The latest Sigma updates

By PR admin | Published: March 11, 2020


The latest Sigma updates:

  • Sigma has a new USB dock UD-11EM
  • Sigma CEO Kazuto Yamaki tweeted that most lenses in the future will be APS-C and MFT:

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The 2020 NAB show is now canceled because of the coronavirus (COVID-19)

By PR admin | Published: March 11, 2020


As I “predicted” yesterday, the 2020 NAB show is now officially canceled because of the coronavirus (COVID-19) after many companies (including Nikon and Adobe) already announced their withdraws from the show:

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DJI Mavic Air 2 drone photos leaked

By PR admin | Published: March 10, 2020


Here are the first leaked DJI Mavic Air 2 drone photos:

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The 2020 NAB show is not canceled… yet (COVID-19)

By PR admin | Published: March 10, 2020


A few companies, including Nikon and Adobe, already announced their withdraws from the 2020 NAB show due to the coronavirus (COVID-19). As of today, the 2020 NAB show is still happening, but I believe this will change very soon. From NAB’s website:

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The Photography Show has been postponed because of the coronavirus (COVID-19)

By PR admin | Published: March 9, 2020


The Photography Show has been postponed because of the coronavirus (COVID-19). From now on, you can assume that every product and/or event will be either canceled or delayed.

Here is the official statement from The Photography Show:

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Irix 45mm f/1.4 full-frame manual focus DSLR lens officially announced

By PR admin | Published: March 9, 2020


Today Irix officially announced, the previously rumored Irix 45mm f/1.4 full-frame manual focus lens for DSLR cameras:

  • Smooth bokeh
  • Fast F/1.4 aperture
  • Internal focusing
  • Weather-resistant construction
  • Aperture control straight from the camera
  • In-camera focus indicator
  • Semi-automatic modes (PASM)
  • All exposure parameters are saved in EXIF data
  • 50-degree field of view
  • “Focus Lock” feature
  • 140-degree focus ring throw
  • Reinforced metal construction
  • 77mm front filter thread

Irix lenses are sold in the US at Adorama, B&H, Amazon and in Europe at Amazon UK, Amazon DE, Amazon FR, Amazon IT.

Visit irixlens.com for more info.

Press release:

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Several deals on photo editing tools are ending next week (Exposure, DxO, Nik, Topaz)

By PR admin | Published: March 8, 2020

Many of the deals on photo editing tools are ending next week:


25% off Exposure X5 and all other Exposure Software products until March 10.


Up to 15% off on all DxO software (NIK COLLECTION included) with the promo code GETNIK25NOW (valid until March 10).


The new Topaz Labs Video Enhance AI software can upscale videos up to 8k and is available for Mac and Windows – now $100 off (deal ends on March 18).


The Franzis Photographer’s Projects Collection is on sale for $39 (original price: $276, 86% off).


Skylum Luminar special: use coupon code “PHOTORUMORS” for an additional $10 off.


ON1 Photo Mobile Camera sneak peek (coming soon) and save up to $30 instantly on ON1Photo Raw 2020:

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What else is new?

By PR admin | Published: March 7, 2020

The latest Ricoh GR III camera accessories

HD PENTAX-D FA 70-210mm f/4 ED SDM WR lens now in stock

New Leica X Mykita eyewear collaboration

The world-first Shackleton x Leica collaboration created this new Frank Hurley photographer’s jacket

Just in: Nikon will not participate in NAB 2020 due to COVID-19

Rumors: Nikkor 120-300mm f/2.8E FL ED SR VR lens also delayed

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The new Topaz Labs Video Enhance AI is now also available for Mac (can upscale videos up to 8k)

By PR admin | Published: March 6, 2020




The new Topaz Labs Video Enhance AI software, that can upscale videos up to 8k, has been available for Windows and the Mac version was just released.

For a limited time, you can get Video Enhance AI for Mac or Windows for the introductory price of $199.99 ($100 off through March 18).

Video Enhance AI before and after comparisons:

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Tokina 2020 lens line-up: new mirrorless lenses for Sony and Fuji plus a new DSLR lens for Nikon and Canon

By PR admin | Published: March 6, 2020


Today, for their 70th anniversary,  Tokina revealed their 2020 lens line-up with new/upcoming mirrorless lenses for Sony and Fuji and new DSLR lenses for Nikon and Canon (click for larger view):

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