7Artisans AF 35mm f/1.4 lens for Fuji X-mount announced, white 7Artisans AF 50mm f/1.8 E lens coming next


The previously reported 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount is now officially announced. Orders are open at:

7Artisans will also soon release a white version of their AF 50mm f/1.8 E lens:

 
Additional information on the new 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount:

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Brightin Star is teasing a new lens


Brightin Star is teasing a new lens announcement on April 9th:


Check their Amazon store and Brightin Star website for updates.

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More discontinued products from Leica, Canon, and Sony


Here are the latest discontinued products from Leica, Canon, and Sony:

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Viltrox AF 50mm f/2 AIR lens (Z/E) released with intro price of $183



Viltrox has just released the previously reported 50mm f/2 full-frame autofocus AIR lens for E and Z-mount. Pre-orders are now open (reg. price is at $199, intro price is $183 only at Amazon and Viltrox):

Additional information can be found here.

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Venus Optics to reveal the world’s widest Laowa probe full-frame zoom lenses at the NAB show next week



Venus Optics will announce the world's widest Laowa probe full-frame zoom lenses at the NAB show next week. Two different versions will be introduced:

  • 15-24mm T8
  • 15-35mm T12


Each lens will have three different interchangeable barrels: Direct View, 35-Degree View & Periscope View (previously reported here). Additional information:

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Coming soon: new Songraw 50mm f/1.2 full-frame AF lens



A new lens manufacturer from China called Songraw will soon announce a 50mm f/1.2 full-frame AF lens for Sony E and Nikon Z-mount priced at around $860:

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The real news for April 1st

Nikon introduces “Nikzon”, an advanced hemorrhoidal cream, marking a strategic expansion into pharmaceutical relief solutions

Canon Goes Retro With The Canon AE-1 Digital

Exclusive! Sony Goes Medium Format With The Sony R1

Meet The Fujifilm GFX200RF

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