The rest of the upcoming Sony products for September 12th

In addition to the a99 and NEX-6 cameras, Sony will also announce the following new products on September 12, 2012:

Sony lenses

  • Sony 300mm f/2.8 G SSM II lens (SAL300f28GII): Nano AR coating, weather sealed, SSM (Super Sonic Wave Motor), DMF (Direct Manual Focus), focus hold button. Price: $7500, to be released in October, 2012.
  • Sony 55-300mm f/4.5-5.6 SAM lens (SAL55300): compact built, ED glass, price: $300, to be released in September 2012.
  • Sony 10-18 f/4 OSS: available in November 2012 for $850.
  • Sony 35mm f/1.8 OSS: available in December 2012 for $450.
  • Sony 16-50 f/3.5-5.6 OSS (kit lens): available in January 2013 for $350.
Sony NEX E-mount lens roadmap 2012-2013

Sony NEX E-mount roadmap 2012-2013 (click on image for larger view)

Sony a99 accessories
  • Sony HVL-F60M flash: guide number: 60, built-in LED light, price: $550.
  • Sony HVL-RL1 ring flash: priced around $350.
  • Sony VG-C99AM vertical grip for a99: weather sealed, price: $380.
  • Sony XLR-K1M audio input terminal: price: $800.
  • Sony RMT-DSLR2 remote control.
  • Sony LCS-BP3 back pack.

  • Sony NEX-VG900 camcorder: interchangeable lens HD camera with 24MP Exmor CMOS full frame sensor, 1080x1920 video recording at 24p/60p, 3" LCD, XGA OLED EVF, price: $3,300.
  • Sony NEX-VG30/VG30H camcorders: 16MP Exmor APS-C sensor, BIONZ processor, 1080x1920 video recording at 24p/60p, 3" LCD, XGA OLED EVF, available in November from $1,800.
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  • KID

    Sony has good, cutting edge cameras and lenses but they ate priced way too high–some times more than the Canon or Nikon counterparts. I’m a professional photographer who makes 100% of my living off of photography, and I know dozens of professional photographers and NOT ONE would pick Sony over Canon/Nikon if it’s equal or greater in price. The only way they are going to lure someone away is by cheaper prices for equally good products! Period!

    • bas076

      So pick the Canon for 3.5k$ over Sony for 2.8k$ and stop telling stories about how Sony overpriced.

    • Sahaja


      Didn’t they try that?

      When Sony’s A900 came out it was the least expensive full frame DSLR on the market – and the A850 was even cheaper. They used the same sensor as Nikon’s D3x. Many reckoned color rendition on the Sony cameras was better than on the Nikon camera – though the D3x was a tad better (less noise) at high ISOs. Anyway not much to choose between them IQ wise.

      I know the D3x had a more rugged “pro” body (but not as nice a viewfinder as the A900) – but you could have bought four Sony full frame DSLRs for the price of one D3x – and I’ll bet, in normal circumstances, it would be virtually impossible to tell between pictures taken with one camera and the other – except maybe for the difference in rendering between the Sony-Zeiss and Nikkor lenses.

      The Sony-Zeiss 135mm is a stunning lens – and the rest of the ZA lenses were at least as good as the corresponding Canon and Nikon lenses available at the time they came out – with the possible exception of Nikon’s 14-24 2.8.

      Incidentally, I have Nikon cameras, not Sony, but I think they should be given credit where credit is due. I wish Nikon had come out with a mirrorless camera along the lines of the NEX-7 instead of the Nikon-1 cameras.

      Sony are currently one of the most innovative camera companies and they produce some of the best sensors available – used in their own cameras as well as by Nikon, Olympus and Pentax.

      Some of their innovation I’m not sure about – like their “SLT technology” but I guess it is useful for video and provides high fps in an affordable body. If they put all their know how into it, I think video (VDSLR) is the area in which Sony could give Canon a run for their money.

  • Anonymous

    Sony 35/1.8 OSS for $450? OUCH. Are they insane? Seems very expensive for their standard prime. I hope it is of a premium optical and build quality for that price.

    • bas076

      Yes, it is sooooo expensive and Canon 28/2.8 IS for 800$ is not. Do you know one more 35/1.8 with optical stabilization? No? So try to be realistic about prices.

      • Realistic

        And then… why would you need OS in a 35 1.8? Seriously… makers are trying to push useless characteristics on products just for the sake of saying… I have it!

        Why can’t they make good, simple products anymore?

        • Ozbaz

          OSS is needed for video

          • Sony video rocks

            Yes, users of the Sony FS700 can use this lens for phase detection focusing during video shooting (Canon and Nikon large sensor cameras – even Canons C series – cannot do this, they use contrast detection, which is horrible for video. Way too slow.). Also the OSS helps a lot for video.

  • Jon R

    To be fair, the Panasonic 25 1.4 for m4/3 is $549.00 and the Fuji 35mm f1.4 is $599.00. Still, it’s a bit more expensive than I was expecting though it has OSS built in. I was hoping that it would be the same price as the 50mm f1.8 OSS. Hopefully, it’s optical quality is close to the Panasonic or the Fuji lenses.

    • bas076

      Be realistic too. 50/1.8 and 35/1.8 can’t be the same price. 35/1.8 always costs more.

      • Jon R

        baso76, yes usually 35mm cost more than 50mm. I was just hoping it was relatively close to the price of the 50mm.

    • Fausto

      Well, both the Panaleica and the Fuji are f1.4… In mFT land there is also an excellent 20mm/1.7 pancake (around 320€ in Europe now). But still, we have to be happy for every single decent lens Sony decides to release.

      • Small

        The PanaLaica 25/1.4 on m43 is very simular to a 35/1.8 on APS-C, from the light gathering perspective. But the Sony has OS, lets see how good it is.

  • SL

    December/January for the most interesting NEX-lenses ?!? This sucks ! I’m movin to Fuji now, I think … if you add the “Sony delay”, you can buy these lenses in February – damn ! That’s really frustrating !

    • Sky

      What do you mean by “Sony delay”? Unless you try to buy very popular lens (eg. NEX Zeiss) in a regular shop looking for one that got low price – you won’t have any special delay. Sony delivers products as well as most of companies in photo world. You propably mean “Canon delay” – releasing product and then sending the first units into the shops 10 months later.

      Make a preorder somewhere else then on Amazon, don’t get overexcited, and wait – you’d propably get the lens in 2-3 months after release top.
      I got my 50mm prime literally 3 weeks after the initial announcement by simply calling to few shops that offered lens and seeing which one can get it most quickly. Happen to be one of the first people in my country who got it.

      • SL

        I’m talking about the situation i know from Sony since the announcement of the NEX-7 and Zeiss 24mm. I know this was mainly caused by the flood in Thailand, but the deliver situation hasn’t get much better since that. The NEX-7 is “In Stock”, but most of the time all of the lenses aren’t (i’m talking about the Sony Online Store – that’s where i order with a 20% student discount).

        • Sahaja

          I know it is frustrating but I read somewhere that good lenses take a long time to produce because the glass used has to go through some kind of curing process that takes many months. If this is the case, the natural disasters that affected Sony could be effecting lens production for a longer period than camera body production.

          It could also be that damaged equipment involved in lens production has taken longer to replace than equipment used in camera body production.

  • emopunk

    Fuji 35mm 1.4 costs more than Sony upcoming lens and is not even stabilyzed. Why those complains toward Sony?

    • Jon R

      It depends on what you are comparing to it. It’s more expensive than Nikon’s good 35mm f1.8 DX lens (though also not stabilized) which is $200. However, it’s cheaper than the Panasonic 25mm f1.4 for m4/3 or the Fuji 35mm f1.4. To me, the price is fine as long as it performs as well as or better than the 50mm f1.8 OSS.

      • emopunk

        I here you exactly. As long as this one is a perfect walkaround fixed prime, why complain for 450 dollars? Hell, it’s even stabilized and useful for videos. Should they give it for free or put it in Pringles packages as a gift?

      • Thomas

        It’s not reasonable to compare f/1.4 prices against f/1.8. Those apertures may look close but the lenses are worlds apart.

        The price mentioned for the Sony 35/1.8 is 2.25x times higher than what the Nikon 35/1.8 sells for. It’s not clear if the $450 price mentioned for the Sony lens is an MSRP or an expected street price but either way it is far more than the Nikkor. Yes, it has OSS, but really that is a questionable feature in a lens like this IMO and certainly not worth more than double the price for. 🙁

  • Zeus

    I guess those of us that have the excellent 50mm f1.8 OSS, were hoping for something similar at a similar price. Also the 16-50 at $350 and January…January-bummer!!

    Glad I have the Sigma 30mm to hold me till those become available.

    • Jon R

      Yeah, I’m kind of surprised they weren’t going to have the pancake zoom lens available at launch of the Nex 5R and 6. It would have made an interesting kit lens option for those who wanted a more compact setup.

  • dudemanppl

    Does anybody realize they’re coming out with a full frame E-mount camcorder?

    • This will be a big news

    • Sold my vg20

      Let’s hope it’s not crippled like the VG-20. Also could it hurt Sony to include some ND filters in body?! I don’t want to spend FS700 money for this feature.

      It will be a vg20 style body I hope NOT. FS100 style at least… Though that’s a pipe dream.

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