Sigma’s future plans (new 24-70mm and 70-200mm f/2.8 lenses and more)

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Focus Numerique talked to Kazuto Yamaki, CEO of Sigma, during the 2014 Photokina show. Here are the main points from the interview referring to upcoming new Sigma products:


Sigma-24-70mm-f_2.8-EX-DG-HSM-lens
Sigma-70-200mm-f2.8-EX-DG-OS-HSM-lens

Here is a snippet from another interview with Sigma published by Cnet:

What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into holes the holes of your competitors' product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. That is a big motivation for me. Signma has a history of releasing unique new lenses. In the 1970s, Sigma was the first company that developed the wide-angle zoom lens. It was 21-35mm. We are always trying to some something new.

Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.

Something nobody else has?
Yamaki: Next year.

A zoom or prime [fixed focal lenght] lens?
Yamaki: Both. Well, we are still studying it. We're not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.

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