Announced: Sony FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses

By PR admin | Published: March 23, 2021


Sony officially announced the previously leaked FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses:

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New Ricoh Theta Z1 51GB camera coming on March 25th

By PR admin | Published: March 23, 2021


The previously rumored new Ricoh THETA Z1 51GB camera will be announced on March 25th according to Nokishita (via PentaxRumors). Stay tuned for details.

Ricoh Theta Z1 is discontinued, new model to be announced by the end of March

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Fujifilm gaining market share in Japan (just surpassed Olympus/OM Digital)

By PR admin | Published: March 22, 2021


Fujifilm is gaining market share in Japan – the company just surpassed the shrinking  Olympus/OM Digital according to the latest data from BCN quoted by FujiAddict:

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Coming this week: Sony FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses (pictures included)

By PR admin | Published: March 22, 2021



Here are the first leaked images of the previously rumored Sony FE 50mm f/2.5 G, FE 40mm f/2.5 G, and FE 24mm f/2.8 G lenses rumored to be announced this week (most likely tomorrow, March 23rd):

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Many of the photo editing deals are ending this week

By PR admin | Published: March 21, 2021


Many of the photo editing deals are ending this week:

Get 10% off Viltrox lenses with code NIKONRUMORS
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Ending soon: $60 off the 7artisans 28mm f/1.4 lens for Leica M-mount

By PR admin | Published: March 21, 2021

The 7artisans 28mm f/1.4 lens for Leica M-mount is still on sale for $440 only at the Photo Rumors Online Store (with free international shipping) – this is almost $60 off from the current/regular price of $499 at Adorama, Amazon, and B&H.

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The latest firmware updates from Profoto. Fujifilm and Viltrox

By PR admin | Published: March 21, 2021

Profoto A1X Firmware Update C9 Released

Fujifilm X-T3, GFX50S, and GFX50R – Firmware Updates

Fujifilm GFX100 Firmware 3.01 Update Improves Pixel Shift Technology

Viltrox AF 85mm f/1.8 V2 and V1 Firmware Updates Released

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Sony FE 35mm f/1.4 GM (SEL35F14GM) lens service notice

By PR admin | Published: March 20, 2021


Sony issued a service notice about their new FE 35mm f/1.4 GM SEL35F14GM lens (pre-orders are now open at Adorama and B&H) – apparently, some lenses had issues with the ornament plate (this could explain the recent delay):

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Latest Cosina patents indicate new Voigtlander APO-LANTHAR 25mm, 75mm and 135mm lenses?

By PR admin | Published: March 20, 2021



Cosina has new patents for 25mm f/2, 75mm f/1.8, 135mm f/2, and 135mm f/1.2 lenses:

Cosina’s patent application was published on March 18, 2021. There are some examples such as “APO-LANTHAR 50mm F2”, but some of them are interesting such as “135mm F2” and “135mm F1.2”.

Voigtlander recently announced several new APO-LANTHAR lenses for Leica M and Sony E mounts and it makes sense to complete the APO-LANTHAR lineup with a few new focal lengths. The current APO-LANTHAR lenses are:

More information on the recently field patent:

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What else is new?

By PR admin | Published: March 20, 2021

Introducing Pentax K-3 Mark III (video presentation with English subtitles)

“Leica Classics Range” lenses

Fujifilm GFX Perspective Correction Solution Using The Leica 28mm f/2.8 PC Super Angulon R

Metabones 1.26x Expander for FUJIFILM GFX Preview

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