Sigma 50mm f/1.4 DG HSM Art lens price announced: $949, available for pre-order

The US price of the Sigma 50mm f/1.4 DG HSM Art lens will be $949. B&H is currently taking pre-orders for the different mounts:

Update: Adorama now is also taking pre-orders for the new 50mm Art lens.

Press release:

RONKONKOMA– April 11, 2014 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the newest addition to its Global Vision Art camera lens lineup, the 50mm F1.4 DG HSM Art, will be available late April for the street price of $949.

The much anticipated 50mm F1.4 DG HSM Art is a pro-level performer for full-frame DSLRs and is ideal for many types of videography and photography, including portraits, landscapes, studio work and still-life. It has been redesigned and re-engineered with SLD glass and has been optimized for rich peripheral brightness, with improved large aperture performance by positioning wide elements into the front groups.

Other updates to this new lens include an optimized autofocus algorithm for smoother focusing and a floating focusing system to reduce lens movement while focusing. Under the Global Vision line, it features a new matte finish, an updated AF algorithm and every lens undergoes Sigma’s proprietary modulation transfer function (MTF) “A1” testing before being shipped. It has 13 elements in eight groups, compared to the previous eight elements in six groups, and it also has improved close focusing at 15.7 inches and a maximum magnification ratio of 1:5.6.

“Our Art lenses, such as the 35mm F1.4, 24-105mm F4 and 18-35mm F1.8 have been incredibly well received to date, and we couldn’t be more thrilled with the excitement around the news of this upgraded 50mm F1.4,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Clearly, the industry is hungry for reasonably priced, powerful, high-quality, multi-purpose lenses – and they’ve seen the image quality that’s being produced by our new Global Vision lenses. There are no sacrifices with these products, and the new 50mm F1.4 is sure to be another star in our lineup.”

The 50mm F1.4 was first announced at the Consumer Electronics Show this year. It incorporates Sigma’s Hyper Sonic Motor (HSM) system to produce quiet, high-speed auto focus. In addition, it includes Super Multi-Layer Coating to reduce flare and ghosting, and to ensure the highest-quality images. The 50mm F1.4 DG HSM lens is also compatible with Sigma’s USB dock and the company’s Mount Conversion Service.

The Sigma 50mm F1.4 DG will be available in Sigma, Sony (D), Nikon (D), and Canon mounts.

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  • Eric Calabros

    another reason for “competition is good”

    • Global

      Its SUPPOSED to cause competitors to increase their standards…… but we’re still waiting for Nikon and Canon to catch up. Not only on certain lenses, but also on mirrorless technology with other competitors rising.

      Its a bit odd how slow they are to respond. But people are noticing Sony, Olympus and Fujifilm increases in quality. And people are noticing Tamron and Sigma increases in quality. And prices AND reliability.

      Nikon and Canon better start thinking about how they price and how they treat their customers and what they offer. There are companies that don’t survive this kind of disruptive change in the market.

      The next 5 years will be critical to whether Nikon and Canon want to be top players forever, or if they just want to hold on to their history.

  • Marco –

    Outstanding price for a great lens.

  • johnny

    I wouldn’t say it’s expensive, but a little bit over my expectation. $950 is still reasonable.

  • Andrei C

    At this price autofocus should be at least as fast as Canikon 😀 …….I wonder how expensive will be a Sigma 135 f2 OS :(?

  • Mistral75

    European price is €899 – £849.99 (incl. VAT).

    • TinusVerdino

      Already listed for €849 in Holland

  • sperdynamite

    Que morons complaining that it’s more expensive than the Canon 50mm 1.8.

  • madmax

    Great quality, autofocus and not crazy expensive. I wonder how are feeling now people who bought the Otus…

    • Eric Calabros

      They feel good

      • madmax

        Probably you are right. Some people are more worried about showing out their Zeiss branded lenses or their zillion MP cameras than about taking photographs.

      • Global

        They should feel good — they have a wonderful lens in their hands, whereas this other lens isn’t even out yet.

        And I’ve been burned on Sigma so many times, including on their 50mms, that I won’t trust them again until they have 3-5 years of these ART lenses under their belt AND they are all still functioning without issues.

        I don’t trust that Sigma doesn’t cut corners. I think they still do, as they have always done historically. If the next 3-5 years prove me wrong, then their brand (in my mind) will completely overwrite the last 10years (bad) history I’ve had with their lenses constantly misfocusing and being poorly aligned and stopping working.

        If Sigmas new execs are doing the right thing — as I suspect they are — they need to prove it (not on spec sheets), but over 3-5 years of continuous use of these ART lenses with high reliability. If that happens, then I’ll be a Sigma fan.

        I already praise their strong short-term effort. The next step is mid-term and long-term proof, QA, and support.

  • don’t pick a name

    A lot of money for a lens with no aperture ring…

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