
The previously rumored 7artisans AF 10mm f/2.8 APS-C lens is now officially announced for E/X mount:
Additional information:
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The previously rumored 7artisans AF 10mm f/2.8 APS-C lens is now officially announced for E/X mount:
Additional information:
Read More

Oberwerth introduced a new line of Momentum camera bags available in three different sizes and three colors:
Oberwerth also has new half cases for Leica, Fujifilm, and Hasselblad cameras (see all bags for Fujifilm cameras):


Some Oberwerth models are also available for sale at B&H Photo.
You can use the coupon code RUMORS for a 10% discount on purchases made directly from Oberwerth.com:
Previous Oberwerth product coverage can be found here:

Some of the previously reported Chinese lenses were already officially announced:
Here is an updated list of the latest/upcoming/rumored Chinese lenses:

Canon announced shortages of the RF 45mm f/1.2 STM lens “due to the large number of orders we have received“.
Check availability of the new 45mm lens at: B&H Photo, WEX Photo, and Foto Erhardt.
Here is the full text of the apology notice:


The Thypoch Black Friday deals have already started:
To get 5% off your order from Thypoch’s website, use code: THYPOCH
Photo lenses Black Friday deals: October 22 – December 3.
Cine lenses Black Friday deals: November 11 – December 3.

DxO Labs released 1,078 new Optics Modules for the latest cameras and lenses from Nikon, Canon, Ricoh, Fujifilm, Sigma, Tamron, Tokina, Samyang, Voigtländer, and Laowa (with these new Modules, the DxO library expands to 106,937):
Get 15% off DxO products with code RUMORS by using this link
Cameras:
Lenses:
The new DxO Modules can be found in the following DxO software:
DxO released PhotoLab 9.2, PureRAW 5.5, and Nik Collection 8.2 (exclusive 15% off coupon included)


Godox announced new iT32 iFlash and X5 TTL wireless flash trigger for C/N/S/F/O cameras:
Additional information:


The latest Skylum Luminar Neo Fall Upgrade 2025 version 1.25.0 is now available (see the special offers at the bottom of this post):

The previously reported AstrHori 9mm f/2.8 APS-C lens (E/X/Z/RF/MFT) is now officially announced and available for order:
Additional information: