Fuji X-Pro 1 press release

This is the entire Fuji X-Pro 1 press release:

Fujifilm is proud to announce the new model changes the rules in the new interchangeable lens system: Fujifilm X-Pro1. This camera is aimed at a professional audience and advanced amateurs and incorporates advanced technologies such as Trans-X's unique sensor CMOSTM megapixel APS-C 16, a new X port for mounting the lens, a viewfinder and three hybrid optical the base.

X-Pro1 sets new standards in image resolution

For this camera, Fujifilm has developed a new CMOS sensor called X-TransTM CMOSTM which is able to provide a response similar to that of a sensor "full frame".
The new array (CFA - Color Filter Array) opens the way for an ideal sensor that does not require an optical low-pass filter. This filter is in fact essential for the reduction of false colors and moiré generated by conventional sensors, but at the same time, also degrades the resolution. Fujifilm has developed a new matrix that is inspired by the CFA random arrangement of the grain in the film, eliminating the need for optical low-pass filter to solve the problems of false colors and moiré. In the matrix, RGB pixels are arranged in groups of 6x6 pixels with high aperiodicity (randomness). Increasing the degree of randomness eliminates the root cause of the false color and moiré, a problem that occurs in conventional matrix elements during the filming of rows and other repeating patterns. The presence of a pixel R, G and B in each series of horizontal and vertical pixels minimizes the generation of false colors and provides superior color reproduction themselves.
The use of a matrix inspired by the film has necessitated a more powerful processor to process image data for this FUJIFILM EXR Processor Pro has created this project to optimize the potential of the Trans-X sensor CMOSTM providing high speed and high-precision image processing.

Fujinon XF for the best image quality

The Fujinon lenses used for television broadcasts and medium format cameras, have always been associated with high image quality. All the experience in the design of the optics has been used in the study phase of the objectives dedicated to X-Pro1.
The targets are launched with the machine, and three are part of the new XF series Fujinon: "XF 18mm F2 R", "XF 35mm F1, 4 R" and "R XF 60mm F2 Macro 4". These objectives are compact, very bright and offer precise control over depth of field effect and the possibility out-of-focus bokeh thanks to the design of the curved blades of the diaphragm. The slats are curved to create a circular image at all apertures, while the edges of each blade is carefully rounded for a sharper image.
The feeling of solidity and the precise mechanics of optics will satisfy the desire of photographers to capture multiple images with every shot.

FUJIFILM Attack "X-Mount" to maximize performance

Designed specifically to maximize the design "mirrorless" of the body, X-mount flange has a short distance posterior to the sensor plane, equal to only 17.7 mm. This means that the rear lens as close as possible to the sensor. The wide opening allows you to attach the lens deeper inside the body - up to about 7.5 mm from the mounting surface - minimizing the distance of "back focus" of each lens for high resolution to the edge of the image.

Hybrid Multi Viewfinder

FUJIFILM's revolutionary hybrid viewfinder appeared first in the X100. With its ability to instantly switch between optical viewfinder and an electronic viewfinder, the viewfinder hybrid has added a new dimension to the pleasure of composing photographs.
The user may choose to use, depending on your mood or need, depending on the optical viewfinder for a picture as real as possible and have all the information electronically in real time. The advantage of hybrid viewfinder is the ability to combine the two technologies to get the ultimate in visual quality and functionality, allowing you to place the composition of images through a bright viewfinder and offering the ability to overlay important information for the release of photos. The change from a crosshair to another is easy, thanks to the switch on the front of the body of the X-Pro1.
When mounting a Fujinon lens on the X Series XF-Pro1 in the viewfinder magnification and size of the light frame automatically change to support its focal length. The viewfinder magnification, equal to 0.37 for x and 0.60 x 18mm lens for the 35mm and 60mm, allows you to compose the scene with the brilliant optical clarity and sharpness of an image. The X-Pro1 also gives the freedom to manually set the focal distance and switch to another magnification of the viewfinder.

Technology and careful design

The top and bottom made of aluminum alloy die-cast and hand enameled precise engravings on the top and the camera lens, point to the fact that all the X-Pro1 is built with attention to detail and uncompromising quality .
This attention to detail extends to dial in shutter speed and exposure compensation control, precisely machined from solid metal. In addition, the locking mechanism and the shutter switch exposure compensation set back, are designed to prevent accidental change of settings. The edges of the selectors have a knurled finish, knurled detail, for a grip and an excellent feeling.
The seal "Made in Japan" also present on the body of the new X-PRO1, confirming that each part of the building meets the highest standards FUJIFILM.
The lens hood with precision knurled aluminum, supplied with the lens is designed exclusively for Fujinon XF. The hood is compact and lightweight and offers excellent performance with a design that perfectly matches the style of X-Pro1.
The diameter of the aperture ring and focus of the three interchangeable lenses Fujinon XF is only slightly larger than the diameter of the objective to standardize the elegant design. The precise machining of the metal, the reassuring click each picture to the aperture ring and a comfortable pair of resistance when using manual focus, contributing together to improve the shooting experience.
The coating of X-Pro1 was designed to be weather resistant and provide a look of quality. The body of X-Pro1 was designed for the complete comfort of the photographer, the natural form of the eyepiece also provides excellent protection from light. The viewfinder you can use an additional lens (optional) for diopter adjustment.

Fujifilm continues the myth of the films

Further improvements have been made to the options Film Simulation Mode with the new "Professional Color Negative Film Modes" (Pro Neg. Neg Standard and Pro. Hi) designed for users who work in the studio with the X-Pro1. If you want to take the same scene in different film simulation modes, X-Pro1 offers the option of bracketing "Film Simulation", along with AE Bracketing, Dynamic and ISO.
Fujifilm has also included the Film Simulation mode by which X-Pro1 simulates the color and tonal qualities of popular FUJIFILM emulsions. These include the colors of Velvia, the skin tones soft and natural look of the ASTIA TEST.
Pro1-X allows you to use special color filters to expand the photographic interpretation: to increase the contrast with the yellow and red filter, make brighter green and red filter with the deepest green. Just as professional photographers when selecting a filter paper and printing to complement their creative vision, now you can easily adjust the image quality with these filters. For those who wish to achieve a more nostalgic is also a sepia filter.
Through advanced digital processing, X-Pro1 is able to simulate the multiple-exposure technique: simply select this mode and the first shot. In the hybrid viewfinder or LCD you can see what the end result and then framing the precise second shot.

A series of exclusive accessories

The handle HG-XPro1 optional, helps balance the weight of the camera, allowing a more comfortable grip and offers a uniform look to the lines of X-Pro1.
The Flash EF-X20 option, to be mounted on the hot shoe is designed as a complementary accessory to the X-Pro1. A switch lets you choose between two modes: AUTO, which automatically optimizes the flash to daylight for outdoor and indoor shooting in low light; MANUAL for manual control. In addition, the built-in speaker, easy to use, it helps to soften the effect of excessive contrast created by the flash.
The leather case LC-XPro1 optional *, X-shaped to protect Pro1, is designed to allow quick access to the camera. Particular attention was paid to every detail: the red interior that contrasts with the black leather exterior, the accuracy of the stitching and the adoption of a magnet hidden for closure. This beautiful case is completed with the inclusion of a genuine leather strap and a protective cap bellows for different optics.
Filter Protector and Protector Filter φ39mm φ52mm optional protective filters are dedicated to the new XF goals. Super EBC treatment of these filters effectively reduces reflected light. The ring of the filter, made with a special process, fits the overall design of the optics.

Fujifilm and X-lenses Pro1 18mm F2 R XF, XF 35mm F1, 4 R and R XF 60mm F2 Macro 4 will be on sale from March 2012.

Key Features

  • New CMOS sensor called X-TransTM CMOSTM
  • New EXR Processor Pro
  • Three Fujinon dedicated XF
  • FUJIFILM Attack "X-Mount"
  • Hybrid Multi Viewfinder
  • Sensor Cleaning System Ultra Sonic Vibration
  • RAW files
  • Full HD video and stereo audio
  • Shutter: Focal Plane Shutter
  • "Made in Japan" extremely accurate
  • Film Simulation Mode Advanced
  • Range of optional accessories dedicated

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  • No price listed and on sale in March.

  • WT21

    No information on the “external AF” listed in earlier leaks. Sounds like standard CDAF, which has plusses and minuses (a lot of center point, focus, recompose).

    • Unless the AF area is only a center spot type only, why does it have to be focus and recompose with CDAF?

  • Fiya

    MMMM…. Can’t wait!

  • Grant

    As long as the manual focusing isn’t garbage like the x100 I’m sold on this.

    • MJr

      “The precise machining of the metal, the reassuring click each picture to the aperture ring and a comfortable pair of resistance when using manual focus, contributing together to improve the shooting experience.”


  • hexx

    that rumour says that price is with lens!!! wow then that’s really good price

    • hexx

      this looks very interesting indeed if the price is correct

  • tsy

    if its truly 1299 WITH the 35 1.4, im all in!!

    Heck, even at 1299 body only im pretty sure I will buy it… now yesterdays amazon price of 1699 body only made me research the nex 7 because that price is waaay too much.

    Hopefully its true but I have a feeling it wont be 1299 with lens as that would totally kill off the x100…

    • ghb

      to be fair, sony nex7 with the fast prime 24mm f1.8 is 1200+1000, so $2200.

      just because sony offers more affordable lenses, doesn’t mean they are comparable to fuji’s.

      the sony 30mm macro is a f3.5 and the 16mm pancake is a f2.8.

      so a rather large trade off in speed to make them more affordable.

      • tsy

        youre right, however at that price, the fuji becomes pretty outlandish…

        I mean for me personally, part of the appeal is the retro look/feel. I had the x100 for a short period of time but was fed up with some of its *quirks* (mainly the craptastic “manual focus” which should be resolved with these lenses.

        But again, youre right about the glass… the 23mm f2 that the x100 had was pretty amazing so I would expect no less for this cameras lenses.

        hopefully someone also releases a nikon to X mount adapter….

  • AaronL

    Is there no back to this camera? All i see is photos of the top and front……. mmm

  • Vytas Narusevicius

    No mention of the Fuji M bayonet adapter for Leica lenses.

  • mervis

    Good job, Fuji!

    A 23mm 1.4 or 2.0 lens would be nice (35mm equiv. being my favorite walk-around angle-of-view). Hope that’s in the future somewhere.

    Perhaps they’re trying to avoid a marketing conflict with the X100.

  • Gary

    I was noticing that.. never shows the back.

    Maybe the backless version is $1299 with lens… otherwise you folks are dreaming.

  • ennan

    Want one! Want one! Want one! Even more than the D4 which is weird…

  • Still no images of the back of the camera?
    The front looks amazing. I love how they restrained themselves from branding it with logos- the classic one on the top plate looks very nice though. Congratulations to Fuji! It’s a beautiful camera.

  • MJr

    Still doesn’t have a backside !? Getting ridiculous 🙂

    Nice shots tho, starting to get a feel for the dimensions. And interesting coating.

    What-ever is that little black thing on the bottom left side tho, some connection under there ?

    • Rastakuare

      I would guess a PC sync flash port… of all things that size 🙂

  • Cliff

    No m-mount adapter announcement?

  • Paul

    I hope that is right. I’m ready to order one.

  • ghb

    Dear lazy people,

    Back of camera right here:


    From the original leak images. And on the very same website!

    • Anders

      No wonder, they don’t show the back in the press release; it’s ugly and tacky as s…

      It’s like drooling over a great-looking ass walking down the street, only to find out it’s attached to a man when he turns around – only backwards …

      One can only hope the lack of an official photo of the back means they change the design prior to release:-(

    • AaronL

      Well thats hardly an official press release image………
      If your launching a new camera its VERY suspect to not show an image of the back.

      • jackson

        Darn it you’re right! that *is* VERY suspect, the camera probably has no backside at all!!

  • chris

    So, what is uniqueness of the sensor? How does it work? Is this new technology? How can it surpassed full frame sensor in terms of quality?? Looks like the description on the sensor is a bit inadequate.

    • Search for previous posts on this topic. You’ll find links to fuji published texts explaining things.

  • A

    Dude, that’s old back. We wanna see new, refined back!

    Btw, guess those leaked pics were pretty accurate? Remember that whole “is this real” debate? Wonder if the dude who took those pics got fired? Or was it a sly marketing tactic?!?

    • ghb

      i work at the fuji factory. we boiled that snitch. the only leaking he will be doing in the future is from the drum we buried him in. 🙂

      lol. actually i think this has all been a very clever marketing tactic. it has gotten me to hold off purchasing the gx1.

      • J Shin

        If Fuji cannot even make a leak-proof drum, I’m not sure if I would trust them to light-proof their cameras. 🙂

  • totalreader

    Hey, mr. Admin lets make russian mirror of this iste!
    Ну вы, блин даете!!! (c)

  • sflxn

    Willing to cancel my NEX 7 preorder and preorder this camera if they report MUCH improved AF, manual focusing, and startup time. I love the X100 as a unique camera, but unwilling to buy into a system without minimum modern day performance. Come on Fuji, stop talking “innovation” crap and tell us about day to day usage.

  • sflxn
  • sflxn

    in less than 1 hr.

  • Looks nice, but a bit pricey. OTOH, cheap compared to a Leica. No 24mm lens (yet.) REally more compact than a Nex7 with the 24.

    • the 18mm is a 27mm equiv. with the sensor crop.

  • broxibear
  • Niko68

    (…)The viewfinder magnification, equal to 0.37 x for 18mm lens and 0.60 x for the 35mm and 60mm.(…). 0,60 x for the 53 mm equiv. Pfff ! Sh… ! Was waiting for 0,70 x, at f….g Least !! Am i the only one who love to shoot both eyes wide open !! it’s very sad, knowing all the rest is terrific !! what a cruel world :-+

  • Matias

    Goodbye D300… If that price really is body+lens

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