Another clickbait story is circulating the Internet:
“Sony is working on a new display technology for its Alpha cameras after 2026/Q3”
“New rumor suggests upcoming Sony cameras could have noticeably better battery life”
Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by Korean academics and has nothing to do with Sony or any upcoming Sony cameras. Here are the details:
A quick update to my previous post: Panasonic now has one registered but not yet announced new camera under the code name P2503A:
Meike officially released two new previously reported lenses:
Meike announced a new AF 56mm f/1.7 Air APS-C lens for Sony E-mount ($169)
Several new cinema lenses were introduced recently:
New Cooke Anamorphic 35mm/50mm/85mm lenses with a 1.5x squeeze factor (additional information).
Thypoch releases a new Simera-C 16mm T1.9 cine lens and a six-lens kit (additional information).
Thypoch also released a new six-lens kit.
Blazar announced a new Talon 35mm T2.1 1.5X anamorphic lens.
Zeiss will announce new Panoptes 65 cinema lenses at the Cine Gear Expo Los Angeles (June 5-6, 2026).
Zeiss is teasing “The next major advancement in lens technology” coming on June 2nd
Leica announced the previously rumored M11-P, D-Lux 8, Q3 cameras, and APO-Summicron-M 50 lens in Metal Gray finish. As already reported, the different models will be released a few weeks apart.
Sandisk and Lexar announced new memory cards:
Sandisk Extreme PRO CFexpress 4.0 Type B memory cards up to 4TB:
Lexar Silver Plus Series 2TB microSDXC UHS-I Card (coming to B&H soon):
Viltrox announced a new Z1 Pro vintage/retro-inspired compact flash for Canon, Nikon, Sony, and Fujifilm cameras (the pro version of the existing Z1)
Lensbaby recently announced a new Petzval-inspired Twist 28mm f/3.5 full-frame manual-focus pancake lens with a classic swirling character:
