Fujifilm Announces Global Partnership Agreement With Taylor Swift On Its Instax Series’ Promotion
Olympus E-M10III, E-M10II, E-PL8 and E-PL7 Firmwares Updated

ON1 will release Photo RAW 2018.5 in June. Additional information is available here. The new ON1 Photo RAW 2018.5 version will include:
Additional information:

The current Canon G7 X Mark II model ($649)
There is a new set of rumored Canon PowerShot G7 X Mark III camera specifications:

The price of the Sigma 70mm f/2.8 DG Macro Art full frame lens will be ¥59,400 in Japan (around $540). Shipping for the Canon version will start on May 25th, the Sigma mount will be available on June 22nd, there is no info for the other mounts.
Pre-orders in the US will open tomorrow, May 11th at Adorama and B&H.
Via Nokishita



Tamron Japan issued an apology for not having enough supply to meet the demand for their Tamron 28-75mm f/2.8 Di III RXD lens that is supposed to start shipping on May 24th.
The new Tamron 28-75mm lens offers good quality image quality (more reviews added to this post) for E-mount shooters for a price significantly lower compared to similar Sony/Zeiss offerings.
Pre-orders for the Tamron 28-75mm f/2.8 Di III RXD lens are now open at Adorama, B&H, WEX and Amazon DE.
Here is the full text of the release (Google translation):

In addition to the YN 60mm f/2 MF macro lens, Yongnuo also has a new YN43 smartphone camera module. Specifications or pricing are not available yet, but the sensor appears to be 4/3, while the lens mount seems to be Canon EF-S. There is also already an iOS app for the YN43.
Similar products were launched in the past by Sony, Olympus and Vivitar and as far as I know are all dead now.
Additional pictures of the Yongnuo YN43 smartphone camera module:




Meike announced a new 50mm f/1.7 full frame manual focus lens for Sony E-mount. For pricing and availability visit:
Meike recently announced three APS-C mirrorless manual focus lenses and a new 85mm f/1.8 DSLR lens.
Additional information, including technical specifications:

Pricing for the new Sigma 70mm f/2.8 DG MACRO Art full frame lens will be announced this Friday, May 11th. The lens is expected to be priced around €1,000/$1,000 (check the product listings at Adorama and B&H).
Additional information on the Sigma 70mm f/2.8 DG MACRO Art lens: