The new Pentax AF540FGZ II and AF360FGZ II flash units are weather-resistant and have LED lights

Pentax AF540FGZ II flash Pentax AF360FGZ II flash

Together with the new HD lenses, Pentax (Ricoh Imaging to be exact) also announced two new weather-resistant flash units with LED lights: AF540FGZ II ($629.95) and AF360FGZ II ($429.95).

Ricoh HZ15 compact camera

Outside the US Ricoh also announced a new HX15 compact camera with the following specifications.

  • Optical 15-times zoom lens with 24mm wide-angle coverage
  • State-of-the-art shake reduction mechanism
  • Stylish, easy-to-hold body design
  • Large 3.0-inch LCD monitor
  • 20 Scene modes for easy capture of specific subjects and scenes
  • High-resolution, HD-quality movie recording with push-button start
  • In-body recharging system, for simple, mobile-phone-style battery recharging
  • Compatibility with Eye-Fi wireless LAN SD memory cards

RICOH IMAGING AMERICAS CORPORATION INTRODUCES WEATHER SEALED FLASH LINEUP COMPLETING WEATHER SEALED IMAGING SYSTEM

New AF540FGZ II and AF360FGZ II Feature Weather-Resistant Construction and LED Light for Video and Still-Image Capture

Denver, CO, August, 27, 2013 – Continuing its heritage of producing high-performance, rugged and weather-resistant imaging products, Ricoh Imaging Americas Corporation (Ricoh Imaging) today announced the launch of the new AF540FGZ II and AF360FGZ II flash units for PENTAX branded interchangeable lens cameras. The introduction of these two new flash units extends Ricoh Imaging’s impressive family of weather sealed products.

As the final component in Ricoh Imaging’s comprehensive weather-sealed DSLR system, photographers are now equipped with capable tools that embolden them to extend the boundaries of outdoor photography. The new AF540FGZ II and AF360FGZ II were designed with the active photographer in mind and feature significant upgrades like the PENTAX original weather sealing (AW) technology and a new constant light source, making them as robust and versatile as the PENTAX weather-sealed DSLRs and lenses that they will accompany.

“Ricoh Imaging continues to refine our capabilities when it comes to producing products that enhance the photographic experience for our customers,” said Jim Malcolm, Executive Vice President, Ricoh Imaging. “The introduction of the AF540FGZ II and AF360FGZ gives consumers access to a complete weather-sealed system which will enable them to approach photography with one less limitation in mind, thereby defining a new behaviors while reducing the boundaries for photographers.”

With guide numbers of 178 at ISO 100/ft (54 at ISO 100/m) and 118 at ISO 100/ft (36 at ISO 100/m), respectively, the AF540FGZ II and AF360FGZ II flashes provide a variety of advanced flash applications, including P-TTL auto flash, high-speed synchronization and wireless P-TTL auto flash. Additionally both units feature a LED light to act as a constant light source for video and long exposure photography, while quick recycle times of five seconds on the AF540FGZ II and two-and-a-half seconds on the AF360FGZ II ensure that a shot is never missed.

Pricing and Availability

The AF360FGZ II and AF540FGZ II will be available for purchase at www.us.ricoh-imaging.com and retail outlets nationwide in September 2013 for the suggested retail price of $429.95 and $629.95, respectively.

Major Features:

1. Dependable weather-resistant construction for demanding outdoor shooting
With 28 seals applied to crucial parts of the body, including the hotshoe, the new AF540FGZ II and AF360FGZ II feature highly dependable weather-resistant All Weather (AW) construction. When coupled with a PENTAX weather-sealed DSLR camera body and lens, the user can create a highly reliable weather-resistant digital imaging system that assures solid performance even in harsh outdoor conditions, such as in the rain or at locations subject to splashes and dust.

2. LED light convenient for movie and still-image recording
Both models incorporate a newly designed, high-intensity constant light LED. This white LED light comes in handy not only for close-distance movie recording, but also for still-image shooting requiring extended exposures. It also functions as a catch light in portraiture and an AF assist light in the dark.*
* The AF assist light function is available with 645D, K-r, K-5, K-30, K-5 II, K-5 II s, K-50 and K-500 camera bodies. The camera’s firmware must be updated to the latest version to support this function.

3. User-friendly function settings
The user can customize the flash operation by presetting as many as nine different flash functions to their preference, including the on/off of the catch-light function using the LED light and the choice of the flash discharge mode in still-image shooting.

4. Versatile flash control system
Both models provide a variety of flash discharge modes,** ranging from the advanced P-TTL auto flash mode in which the flash’s preliminary emission is detected by the camera’s light sensor to accurately control the main discharge level for proper exposure, to manual flash, high-shutter-speed synchronization and wireless P-TTL auto flash.
** Available flash discharge modes may vary depending on the camera body in use.

5. Other features
• Bounce flash function, adjustable to angles of -10 to 90 degrees vertically and up to 180 degrees horizontally (new in the 360-series flash)
• Power-zoom flash to cover angles of view from 24mm to 85mm lenses (in 35mm format)
• Built-in wide-angle panel that slides out to cover 20mm angle of view (in 35mm format)
• Automatic setting of discharge angle in combination with a PENTAX  interchangeable-lens  digital camera body
• Multi flash emission function available
• Shorter battery recharge time
♦Design and Specifications are subject to change without notice.

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  • Dutch

    Sad, gone is high quality 1 mil. dot Ricoh LCD screen and I fear for the much heralded interface. This looks like a rebadged Pentax compact with a low quality LCD, Pentax style buttons and lay out and Pentax RS shake reduction. Doesn’t seem to improving on the CX line up.

  • Daedbird

    My guess, looking at what is clearly a rebadged Optio, is that in other markets, the Optio line will now be Ricohs. Dunno about the US – maybe they think Ricoh’s name won’t improve sales.
    As far as the flash units, I think weather sealing and LEDs are showing promise. At the very east, it seems like Pentax will live on as an SLR….

  • Neopulse

    No announcement of a successor to the 645D yet 🙁 although I do dig the flashes. Pentax (or Ricoh in this case) is doing something well.

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