Happy New Year!

By PR admin | Published: December 31, 2025


Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community.

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PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:

Vote for the worst camera of 2025

2024 Year in Review

Posted in Other| 23 Comments

What’s coming next from Viltrox?

By PR admin | Published: December 31, 2025


Here is an updated list of the latest/upcoming/rumored Viltrox lenses:

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The new Viltrox conversion lenses for Fuji X100 cameras are now in stock

Posted in Viltrox| Tagged , , , , , , , | 19 Comments

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

By PR admin | Published: December 31, 2025


ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:

Read More »

Posted in ProGrade| Tagged | 14 Comments

SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

By PR admin | Published: December 30, 2025


SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

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Posted in SG-IMAGE| Tagged , | 31 Comments

Brightin Star 35mm f/1.4 full-frame manual focus lens officially announced (E/Z/RF/L/X)

By PR admin | Published: December 29, 2025


The previously reported Brightin Star 35mm f/1.4 full-frame manual focus lens (E/Z/RF/L/X) is now officially announced and available for order:



Additional information on the new lens:

Read More »

Posted in Brightin Star| Tagged | 70 Comments

Vote for the worst camera of 2025

By PR admin | Published: December 28, 2025



Vote for the worst camera of 2025 (see previous losers):

Here is the list of all cameras released in 2025:

Read More »

Posted in Other| Tagged | 52 Comments

What else is new?

By PR admin | Published: December 28, 2025


Here is what else is new:

Sigma 300-600mm f/4 DG OS Sports lens for Sony E-mount tested on the Nikon Z9 camera with the Megadap Pro adapter

The Nikon ZR will get many firmware updates next year

Xiaomi announced a new 17 Ultra Leica Edition smartphone with manual zoom ring, 200MP high-end camera setup, and CAI Photo Authenticity Protection technology

Leica D-Lux 8 firmware update version 1.7.0 released

New from Owlkrown: M-EyeCup for Leica M cameras with M14 × 0.5mm rangefinder eyepiece thread

New firmware updates released for the Ricoh WG-8, G900 II, and G900SE II cameras

Fujifilm XApp Discontinuing Facebook Single Sign-In Starting in February

Canon R6 Mark III Firmware 1.02 Released


Posted in Other| Tagged | 24 Comments

New Brightin Star 35mm f/1.4 full-frame manual focus lens to be announced next week

By PR admin | Published: December 27, 2025



Brightin Star will announce a new 35mm f/1.4 full-frame manual-focus lens next week, featuring a retro-designed, all-metal body available in black and silver, with stepped and stepless aperture control, and a lightweight design.

Read More »

Posted in Brightin Star| Tagged | 59 Comments

Coming soon: Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens

By PR admin | Published: December 27, 2025


Here are the first images and video of the new Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens (Blazar lenses are sold at B&H Photo):

Read More »

Posted in Blazar| 22 Comments

7Artisans LITE lenses additional information

By PR admin | Published: December 26, 2025


Here are the details on the previously reported 7Artisans’ new line of LITE APS-C autofocus lenses

  • 7Artisans AF 25mm f/1.8 LITE
  • 7Artisans AF 35mm f/1.8 LITE
  • 7Artisans AF 50mm f/1.8 LITE

The lenses will be available for Sony E and Fuji X mounts. Orders will open next week (around December 30th). Check the 7artisans website for additional information.

7Artisans is teasing a new line of LITE APS-C autofocus lenses

Via SonyAddict

Posted in 7Artisans| Tagged | 56 Comments