Sony: “We have no full frame A-mount cameras planned” and “if the customer needs more than 100-million pixels, we will create such kind of a product”

Sony logo
Two interesting comments from Sony:

No full frame A-mount cameras planned

Sony UK commented on their Facebook and Twitter page that they currently have no plans for a full frame A-mount camera:

Sony has no plans for a full frame A-mount camera
No-Sony-full-frame-A-mount-cameras-planned
The Sony A77 II ($948) was the last A-mount camera (announced in May 2014). There have been rumors floating around for a new A99 II model, but I have not yet seen any reliable information that is worth reporting here.

Sony 100MP sensor

In a recent interview with AP, Kimio Maki from Sony made this comment on what would the acceptable megapixel limit be:

"It’s a very difficult question. We are the manufacturer and the demand should be decided by the customers. If the customer needs 100-million pixels, if the customer needs more than 100-million pixels, we will create such kind of a product. Right now we don’t get a strong demand from the customers for this."

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  • Jeffry De Meyer

    Shame to see Sony leave the professional photography market, but it is understandable they were on a distant 3e place

    • TinusVerdino

      They are still in it. A7RII. Sony should make an aps-c variant of the A7. A5.

      • Zos Xavius

        Let’s face it: the A7R II is not pro quality. It lacks robust sealing for starters. They only recently supported uncompressed raw now? Sony is a consumer company. That they would ditch A mount speaks volumes about their commitment to the people they have recruited to their system.

        • MdB

          E-Mount does not preclude weather sealing or anything else. They also had the same RAW compression in the A-Mount cameras. Pursuing A-Mount would be a fruitless exercise for Sony as it was for the last 10 years.

        • MdB

          And tell that to all the broadcast pros that rely on Sony professional gear.

          • Zos Xavius

            Ok, to be fair their video cameras have been pro grade for a very long time. Their cameras have been competitive and innovative as well. I think the A99 is probably a more pro grade camera than the A7 though. Also does a camera really need an app store? I want to like the A7, but the idea of being nickle and dimed for features that should just be included in the camera is insulting to be honest. Also where were updates for the RX1? I guess they just want you to buy another new $3000 shiny toy they won’t support.

          • MdB

            Where are the updates for lots of cameras? To be honest the RX series are still Cybershots and they don’t really appear to get many updates, which is a shame for such an expensive camera! The only brand that really does updates well IMO is Ricoh. Sony have managed to squeeze out some decent feature updates on ‘some’ of their models but is closer to the industry norm than a leader in this regard.

            As to the App Store… Well it actually ISN’T a terrible idea, but it is under-utilised. Some of those things that we would like to be added in firmware updates ‘could / should’ be available through this mechanism, but being sandboxed it kind of doesn’t, but would actually be really cool if well used. As for paying for apps… Well some are free, some are paid and are only a few dollars. Neither are usually things it said it could do on the tin so is it really such a crime? We buy expensive computers, tablets and phones that all do bugger all out of the box and that is the accepted norm. Lastly of you buy an app once you can install on all your devices or when you upgrade to a new model, so shelling out once for each app that you actually use is hardly the crime of the century. At least you can add things like an intervalometer without hacking your camera a-la Canon. Things like the eye sensor shutter trigger thing is pretty cool as well (and free) and it is stuff like that that one would normally hope comes in FW updates (there are actually some advantages to the sandboxed design which I won’t get in to now).

          • The RX100 got 4 updates in a short period of time if I am not mistaken.

          • MdB

            Pretty sure it only had one and a quick Google seems to suggest that is the case. Maybe it was a different model of RX100?

          • Adynaton

            The current RX100 model is the fourth iteration. https://en.wikipedia.org/wiki/Sony_RX

          • MdB

            Uhm aren’t we talking about firmware updates?

          • Adynaton

            I (and Admin it seems) talked about model updates indeed. Hard to tell from your messages that it was about firmware though.

          • Spy Black

            You mean the original RX100? I’m not aware of any firmware updates to my RX100 III.

          • I mean 4 different RX100 models: I, II, III, IV

          • yawn

            You are confusing Sony pro video cameras with Sony crappy consumer electronics.

          • MdB

            *yawn* got anything better?

        • jason

          Let’s face it, neither was the A99

        • Disqus Discuss

          I guess you’d better tell the pros using the a7rii that they’re not using a worthy product. You must be the expert, after all.

          • Zos Xavius

            Condescending much?

        • Corbin Dallas

          Why do people think that all “Pro” photographers need weather sealing, 10FPS and a ridiculous AF system? Canon proved none of that was necessary with the launch of the 5D.

          I shoot portraits and events, not once have I needed weather sealing or any of the features a DSLR would offer me… I have however on numerous occasions needed my focus peaking, tilting LCD, WiFi and adopted rangefinder lenses to name a few… all of which are things any DSLR lacks.

          So please remember that “Pro” is not a one size fits all term.

          • Neopulse

            Was also going to say, tell that to the medium format crowd that they don’t have pro cameras. No high fps, single AF point, not weather sealed (mainly DB ones), etc.

        • Ken Elliott

          Ask a pro videographer if Sony makes Pro gear. You’ll find they are a powerhouse in that industry. It’s my understanding that group and the photography group are now merging.

      • Jeffry De Meyer

        Well it certainly is priced like one, but when your job is on the line who would want to use it in situations where you don’t have the time to deal with the finicky controls and auto focus that has a wicked mind of its own which actively tries to sabotage you.

        In the cases that you would have time to set everything up, and deal with all the crap a7 cameras throw at you investing in a medium frame system would result in better images. Say studio work and landscapes.

        This is not to say that the a7r2 is not an amazing piece of technology capable of capturing stunning images.

        If you are following the people using the device over a longer period of time you will notice that the honeymoon is over for a lot of them because of these issues and the buggy firmware (but I’m hopeful sony will be able to fix those with an update)

      • Wade Marks

        A7Rii is not a pro level tool for many. Battery life and the lack of a second memory card alone negate its use for many many pro’s.

        • Neopulse

          Dammit, my Phase One camera then isn’t a pro level tool for having poor battery life and single memory card slot. Guess I gotta switch then.

  • Disqus Discuss

    Nothing said precludes the possibility of an A9. As a matter of fact, that camera is all-the-more likely now that leading-edge features have gone through proving phases. Variable low pass filters, built in ND, a great sensor, 5 axis stabilization, 14 bit files, hi iso, great focusing system, 4k…. Sheesh, a bit of streamlining in the operating system, a larger body for cooling, larger battery, another memory chip and they have arrived. In the list, the easiest parts are the last several items mentioned. The hard bits have been managed. Add a few adaptors too, for the universal mount, and it will take most lenses and bring IBIS as well.

  • MdB

    This is a typical ‘not discussing new products’ response.

  • fjfjjj

    The death of APS-C can’t come soon enough.

    • TinusVerdino

      APS-C is here to stay.

    • Alex Lau

      APS-C sensor size is great for rendering 35mm movie making though

    • Richard Wilson

      APS-C will never die, maybe 4/3 wil

  • Ornery

    How hard would it be to take the innards of the A7r or A7rII and throw them into an A-mount body? Even if they’re trying to squeeze all the A-mounters into E-mount they could just charge a lot more for the A-mount version just to keep some ppl happy.

    • Narretz

      Apparently they have postponed the A6000 successor because they need production capacity for the A7 series. So this will also play a role. And since the A mount is a DSLR the design differences are probably quite huge.

      • Adam

        Also the micro lenses aren’t tuned for A mount, they’re designed for light hitting the sensor with the E mount flange distance.

  • slaveboy_zizek

    Makes me feel sorry for everyone who had the slightest expectation for an upgraded a99. This simply shows that Sony doesn’t give a …. About photographers. They just wanna make money with camera gadgets and overpriced lenses.

    • MdB

      Wow! A company that wants to make money! Who would have thought we’d see the day?

    • MonkeySpanner

      Companies are in business to make money. If they happen to make you happy in that pursuit then fine, but making you happy is not there primary goal.

      • Wade Marks

        The smartest and most profitable companies realize that the way to make money is to keep your customers happy. It’s that simple. No happy customers, no money.

        Sony has brought some great innovations to the market, but they do struggle with making money. Perhaps this is one reason why.

        • MonkeySpanner

          Yes, but I was being much more direct. Companies are in business to make money. If they have to make you happy to do that, it is just a side effect.

      • Richard Wilson

        Then all amateur and pro photographers shouldn’t purchase any of their items and let this buggers go to bankruptcy… Customers BOSS

        • MonkeySpanner

          Well, that is kind of what is happening.

    • Adam

      This is why you never buy into a system based on what you hope it will become but rather based on what it currently offers.

  • Eagle of MorningCalm

    sorry I only need 3mp with a superior less noise performance camera.

  • AYWY

    Well we all know the end of SLT was determined long ago….

    I’m still wary of Sony. Sigma pretty much said they aren’t making any new apsc e-mount lenses as Sony isn’t sending them confident signals… Too much history of abandoned products. I’ll see what happens in another 4 years. See if Sony has the commitment to keep going, and if Canikon has made any strides of their own.

  • Disqus Discuss

    Well, other than the box for the guts, an A9 that’s MILES ahead of Nikon and Canon is achievable. Am I wrong? If so, articulate why.

    • Wade Marks

      Well, anything is possible. But I’ll believe the unicorn A9 camera when I see it. Sony has only so much R&D and production resources, and it appears that it all is taken up now by their A7 series cameras, as far as ILC goes. Even their APS-C E mount updates are lacking…who knows if they will abandon that as well.

      Sony has abandoned their A mount customers, shuttered their retail stores, even closed their online store…it doesn’t give people confidence in the long term viability of any of their consumer products, outside of their Playstation video games.

      • That’s exactly what I think too but many here will disagree…

        • Disqus Discuss

          There are good reasons to disagree. First, Sony is on a tear with full frame mirrorless cameras – 6 E mounts and now the RX1v.2. In that category, they are taking no prisoners. Second, a full frame camera e mount in a large body would require relatively little in terms of R&D. Finally, the rate and degree of innovation has been unequaled – who would have even guessed that a variable low pass filter would suddenly show up in the market? Tell us, Wade Marks, what extra R&D would be necessary for a large-bodied camera? Heck, the hard part is to make a small body, and that hurdle has been passed. A large body is relatively easy – unless you feel adding a few rubber grommets for extra weather sealing is somehow an unachievable summit of technology.

    • Yawn

      Because you are stupid LOL.

      • Disqus Discuss

        Ummm, your response makes no sense in the context of what I wrote….. Are you sure the I’m the stupid one? Trust me, everyone but you will disagree with your assertion.

        • Yawn

          “Formal” and “refined” words won’t make you look any smarter…

          • Disqus Discuss

            Why don’t you keep to the topic? I guess that means you’ve lost, and are resorting to insults to make yourself feel better. Everyone can see through your childish behavior.

          • Yawn

            Are you a genius?

          • Disqus Discuss

            Again, stop changing the subject. If you’re not going to discuss the topic at hand, then just go away.

          • Yawn

            Or else? Are you going to punish us with more nonsense?

          • Disqus Discuss

            Again, stop changing the subject – it’s an admission that you have lost the argument. Say something meaningful. Otherwise, everyone will think you’re an idiot.

          • Yawn

            What are you, 14? 12?

          • Disqus Discuss

            You’re the one who can’t keep on track, and resort to insults. Don’t say disparaging things about me, when you should be looking in the mirror. Again, make some intelligent commentary – but of course you can’t because you’re intellectually bankrupt. Stop this protracted tantrum. However, you’re obviously an idiot, and are too ridiculous to know it. The longer you keep this up, the more cemented that perception of you will be.
            And I ask once again, how about an intelligent remark on the topic at hand?

          • Yawn

            You still there? Why do I start to feel pity?

          • Disqus Discuss

            Still no meaningful content…..

          • Yawn

            And again… Why do you try so badly to sell us crap? There are better ways to earn your daily banana and peanut. At least, try not to be so petulant.

          • Disqus Discuss

            Again, no content.

        • yawn

          Yep, you are positively dim.

    • 24×36

      Because it still uses a crappy EVF with crappy battery life. 😀

  • Joao Cardoso

    Anyone still using DSLR other than professionals? I’m a long time user of Minolta, Konica Minolta and then Sony products. I still use some Minolta Lens. I got a a6000 and a LA-EA4 adapter and I’m happy with my choice. What i’m not too happy about is the price of the e-mount lens. Zeiss I can understand the price. The Sony ones? Not so much. Why would I spend 700+ euro on a 10-18 lens when I can spend 300 on the LA-EA4 adapter and 300-350 euros on the Sigma version of a-mount?

    • Kunzite

      The DSLR market is more than 3 times larger than the MILCs. Do the math.

  • Yawn

    Toys will be toys…

  • ThreeRing

    That’s really sad considering the AF performance of the A7 compared to an SLR. It works, but it’s much slower.

  • Sergey

    It would be a responsible(and smart) move for Sony to offer a free A-mount to E-mount adapter for users upgrading to mirror-less.

  • Richard Wilson
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