Venus Optics will soon announce three new Laowa cinema lenses: 7.5mm T2.1, 9mm T2.9, and 15mm T2.1


Venus Optics will soon announce three new cinema lenses:

  • Laowa 7.5mm T2.1 lens for MFT
  • Laowa 9mm T2.9 APS-C lens for Fujifilm X, Sony E and MFT mounts
  • Laowa 15mm T2.1 full-frame lens for Sony E-mount

Venus Optics already has two cinema lenses in their lineup.

Additional information on the new cinema lenses: (Google translation):

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Here are the TIPA World Awards 2020 winners


Here are the TIPA World Awards 2020 winners (click for larger view):

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Ending soon: Topaz Labs Gigapixel AI, Skylum Luminar and DxO NIK+PhotoLab promos


The Topaz Labs Gigapixel AI sale is ending today. You can get an additional 15% off with the promo code RUMORS15 (coupon code valid for all Topaz products).


The Skylum Luminar 4 Easter discount is also ending tomorrow. You can get an additional $10 off with coupon code PHOTORUMORS (a total of $25 in discounts).


Ending on April 15th: 15% off all DxO software with code GETDXO15NOW (including NIK Collection 2 and DxO PhotoLab).

The Exposure X5 and ON1 promo codes are expiring at the end of April:

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New: Yongnuo YN 50mm f/1.8S DA DSM APS-C lens for Sony E-mount




Yongnuo has a new YN 50mm f/1.8S DA DSM APS-C lens for Sony E-mount (previously reported here):

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Meyer Optik Görlitz released pricing of their new/updated lenses

Meyer Optik Görlitz updated their website with the new pricing of their updated (version II) lenses:

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Panasonic planning to release affordable L-mount full-frame mirrorless camera, no plans for APS-C, will continue to work on new MFT products


PhotoTrend published their interview with Yosuke Yamane, Director of Panasonic Imaging Business Division - here is a quick recap:

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7Artisans to announce a new 35mm f/1.4 lens for Leica M-mount


7Artisans will soon announce a new 35mm f/1.4 lens for Leica M-mount. TTArtisan already had their 35mm f/1.4 M lens for a while (7artisans and TTartisans are two different Chinese companies).

7artisans already has 4 different lenses for Leica M-mount: 28mm f/1.4, 35mm f/2, 50mm f/1.1, and 75mm f/1.25.

7Artisans lenses are sold at: Adorama | B&H | Amazon US | Amazon UK | Amazon DE | eBay US | eBay UK.

TTartisan and 7Artisans lenses can be purchased directly from the PhotoRumors Online Store with free international shipping.

7Artisans 35mm f/1.4 lens design and MTF chart:

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The new Viltrox AF 33mm f/1.4 mirrorless lens will be priced at $279


The first Viltrox AF 33mm f/1.4 XF APS-C prime autofocus lens for Fujifilm X-mount mirrorless cameras will be released on April 15. The price will be $279 (in the US Viltrox lenses are sold at AdoramaB&H and Amazon).

Update - the lens is already listed for sale on eBay.

Additional information on the new lens:

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What else is new?

The new Voigtlander NOKTON 35mm f/1.2 Aspherical III VM lens is now in stock

Tamron’s latest notice about lens compatibility with Nikon Z cameras

Nikon lens scope converter

Map Camera: Fujifilm X-T4 Interview – XH2?, IBIS, Tilt Screen, AF Performance, and More

Fujifilm X-T4 Instagram Interview

CamFi Now Supports Fujifilm X-T2, X-T3, X-H1, GFX 50R, GFX 50S and GFX 100


Get 15% off Topaz Labs products with code RUMORS15
Get $10 off Skylum Luminar with code PHOTORUMORS
Get 15% off DxO software with code GETDXO15NOW
Get 40% off Rocky Nook books with code PHOTORUMORS
Get 20% off ON1 software with code NIKONRUMORS
Get 10% off Exposure X5 with promo code NIKONRUMORS
Get 20% off everything at Think Thank
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This is the upcoming TTArtisan 50mm f/0.95 lens for Leica M-mount


The new TTArtisan 50mm f/0.95 lens for Leica M-mount will be announced in a few weeks (TTArtisan has another 50mm f/0.95 APS-C mirrorless lens). Here are the first pictures of the final production version:

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