Photography news, before it happens

Here is an updated list of all upcoming/rumored cameras and lenses that will be announced for the 2018 Photokina show:

• New Ricoh GR camera
• Fuji X-T3
• Fuji GFX 50R
• Fuji GFX 100s + new GF lenses (not expected for Photokina)
• GoPro Hero7 Black camera
• Rumored Leica cameras and lenses
• Rumored Nikon cameras and lenses (Nikon still has another event on September 25th)
• New Irix lens
• Zeiss mirrorless digital camera
• Zeiss Otus 100mm f/1.4 lens
• Zeiss Batis 40mm f/2 CF FE lens
• Canon EOS R mirrorless camera with new RF lenses and a new flash
• Sony is behind on updating their A-mount offering and APS-C mirrorless product line but I have not seen any reliable rumors yet. A new Sony A7s Mark III and Sony a6700 cameras are a possibility as well as some new E-mount mirrorless lenses (200-600mm, 24mm f/1.4 GM) but like I already said – so far there are no leaks, no rumors, no pictures, nothing. Sony doesn’t even have a press event scheduled for Photokina this year.
• Olympus may announce a new special edition camera or a lens for their Micro Four Thirds 10 years anniversary (2008-2018) or for the company’s 100 year anniversary that is coming next year (October 12th, 1919). Olympus doesn’t have a booth at the 2018 Photokina show, so do not expect anything big to come out in 2018. A major Olympus announcement is expected in 2019. Olympus 12mm f/1.2 PRO lens is still a possibility.
• Panasonic full frame mirrorless camera is rumored (they already have a countdown), but I will take that with a grain of salt – if it comes, it will definitely not have a Leica SL mount.
• Two new Sigma lenses (one is rumored to be 70-200mm f/2.8)
• Light is planning to release a 9-cameras smartphone
• Affordable RED 8k cameras