When Sigma UK announced their reward points program, they actually provided a monetary value of JPY400,000 (around $4800) that will be distributed to existing SD1 owners. The US press release from last month did not specify the exact value of the rewards plan. The initial SD1 price was $6,899, the new price is $2,299 - a $4,600 difference.
From Sigma UK press release:
We will be offering a “SIGMA SD1 Point Support Program” for current SIGMA SD1 owners.
This “SIGMA SD1 Point Support Program” will provide points that can be exchanged for a selection of our products worth up to approximately JPY400,000-.
*Points for each product were allocated based on the current market price as of February 8th, 2012.
