Photo Rumors

Viltrox Spark Z3 TTL on-camera flash officially announced

By PR admin | Published: September 25, 2025

The previously reported Viltrox Spark Z3 TTL on-camera flash is now officially announced and available for order at Amazon and the official Viltrox store.

Spark Z3 main features:

Posted in Viltrox| Tagged Viltrox Spark| 12 Comments

New: Panasonic Lumix S 100-500mm f/5-7.1 O.I.S. lens

By PR admin | Published: September 24, 2025

Panasonic announced a new Lumix S 100-500mm f/5-7.1 O.I.S. lens for L-Mount.

Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
Specifications and what’s new
Additional information
Press release
Product video:

Posted in Panasonic| Tagged Panasonic Lumix S 100-500mm f/5-7.1| 56 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: September 23, 2025

Several of the previously reported Chinese lenses were already officially announced:

Here is an updated list of what else is coming:

Posted in Other| Tagged Chinese lenses| 35 Comments

Light Lens Lab 300mm f/1.9 APO lens: first pictures of the massive front element

By PR admin | Published: September 23, 2025

Here are some additional pictures from the test production of the upcoming Light Lens Lab 300mm f/1.9 lens with APO design:

This is the massive front element:

Here is a video of the front element production:

Posted in Light Lens Lab| Tagged Chinese lenses, Light Lens Lab 300mm f/1.9 APO lens| 27 Comments

Today GoPro announces two new cameras (LIT HERO, MAX2), and DJI announced just one (Osmo Nano)

By PR admin | Published: September 23, 2025

GoPro announced two new action cameras: the GoPro LIT HERO and the GoPro MAX2 (previously reported here):

The GoPro LIT HERO weighs just 93g, this little camera captures crisp 4K60 “HyperSmooth” image-stabilised footage and is equipped with a built-in light with three brightness levels for low-light shooting. It’s also waterproof to 5 meters and has a 100-minute runtime meaning it is ready to go when you are!
When it comes to the GoPro MAX2, this is a camera that can capture every angle in True 8K 360 video. It’s 29MP photos, advanced 10-bit colour, HyperSmooth stabilisation, and Horizon Lock, all resulting in sharp and smooth results. And, with six microphones onboard, it can deliver immersive sound that will bring your footage to life.

DJI announced the Osmo Nano (previously reported here):

The new DJI Osmo Nano is a wearable action camera built for hands-free shooting with an upgraded 1/1.3″ CMOS sensor, 4K/60p recording, and a 143° ultra-wide lens. Capture rich 10-bit colour in D-Log M, up to 13.5 stops of dynamic range, and super-smooth footage with RockSteady 3.0 and HorizonBalancing. The dual-sided magnetic design clips to hats, straps, and mounts, while the Vision Dock adds OLED live view, fast charging, and up to 200 minutes of runtime.

Preorders are now open at WEX Photo and Foto Erhardt (B&H Photo is closed today)

Posted in DJI| Tagged DJI Osmo Nano, GoPro Lit HERO, GoPro MAX 2 camera| 6 Comments

What else is new?

By PR admin | Published: September 23, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| 4 Comments

New Godox X3Pro flash radio trigger announced (C/N/S/F/O)

By PR admin | Published: September 22, 2025

Godox has a new radio trigger for their X system – X3Pro (for C/N/S/F/O cameras):

Orders: Amazon | B&H Photo
Product page
Key Features:
- Works with X Wireless Radio System
- Compatible with Nikon i-TTL
- Frequency: 2.4 GHz; Range: 328′
- 16 Groups; 32 Channels; 99 IDs
- Bluetooth App Connectivity
- Shutter Control & AF Function
- Larger Touchscreen & Multi-Group Display
- Runs on Internal Rechargeable Battery
- Portable Design
- Includes USB-C Cable & Pouch
Additional information:

Posted in Godox| Tagged Godox X3Pro| 16 Comments

Third Sony price increase in the US because of Trump’s tariffs

By PR admin | Published: September 22, 2025

Today, Sony increased their prices in the US for the third time this year as a result of Trump’s tariffs. Here are a few examples:

Model	Old price (July)	New price (Sept)	Increase
Sony α9 III	$5,999	$6,399	$400
Sony α7R V	$3,899	$4,299	$400
Sony α9 II	$4,499	$4,899	$400
Sony α6400	$899	$1,099	$200
Sony α6700	$1,399	$1,499	$100
Sony FX6	$5,999	$6,999	$1,000
Sony α7 IV	$2,499	$2,599	$100
Sony α7C II	$2,199	$2,299	$100
Sony α7CR	$2,999	$3,099	$100

Several E-mount lenses have also been affected, for example:

Model	Old price (July)	New price (Sept)	Increase
Sony FE 24-70mm f/2.8 GM II	$2,300	$2,448	$148
Sony FE 50mm f/1.4 GM	$1,299	$1,398	$99
Sony FE 135mm f/1.8 GM	$1,999	$2,148	$149
Sony FE 70-200mm f/2.8 GM OSS II	$2,799	$3,099	$300
Sony FE 28-135mm f/4 G PZ OSS	$2,499	$2,988	$489
Sony FE 400-800mm f/6.3-8 G OSS	$2,898	$3,298	$400
Sony FE 16-55mm f/2.8 G	$1,399	$1,698	$299
Sony FE 90mm f/2.8 Macro G OSS	$1,099	$1,198	$99
Sony FE 70-350mm f/4.5-6.3 G OSS	$999	$1,098	$99
Sony FE 35mm f/1.8	$749	$798	$49
Sony FE 15mm f/1.4 G	$849	$948	$99
Sony FE 24mm f/2.8 G	$599	$648	$49
Sony FE 40mm f/2.5 G	$599	$648	$49
Sony FE 18-105mm f/4 G OSS	$599	$698	$99