Sony a7R IV now available for pre-order

By PR admin | Published: July 18, 2019



The new Sony a7R IV mirrorless camera is now available for pre-order at Adorama, B&H and Amazon. Shipping will start on September 12th.


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The Sony a7R line is getting bigger (just like any other mirrorless camera)

By PR admin | Published: July 17, 2019





I updated my post about high-end mirrorless cameras keep getting bigger with the latest Sony a7R versions comparison (Sony a7R vs. Sony a7R II vs. Sony a7R III vs. Sony a7R IV camera size comparison - click for larger view):

Fact: high-end mirrorless cameras keep getting bigger

Screenshots via camerasize.com

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DJI Ronin-SC gimbal stabilizer for mirrorless cameras officially announced

By PR admin | Published: July 17, 2019



The previously rumored lighter DJI Ronin-SC gimbal stabilizer specially designed for mirrorless cameras is now officially announced (with very limited X-H1, X-T2, and X-T3 support). Here are the key features:

  • Weight 1.1kg
  • Supports 2.0kg “payload”
  • Mechanical lock for each axis
  • Stabilization algorithm
  • Sport mode with fast-tracking
  • Active Track 3.0
  • Force Mobile
  • 3D Roll 360
  • Panorama, Timelapse, Motionlapse, and Motion Control Shooting Mode
  • Connect to Ronin App
  • Compatible with most mirrorless cameras
  • Accessories available
  • Now in stock at Adorama and B&H Photo
  • Additional information can be found at the official DJI website
  • Related videos:

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Report: Canon’s profit is likely to slide 40%

By PR admin | Published: July 17, 2019


Nikkei reports that Canon's profit is likely to slide 40% on European slowdown:

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Fuji announcement tomorrow: Fujinon XF 16-80mm f/4 R OIS WR and GF 50mm f/3.5 lenses

By PR admin | Published: July 17, 2019



Tomorrow, July 18th (tonight after midnight) Fuji will announce two new lenses:

Update - see the leaked press release here.

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Sony a7R IV mirrorless camera additional coverage (hands-on reports and reviews)

By PR admin | Published: July 17, 2019


Sony a7R IV mirrorless camera (Adorama | B&H) additional coverage (hands-on reports and reviews):

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What else is new?

By PR admin | Published: July 17, 2019

Coming soon: Aurora Aperture AMF (Adapter Mount Format) filters for Nikon FTZ Adapter

Alotech camera bag now on Kickstarter: designed for wildlife photographers by wildlife photographers

Another Nikon rumors recap (list of possible/rumored Nikon cameras)

Today is the 50th anniversary of the  Apollo 11 launch – most pros used Nikons to capture the blast-off to the moon

and the latest Fuji news:

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Sony a7r IV mirrorless camera officially announced

By PR admin | Published: July 16, 2019




The big surprise, the Sony a7r IV mirrorless camera, is now officially announced (product listings: Adorama | B&H, see the press event here, sample photos available here). It features the world’s first 35mm full-frame 61 MP back-illuminated Exmor R CMOS sensor with latest-generation BIONZ X image processor:

  • 15-stop[iii] dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps[iv] with full AF / AE tracking for approx. 7 seconds[v] in full-frame mode with an increased buffer memory, and approximately three times more in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
  • Debut of Real-time Eye AF for movie recording[vi] and advanced Real-time Tracking[vii] plus Real-time Eye AF for still image recording
  • Features an APS-C crop mode delivering stunning high resolution of 26.2MPii
  • 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electric viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity[viii], FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode,[ix] S-Log3, HDR workflow support
  • Multi Interface Shoe™ with digital audio interface deliver the high-quality sound recording with new Sony’s microphones and XLR adaptor
  • Additional enhancements to the body design include an improved grip and button for improvised control with compact, lightweight body

Related videos and press release:

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