Finally some positive reports about the future of the photo industry

Fiormarkets thinks that the underwater camera market will grow from $4.8 billion in 2019 to $15.30 billion by 2027:

“The underwater camera market is expected to grow from USD 4.8 billion in 2019 to USD 15.30 billion by 2027, at a CAGR of 15.6% during the forecast period 2020-2027.

The factors driving the market are the growing demand for underwater cameras for personal use, the implementation of underwater cameras in media & entertainment applications, the emergence of camera rental services, the high demand for underwater sports, and the rising trend of underwater photography on social media feeds. The factor restraining market growth is the high cost of the camera.” (Fiormarkets)

According to a new study from Rise Above Research, 63% of respondents in the 18-24-year-old age group had bought photo products in the last year;

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DJI FPV drone specifications and unboxing video leaked online

DJI FPV drone specifications and unboxing video leaked online:

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More Sony FX3 Cinema E-mount camera leaks



Gaston Shutters posted more leaked information of the upcoming Sony FX3 Cinema E-mount camera:

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Coming soon: new Sigma 28-70mm f/2.8 DG DN Contemporary lens


Nokishita reports that an unnamed website already has an unpublished article describing a new Sigma 28-70mm f/2.8 DG DN Contemporary lens that will be announced together with the rumored Sigma fp L camera and the new external electronic viewfinder EVF-11. The official announcement is expected on February 24, 2021:

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First Sony FX3 Cinema E-mount camera specifications


Here are the first rumored Sony FX3 Cinema E-mount camera specifications:

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New Monster Adapter LA-FE1 Nikon F-mount to Sony E-mount announced


Monster Adapter announced a new LA-FE1 Nikon F-mount to Sony E-mount adapter with autofocus support – similar to the Monster Adapter LA-KE1 (Pentax K to Sony E). Here are the main features of the MonsterAdapter LA-FE1:

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More leaked picture of the upcoming Sony FX3 Cinema E-mount camera

More leaked picture of the upcoming Sony FX3 Cinema E-mount camera:



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What else is new?

The Pentax KP J Limited DSLR camera is now officially discontinued

What’s next for Leica?

The price of the new Leica Noctilux-M 50mm f/1.2 ASPH limited edition lens is already sky-rocketing

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Ilford Sprite 35-II reusable 35mm film point-and-shoot camera officially announced, available for pre-order


The Ilford Sprite 35-II film camera I reported about in December last year is now officially announced and available for pre-order at B&H. Here is everything you need to know:

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Venus Optics released four additional Laowa lenses in L-mount


Venus Optics released four additional Laowa lenses in L-mount:



In total, Venus Optics has 12 different L-mount lenses:

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