Photo Rumors

Sony to announce a new FE 100mm f/2.8 Macro GM OSS lens next week

By PR admin | Published: September 27, 2025

Next week, Sony is rumored to announce a new FE 100mm f/2.8 Macro GM OSS lens – the replacement for the current Sony FE 100mm f/2.8 STF GM OSS lens.

Posted in Sony| Tagged Sony FE 100mm f/2.8 Macro GM OSS lens, sonyrumors| 2 Comments

Ricoh GR IV camera pre-orders now open at Amazon

By PR admin | Published: September 26, 2025

The Ricoh GR IV camera pre-orders are now again at Amazon (shipped and sold by Amazon), The estimated shipping time is 1-2 months. Check also availability at:

Via PentaxRumors

Posted in Ricoh| Tagged Ricoh GR IV| 9 Comments

Yes, the Fujifilm X-T30 II camera is discontinued and it will be replaced in October with a new X-T30 III model

By PR admin | Published: September 26, 2025

FujiAddict spotted that the Fujifilm X-T30 II camera is listed as discontinued at B&H Photo (still listed as discontinued at the time this post was published):

If you have a basic understanding of how inventory management and the industry work, you would know that Fujifilm will never officially admit any product discontinuation until it has sold its remaining stock. Of course, you can still find the X-T30 II on Amazon, sold by third-party resellers, but this does not mean the camera has not been discontinued.

I also already reported that the Fujifilm X-T30II camera is rumored to be replaced in 2025 (most likely next month, October):

Posted in Fuji| Tagged Fujifilm X-T30 III, Fujifilm X-T30II, fujirumors, To be discontinued...| 3 Comments

TTartisan AF 40mm f/2 full-frame lens now available also for L-mount

By PR admin | Published: September 26, 2025

The TTartisan AF 40mm f/2 full-frame lens is now also available for L-mount:

Additional information on the lens can be found here:

Posted in TTartisan| Tagged TTartisan AF 40mm f/2 lens| 7 Comments

Deal of the day: 20% off Luminar ecosystem (coupon code included)

By PR admin | Published: September 26, 2025

You can now get 20% off the Luminar Neo Ecosystem with this exclusive promo code RUMORS20. This special promotion runs only from September 24 to October 7, 2025, and it’s the very last chance to preorder Luminar Ecosystem before the official release.

What’s next for Skylum Luminar Neo

New: LumiBot – your AI personal assistant for Luminar NEO

Posted in Deals, Skylum| Tagged Luminar ecosystem, Luminar Neo, Skylum coupon code| 5 Comments

What else is new?

By PR admin | Published: September 26, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| 2 Comments

New French company is working on “Esquisse” Micro Four Thirds camera

By PR admin | Published: September 25, 2025

Esquisse is a new French camera company working on a Micro Four Thirds camera, expected to be released next year. Here are the technical specifications:

Posted in Esquisse| Tagged Esquisse Micro Four Thirds camera, Micro Four Thirds, Micro Four Thirds is dead| 61 Comments

Viltrox Spark Z3 TTL on-camera flash officially announced

By PR admin | Published: September 25, 2025

The previously reported Viltrox Spark Z3 TTL on-camera flash is now officially announced and available for order at Amazon and the official Viltrox store.

Spark Z3 main features:

Posted in Viltrox| Tagged Viltrox Spark| 12 Comments