DJI Air 3 drone officially announced

By PR admin | Published: July 25, 2023




The previously rumored DJI Air 3 drone is now officially announced (I assume the already leaked DJI Osmo Action 4 camera will be announced later):

Read More »

Posted in DJI| Tagged | 2 Comments

Tamron announces the development of a new 35-150mm f/2-2.8 Di III VXD (Model A058) for Nikon Z-mount – the world’s first mirrorless zoom lens with a maximum aperture of f/2

By PR admin | Published: July 25, 2023


Tamron announced the development of a new 35-150mm f/2-2.8 Di III VXD (Model A058) for Nikon Z-mount – the world’s first mirrorless zoom lens with a maximum aperture of f/2 (previously rumored here):


The Sony version of this lens costs $1,899 (the Sony version was announced in 2021).


Via NikonRumors

Posted in Tamron| Tagged | 2 Comments

The latest Canon rumors

By PR admin | Published: July 24, 2023


The latest Canon rumors:

Read More »

Posted in Canon| Tagged , , | 2 Comments

Officially announced: Zhongyi Optics Mitakon APO 200mm f/4 macro 1X full-frame lens (F, EF, FE, RF, Z, GFX, L, XCD mounts)

By PR admin | Published: July 24, 2023



The previously reported Zhongyi Optics Mitakon APO 200mm f/4 macro 1X full-frame lens is now officially announced and available for various mounts:

Read More »

Posted in ZY Optics| Tagged | 1 Comment

BCN Ranking published the latest camera market share for Japan for the first six months of 2023

By PR admin | Published: July 23, 2023


BCN Ranking published the latest camera market share for Japan for the first six months of 2023:

Read More »

Posted in Other| Tagged | Leave a comment

The 24K gold lens you can’t buy (TTartisan 35mm f/1.4 24k gold plated lens for Leica M-mount)

By PR admin | Published: July 23, 2023

The 24K gold lens you can’t buy:

The gold-plated 35mm f/1.4 lens for Leica M-mount by TTartisan was announced back in 2020:

TTartisan announced a new 35mm f/1.4 24k gold plated limited edition lens “24K Gold Skin” for Leica M-mount

You can buy the lens on eBay for $999:

Via Fstoppers

Posted in TTartisan| Tagged | 3 Comments

Updated list of upcoming Viltrox lenses (new: Viltrox AF 135mm f/1.8 lens)

By PR admin | Published: July 22, 2023


Here is an updated list of upcoming Viltrox lenses:

New pictures from some of the upcoming lenses:

Read More »

Posted in Viltrox| Tagged , , , | 1 Comment

Leica is rumored to replace their existing SLR-styled medium format camera line with mirrorless

By PR admin | Published: July 22, 2023



The Leica S3 medium format camera has reached “end of production” (B&H no longer lists the S3, Adorama lists it as a “special order”):

Leica S3 has reached “end of production”

Last year Stefan Daniel (Leica Executive Vice President of Technology and Operations) spoke to members of the Leica Society International in Dublin and mentioned that a new Leica mirrorless medium format camera is scheduled for production in 2025:

Extremely interesting comments from Stefan Daniel: Leica mirrorless medium format camera, M camera with EVF, and more

Here are the latest Leica rumors:

Read More »

Posted in Leica| Tagged , | 9 Comments

The Viltrox 27mm f/1.2 AF APS-C lens will be announced soon (for Fuji X/Nikon Z/Sony E mount)

By PR admin | Published: July 21, 2023




The previously reported Viltrox AF 27mm f/1.2 APS-C lens for Fuji X/Nikon Z/Sony E cameras will be announced soon: the Nikon Z version is coming in mid-August and the Sony E/Fuji X versions shortly after. The minimum focusing distance of the lens will be 28cm. Check the official Viltrox website for updates.

Upcoming/rumored Viltrox lenses: 16mm f/1.8 full-frame and 75mm f/1.2 APS-C for Z and E mount

Posted in Viltrox| Tagged | Leave a comment

Coming soon: new ArtraLab Nonikkor 24mm f/1.7 lens for Nikon Z and Fuji X-mount

By PR admin | Published: July 21, 2023



ArtraLab is a Hong Kong-based company and they will soon announce a new Nonikkor 24mm f/1.7 APS-C lens for Nikon Z and Fuji X-mount (possibly also for MFT). In their latest video, ArtraLab shared the designs of the upcoming lens. Here are the related timestamps:

  • 5:15 Z mount
  • 7:53 Z mount
  • 8:01 MFT mount

The new ArtraLab lens should compete with the Nikkor Z 24mm f/1.7 lens and the Voigtlander Ultron 27mm f/2. The company currently salles two different 35mm lenses for Nikon Z, Sony E, and Leica L mount:

Check out these new classic NONIKKOR-MC 35mm f/1.4 lenses available for Nikon Z, Sony E, and Leica L mount

Via NikonRumors

Posted in ArtraLab| Tagged | Leave a comment