First pictures of the Hasselblad H5D-50c camera

DC.Watch spotted the 50MP Hasselblad H5D-50c medium format camera on display at the 2014 CP+ show in Japan. The official release should be in March:

Hasselblad-H5D-50c-medium-format-camera-2 Hasselblad-H5D-50c-medium-format-camera


In the same post you can also see few pictures of the new "elite" Hasselblad HV camera.

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  • jk

    why are they so annoyingly slow?
    did they ever learn something from Phase One how to properly announce and realease things?

  • jk

    why are they so annoyingly slow?
    did they ever learn something from Phase One how to properly announce and realease things?

  • Kynikos

    Surprised they didn’t wait a year, re-badge a Pentax, cover it in real, Corinthian leather, and triple the price.

    • Actually

      Which gives its real price, considering the pentax is rumored to get a 10.000$ pricetag. But it seems that contrary to Sony, Pentax a still a tiny bit of self-esteem 🙂

  • LarryC

    I presume that this will be a great camera, but quite frankly it looks like a monstrosity. Is this considered by MF shooters to be ergonomic?

    • Dpablo unfiltered

      It does sort of look like the digital part was still an afterthought, like it had a baby or something. I’ll bet it’s better in the hand than the look would portray…
      It’s probably not intended for the same crowd as the last few releases…

  • WOW! This one looks so much better that its predecessors! Its mid-90s-design has eventually turned into a modern looking camera.
    Dam Hasselblad – when will you finally make a “real” redesign of the H?!

    Until then I’ll keep sticking to my old fashion 500.

  • saywhatuwill

    Kind of like going to a high end audio show or a computer show where the hardware is on display for you to look at and say “oooh” and “ahhh” and…well, that’s all. So there it is but you can’t do anything with it and a lot of times you can’t even touch it.

  • doge

    does it do 4k video?

  • sperdynamite

    Will this be their last decent camera before being sold off again and fumbling into obscurity as the Vulture Capitalists move on? What place does this camera have when the 645DF/Phase can use the same sensor, as well as the forthcoming ‘budget’ model Pentax? My money would go to the Pentax for my work (weddings), or the Phase if I was an ad shooter. It feels like the fast traction they made with the H1/2 cameras was quickly lost with dumb move after dumb move. Locking users into their system was the first nail in the coffin, or maybe it was abandoning the much loved V system. Although V cameras are plentiful and not going anywhere, it would be nice to see advancements made with the CWD line. The could have even perfected the Flex or Arc bodies for digital backs. Certainly doesn’t solve the problem of AF though, I’ll admit that. Especially since with Rollei you get the same lenses, with AF, mostly. *shrug* I will continue to enjoy my 2003fcw for now. A real Hasselblad.

    • Anto de Chav

      its about $7k cheaper than the phase C and has a better body than the crappy 645. it has a real leaf shutters without a FPS sequence and a fab viewfinder with a complete range of leaf shutter glass.. agree with you about the V system and the lock out tactic though,,

      • sperdynamite

        But don’t the Schneider LS lenses pretty much compensate for the sync speed of the body? I sorta doubt that H bodies are build much better than the Phase…

    • Say what?

      Here, here! – Dump the H (piece of shit) and go back to the V, I say. Upgrade the build tolerances for and update the lenses. IMO, it is the best camera design in the world.

      • sperdynamite

        It really is a beautiful system. I understand where the update was necessary and why. AF is a good thing in some fields, so is the fast flash sync, and the Fuji lenses are top notch. But they left behind the simplicity and versatility that Hasselblads came from.

  • Kevin

    Looks like a photo appliance.

  • Daedbird

    Dear Hasselblad,
    Please stop copying Sony’s Mavica look from the 1990s. I know they are your partner, and the ‘base’ for all your non-MF offerings, but what you are putting out right now looks like when VW had Audi ape its look for its lower-priced models.

    You may be using the best metals for your housings, but the paint you have chosen makes it look like cheap plastic, and for what you charge the grips should be leather. For a company that throws aluminum and exotic woods in our face on its Sony-derized offerings, you sure are making your flagship look cheap.

    And that lens looks like a kit Sigma from the 1980s.

    Be the Vertu of MF. Release a model with a polish aluminum body with a simple clear coat on it. Same with your lenses – if you are going to ape anything, ape the 1950s bare aluminum of Zeiss and Leica lenses. Make your cameras look like the ones that went to the moon, not ones that came from a soap opera in the 90s.

    If you are going to be the most expensive, look the most expensive. Be Bentley, be Leica, be Tag Hauer. I want to hear that you studied the greatest knives in the world, looked at the richest woods. Throw a bunch of details on, and then cut that amount in half.

    Don’t be Donald Trump, be Armani.

    • ms

      It does look quite cheap. Especially the lens. However, most importantly it does look very functional. And that’s what this is meant to do, take lots of commercial photos. Not toted around as an object of desire.

    • El Aura

      I think you largely blame Fuji, they largely designed the H system (including all its lenses). It was officially a joint venture and Hasselblad contributed some elements like the shutters and overall were to ones who gave the orders. Fuji also produced the cameras and lenses (again with some input like shutters von Hasselblad). This sort of cooperation, Fujifilm designs and Hasselblad adds name and distribution had already been employed before with the Pan X.

  • Olde Nick

    Ebony handgrip………..Ivory shutter button……….?

  • Say What?

    looks like a teenagers first car with mismatching panels

  • Zos Xavius

    It looks like a cheap plastic camcorder from the 90s. Compare to the new 645D, which btw will cost 3x less.

    • Neopulse

      One of the best MF cameras in my opinion. If it’s better built and with better weather sealing than the earlier model, then this will be well worth owning.

    • Si

      Pentax 645D, the only camera on a market that looks like an VHS recorder.

      • Zos Xavius

        compared to the hassy that looks like a cheap plastic JVC VHS camcorder?

    • Pedantic

      Just how does something “cost 3x” less”??

      • Zos Xavius

        I meant to say 1/3rd as much but hey you must be a lot of fun at parties.

        • Pedantic

          I do not do fun.

          • Zos Xavius

            Clearly. LOL

          • Say what?


  • Sleeper

    Yawn….. Who the fuck cares.

    Go back to selling rebadged old obsolete crap. Suits them better.

  • Lorenzo Invernici

    Guys i’m usin an h4d since an year and i think it’s awesome camera, especially for its ergonomy. The grip is great, the buttons are in a good place and it’s well balanced even with heavy lenses like the 35-90mm. I prefer hasselblad system over the pentax, because for example you can remove the back for a better sensor cleaning, you can replace the viewfinder, plus it doesn’t have too many buttons and dials like regular dslr.

    I can’t really wait to try out this new cmos sensor. The Phase One does a really goob job handling high ISO and i expect this to be as good, since the sensor is the same.

    • Zos Xavius

      fwiw the 645D sensor actually opens up from the back to expose it for cleaning if the pictures I have seen with it exposed that way were any indication.


      Compared to the Pentax, I think the H4D it is too heavy and the buttons are tiny. They are indeed reachable, but so so small.

      I know that for studio work almost nobody uses the on-body camera controls as tethering is perftect in Hasselblad, but using it handheld is not a breeze at all. The Pentax is great to use handheld. Absolutely great. You almost never need to take your eye off the viewfinder as every control is so easy to find. Tethering however is far far from the Hasselbad.
      Pricewise, it is still cheaper to get a 654D weather sealed body than a 40mpx back for the Hasseblad.
      Both of them are very slow, so I hope these latest models have at least fixed that.

      • Zos Xavius

        The ergonomics on the hassy look disastrous really.

  • Passo De LaPega

    What a horrible looking ‘photographic device’….

  • BdV

    I see I’m not the only one who failed to see the beauty of this canomatic competitor.

  • TinusVerdino

    De Nineties just called, they want their design back.

  • Anto de Chav

    I’ve used hasselblad’s for a few years now.. most people would be surprised at how good they are to use,best viewfinder around and great ergonomics,and true leaf shutters unlike the other medium format cameras and true focus is really good…

    Personally I would rather stick with a 50 or 60mp CCD but this will be great for wedding snappers and event guys that use high ISO

    Shame that this doesn’t have a touch screen and USB3 like IQ backs from Phase One but I guess we have to wait for a H6D for that to happen.

  • TheInconvenientRuth

    Hmm… wonder why Hasselblad didn’t let their swanky in-house Italian design guru go wild on this one… After all, that guy KNOWS what pros want/use/need, they could throw in a real pelican-feather lined Pelican case and a Capibara-leather strap with Ostrich-eye eyelets. Swish

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