Memorial Day photography deals

By PR admin | Published: May 23, 2026


Here are some of the Memorial Day photography deals and specials:

Posted in Deals| 34 Comments

DJI currently holds a whopping 72.5% of the video camera market in Japan

By PR admin | Published: May 23, 2026


DJI currently holds a whopping 72.5% of the video camera market in Japan (Insta360 is at 12.5%):

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Posted in DJI| Tagged , | 5 Comments

Pictures of the upcoming Sigma 85mm f/1.2 DG | Art lens (L/E)

By PR admin | Published: May 23, 2026


Here are pictures of the upcoming Sigma 85mm f/1.2 DG | Art lens for L/E mount (additional information):

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Comparing the new Canon EOS R6V with the Nikon ZR

By PR admin | Published: May 23, 2026




Comparing the new Canon EOS R6V ($2,499) with the Nikon ZR ($2,197):

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Posted in Canon, Nikon| Tagged , | 5 Comments

What else is new?

By PR admin | Published: May 23, 2026


Here is what else is new:

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Posted in Other| Tagged | 1 Comment

Brightin Star AF 12mm f/2.8 full-frame autofocus ultra-wide lens

By PR admin | Published: May 22, 2026


Brightin Star officially announced the previously reported AF 12mm f/2.8 full-frame autofocus ultra-wide lens. Only the E-mount was released today, other versions will follow.

Orders are now open at the official Brightin Star online store and at B&H Photo.

Here are the lens’s key features:

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Posted in Brightin Star| Tagged , | 22 Comments

Zeiss is teasing “The next major advancement in lens technology” coming on June 2nd

By PR admin | Published: May 21, 2026


Zeiss is teasing “The next major advancement in lens technology”. The announcement will happen on June 2nd and will be “New horizon in Zeiss lens technology.”

Here are a few enhanced versions of the teaser:



Posted in Zeiss| Tagged | 31 Comments

Just announced: Venus Optics Laowa 4.5-10mm f/2.8 (E/Z/RF/L/X/EF-M/MFT) & Thypoch Ksana 35mm f/2 (M) lenses

By PR admin | Published: May 21, 2026


The previously reported Venus Optics Laowa 4.5-10mm f/2.8 CF APS-C fisheye zoom lens for E/Z/RF/L/X/EF-M/MFT mounts has now been officially released. The price is $399:

Additional information:

Venus Optics announced a new Laowa 4.5-10mm f/2.8 CF APS-C fisheye zoom lens for Nikon Z-mount


Thypoch officially announced the previously reported Ksana 35mm f/2 ASPH lens for Leica M-mount. Orders are now open at the official Thypoch online store and at B&H Photo.

Additional information:

Thypoch Ksana 35mm f/2 ASPH lens for Leica M-mount officially launched, available for order

Posted in Laowa, Thypoch, Venus Optics| Tagged , | 18 Comments

DxO released new modules for the latest lenses from Nikon, Sigma, Tamron, Zeiss, and more

By PR admin | Published: May 20, 2026


DxO released new modules for the latest Nikon, Sigma, Tamron, and Zeiss lenses. A total of 1,085 new DxO Modules were released, including support for the latest Nikon Z 70–200mm f/2.8 VR S II, Tamron 35–100mm f/2.8 Di III VXD, Zeiss Otus ML 35mm f/1.4 – here is the complete list:

Cameras

Lenses

The new DxO Modules can be found in:

You can get 15% off DxO products with code RUMORS (for new customers only).

Posted in DxO| Tagged | 11 Comments

Brightin Star to announce a new 12mm f/2.8 full-frame autofocus ultra-wide lens next

By PR admin | Published: May 19, 2026


 
After the new 10mm f/5.6 Ⅱ and 7.5mm f/2.8 IV lenses, Brightin Star will announce a new 12mm f/2.8 full-frame autofocus ultra-wide lens on May 22nd (previously reported here):

Brightin Star announced a new 12mm f/2.8 full-frame autofocus ultra-wide lens for Nikon Z-mount

Brightin Star to announce four new lenses

Brightin Star already has a manual-focus 12mm f/2.8 lens:

New Brightin Star 12mm f/2.8 full-frame lens announced (E/Z/RF/L)

Additional information on the upcoming lens:

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Posted in Brightin Star| Tagged | 56 Comments