lens now available

By PR admin | Published: August 21, 2023

The previously rumored Viltrox AF 27mm f/1.2 Pro XF APS-C lens is now available at:

Viltrox online store
Pergear International | Pergear DE
Amazon US | Amazon CA | Amazon UK | Amazon DE |Amazon ES | Amazon FR | Amazon IT
B&H Photo

This is the second Pro flagship series lens launched by Vitrox after the AF 75mm f/1.2.

Viltrox AF 27mm f/1.2 Pro XF lens main features:

Posted in Viltrox| Tagged Viltrox AF 27mm f/1.2 XF| Leave a comment

The latest GoPro Hero 12 camera leaks and rumors

By PR admin | Published: August 21, 2023

Some more leaked pictures and specifications of the upcoming GoPro Hero 12 camera;

Posted in GoPro| Tagged GoPro Hero 12 camera| 2 Comments

The new/upcoming Sony FE 300mm f/2.8 G Master OSS lens is already out in the field

By PR admin | Published: August 20, 2023

The new/upcoming Sony FE 300mm f/2.8 G Master OSS lens that was announced back in January is already out in the field – here is a photo taken with the lens by the photographer Bob Martin:

Posted in Other| Tagged Sony FE 300mm f/2.8 G Master OSS lens| 2 Comments

What’s coming next?

By PR admin | Published: August 20, 2023

Here is a recap/list of the upcoming/rumored cameras/lenses:

Nikon

Canon

Sony

Fujifilm

OM System

Panasonic

Panasonic LUMIX G9II
Panasonic S zoom lens in the 30-70mm range (maybe 28-70mm f/2.8?)
Panasonic S zoom lens in the 100-400mm range

Leica

Posted in Canon, Fuji, Leica, Nikon, OM System, Panasonic, Sony| Tagged What's next?| Leave a comment

Zyhongyi Optics launched new Mitakon Speedmaster 20mm/35mm/50mm S35 T1 cine lens set (Z/E/X/RF mount)

By PR admin | Published: August 20, 2023

Zyhongyi Optics (ZY Optics) launched a new Mitakon Speedmaster 20mm/35mm/50mm S35 T1 cine lens set:

Posted in ZY Optics| 1 Comment

Astrhori to announce a new 28mm f/13 mark II probe lens

By PR admin | Published: August 19, 2023

Astrhori will announce a new 28mm f/13 mark II probe lens with several improvements over the previous version (see coverage). Here are the first leaked pictures:

Posted in AstrHori| Tagged AstrHori 28mm f/13 2X Macro lens| 3 Comments

Panasonic LUMIX G9II camera rumored to be announced before the end of the year with phase detection autofocus

By PR admin | Published: August 19, 2023

We could be getting close to the announcement of a new Panasonic LUMIX G9II camera (the G9 was already listed as discontinued in Japan). Here is what to expect:

Expected in September
Upgraded sensor
Improved image stabilization
Phase detection autofocus
4k 120 fps

OM SYSTEM is also expected to release two new lenses in 2023:

Posted in Panasonic| Tagged Panasonic LUMIX G9II| 1 Comment

Major Skylum Luminar Neo coming with many new AI-powered tools

By PR admin | Published: August 18, 2023

Skylum announced a major new Luminar Neo update with many new AI-powered tools that will be officially released this fall (previously reported here). Here is what to expect (see offers):

Studio Light: Replicate studio lightning effects for portraits, revitalizing older photos and adding a new dimension. Studio Light will be the first tool delivered to customers on the 31st of August. Please find the beta for Studio Light below.

GenErase: An advanced Erase tool that removes distractions and replaces them using content-aware technology, maintaining composition integrity.

SceneExpand: Extend photo boundaries for panoramic landscapes or creative compositions.

SceneSwap: Replace elements like sky or foreground with AI-generated visuals. Transform dull skies into stunning sunsets or swap murky waters for crystal-clear azure.

Water Enhancer: Amplify water features in landscapes for greater visual impact in aquatic scenes.

Neon & Glow: Enhance images with captivating lighting effects. Seamlessly integrate striking neon elements to overcome lighting challenges and add intrigue.