Ricoh officially released the new GR IV HDF camera model

By PR admin | Published: December 16, 2025



Ricoh officially released the new Ricoh GR IV HDF camera model (with Highlight Diffusion Filter):

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Posted in Ricoh| Tagged , | 49 Comments

If you missed Black Friday, Topaz Labs just started a new Holiday Sale

By PR admin | Published: December 16, 2025



If you missed Black Friday, Topaz Labs just started a new Holiday Sale that includes Topaz Studio, Studio Pro, and all single apps (valid from December 16th to January 7th). Here are the details:

For new customers:

For existing customers:

Topaz Labs will also announce a major Realism Update tomorrow. Multiple apps are getting a realism boost, enhancing fine details and lighting, and giving photos, videos, and AI-generated content a more realistic look. Astra, Bloom, Topaz Video, Topaz Photo, and Topaz Gigapixel will all receive new models, features, and updates. Here’s what’s new in the Topaz Realism Update:

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Posted in Deals, Topaz Labs| Tagged , , , | 8 Comments

New Meike AF 23mm f/1.4 APS-C lens coming on December 18th (E/X/Z)

By PR admin | Published: December 16, 2025


The previously reported Meike AF 23mm f/1.4 APS-C lens will be officially announced on December 18th. Check the official Meike website, B&H Photo, and Amazon for updates. Here is what we know so far:

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Posted in Meike| Tagged | 20 Comments

What else is new?

By PR admin | Published: December 16, 2025


Here is what else is new:

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Posted in Other| Tagged | 11 Comments

First reviews of the new Artra Camera One photography-inspired watch (coupon code included)

By PR admin | Published: December 15, 2025


First review of the new Artra Camera One photography-inspired watch created by Artra Designs (the same company that makes the Artra lenses) has already been published on YouTube:

Use the coupon code LEICARUMORS to get a small discount if you order from their official website:

Additional information on the watch can be found here:

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Posted in ArtraLab| Tagged | 46 Comments

7Artisans MF 50mm f/1.2 APS-C lens officially announced for E/X/Z/MFT mount ($99)

By PR admin | Published: December 15, 2025


The previously reported 7Artisans MF 50mm f/1.2 APS-C lens for Sony E/Fuji X/Nikon Z/MFT is now officially announced and available for order at B&H Photo and the official 7Artisans online store.


Additional information

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Posted in 7Artisans| 14 Comments

Godox announced a new AD300Pro II all-in-one outdoor flash

By PR admin | Published: December 14, 2025


Godox announced a new AD300Pro II all-in-one outdoor flash:

  • 300Ws · ≈350 pops/charge · 0.01–1.5s recycle
  • X3Pro/X3 one-tap sync
  • 16 color group indicators
  • 10-stop range (1/512–1/1, ±0.1-stop precision)
  • Freeze mode (t0.1 down to 1/24,390 s)
  • Stable Color-Temperature Mode ( ≤100 K)
  • 12 W bi-color modeling lamp
  • HD color screen
  • Compact 1.2-kg form factor
  • Wide accessory compatibility
  • Price: $499
  • Additional information:

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Posted in Godox| 74 Comments

DxO released new camera & lens modules for the latest releases from DJI, Fuji, Nikon, Tamron, OM System, Panasonic, and Zeiss

By PR admin | Published: December 13, 2025


This month, DxO Labs released 1,846 new DxO camera and lens modules for the latest releases like the DJI Mini 5 Pro, Fujifilm X-T30 III, Nikon Nikkor Z 24-70mm f/2.8 S II, OM System M.Zuiko ED 50-200mm f/2.8 IS PRO, Panasonic Lumix S 100-500mm f/5-7.1, and Zeiss Otus 85mm f/1.4.

Get 15% off DxO products with code RUMORS by purchasing from this link.

Here is the full list of new profiles:

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Posted in DxO| Tagged | 35 Comments

The Hasselblad X2D 100C is now $2,460 off, the XCD 30mm f/3.5 lens is $1,000 off

By PR admin | Published: December 13, 2025



We rarely see Hasselblad discounts. Here are the latest Hasselblad holiday savings:

Posted in Deals, Hasselblad| Tagged | 7 Comments

Exclusive SmallRig discount coupon code: get 12% off sitewide 

By PR admin | Published: December 13, 2025


PhotoRumors readers can use the exclusive discount coupon code RUMORS for 12% off sitewide (stackable with price-drop items, but not multi-item discounts) – the code works only for purchases made on the official SmallRig website:


Here are some of the latest SmallRig products:

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Posted in Deals, SmallRig| 12 Comments