The new Hasselblad X1D medium format mirrorless camera leaked online

Hasselblad-X1D-medium-format-mirrorless-cameraHasselblad-X1D-medium-format-mirrorless-camera-leak
A reader just sent me the first pictures of the rumored Hasselblad X1D medium format mirrorless camera that will be officially announced tomorrow. The US price of the camera will be $8995. Two new lenses will also be announced - XCD 45mm f/3.5 lens ($2,295) and XCD 90mm f/3.2 ($2,695).

Update: cashed version of the Hasselblad X1D gallery is now also available. Copy of the images can be found on imgur (thanks Mike).

More pictures available after the break:

Hasselblad X1D medium format mirrorless camera

Hasselblad-X1D-gallery

This entry was posted in Hasselblad and tagged , . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Drew Gillespie

    $12000+ including tax for body and one lens.

    “Prosumer”

    • Brennan McKissick

      Lots of prosumers paid that for the SL and that monstrosity of a zoom lens on initial release. At least with this you get MF and more than one lens option that isn’t a variable aperture zoom.

      • CHD

        Yeah but that ‘monstrosity’ of a lens is possibly the highest quality standard zoom ever made by any manufacturer.

        • Brennan McKissick

          I’m glad that for $5000 Leica was able to make the best variable aperture zoom lens ever.

          • CHD

            It’s not that expensive really….they charge that much for a plain old 35mm Summilux. Don’t hate on the company just because you can’t afford it.

          • Brennan McKissick

            Which is why I only own Leicas and a Rollei. Right.

          • CHD

            Well why would you buy into the system and then complain about the prices….you obviously knew that going in…right??

          • Brennan McKissick

            I’m not complaining because the lens isn’t really what I’m interested in anyways. Just pointing out that it’s a boat anchor, variable aperture and absurdly expensive for a 35mm sensor zoom lens.

          • CHD

            Well…admittedly it is quite big…and yeah well I’m defending Leica’s prices there’s no doubt $5k is a LOT of money for a standard 35mm sensor size zoom:)

          • Mike

            Its not great value, period. Even if one can afford it.

        • raziel28

          And $>1000 Nikon combo has better image quality…
          Regards

          • CHD

            Not true

          • Brennan McKissick

            Something else we agree on. Common ground as far as the eye can see!

          • raziel28

            https://s32.postimg.org/58nocnn11/leica_sl.jpg

            In my opinion, it is true…
            Regards

          • CHD

            I can’t explain the results on DPReview’s site but I know it’s not the first time I’ve looked at comparisons on their site and found results nobody else who tests the camera gets. That said….the Leica 24-90 is known for some focus shift at the long end of the lens (see Ming’s review):https://blog.mingthein.com/2015/10/21/premiere-review-2015-leica-sl-601/
            Also, it should be noted the three other cameras in your sample all used prime lenses, not zooms.

            Here are some direct comparisons between the SL and the A7Rii with crops. Granted it’s from Steve Huff who can be a total fanboy but the photos don’t lie. In these samples the Leica is on par with and in some cases superior to the A7Rii.

            http://www.stevehuffphoto.com/2015/11/30/leica-sl-camera-review-my-camera-of-the-year-2015/

          • raziel28

            Once again, I have nothing against Leica SL. I like how it is designed, the only thing i do not like is the price… And My opinion is that image quality should be better for a camera combo worth over 10.000€
            I would rather buy used S models…
            Regards

          • Spy Black

            Well that certainly looks better, although I’m seeing a lot of sharpening and it’s ringing artifacts. He’s also comparing apples to oranges, I would’ve much preferred to see it compared to a 24 meg Sony or Nikon camera.

            Also the reader Prav in the comments made some comments about his SL not being that great in low light.

            Ultimately I agree with Prav that other than the EVF (which really is not that great either) it’s just standard tech in a fancy overpriced case.

          • Les

            Why would you trust jpegs downloaded from some click site?
            Head down to your nearest Leica store and try it out.
            I found the SL to be pixel-sharp (unlike those jpegs), but I didn’t love the viewfinder. I know, it’s better than Sony, but that doesn’t mean that it’s good.

            My guess is that the image above is mis-focused.

          • Spy Black

            The RAW files are there for you to download and look at yourself. I also posted a RAW comparison elsewhere. Considering the Leica focuses right on the sensor plane, I doubt very highly it’s not properly focused, unless the Leica AF system utterly sucks. DP Review has been making these test samples for a LONG time now too, they’re not about to screw that sample image up.

          • Les

            They still do not correspond with what I’ve shot with that camera and processed on my computer.

            That’s why I think the shot is out of focus. You’ll find plenty of evidence on the internet that the lens is sharp. You should take the time to try it for yourself, if you are interested (you may not be, it seems like you’ve already come to a conclusion).

          • Spy Black

            Who said that’s the lens at fault?

          • MdB

            They do regularly enough. Besides, they don’t use AF, so the Leica’s AF system is irrelevant.

          • raziel28

            OK, those are raw files at iso100
            https://s32.postimg.org/qss1luec5/image.jpg

            DPreview is a “very old” site, not click bait/fanboy site like many photo bloggers are.
            I just had a lot higher expectations from SL, and all the samples I found did not convince me that SL combo are worth 10.000€ +
            I have nothing against this camera, I like how it is designed, the only thing i do not like is the price…

            Regards

          • Brennan McKissick

            I wouldn’t go that far lol

          • Spy Black

            …except that it’s true…

    • Spy Black

      “Richsumer”…

  • Sebastien

    Fujifilm will be next in that category

    • Fiatlux

      Let’s hope it won’t be a Hasseblad clone (or that this XD-1 isn’t a Fuji in Hasselblad disguise). Given the recent collaborations (X-Pan, H1 lenses) it would not entirely be unlikely…

      • asiafish

        X-Pan was a success and Fuji is a great choice as a partner. Leica got a lot of help from Panasonic on the Leica Q and Leica SL, and is the better for it as well.

      • chrisgull

        The whole Made in Sweden theme would indicate that it’s not a rebadged Japanese camera.

    • Alvaro Cuberos

      Its a rumor that Fujifilm made this camera jointly with Hasselblad, so maybe they made their own version, at least for the japanese market. They done it in the past with other Hasselblad models.

    • Alvaro Cuberos

      X1D should use Fujifilm lenses as de H series do actually. They are excellent.

  • Stan Dibben
  • Terry Shum

    Another model different from the teaser?

    • Davo

      Same as the first teaser I think. But the second teaser shows a raised silver dial that I can’t see here. Ming Thein did say ‘twice as interesting’.
      Possibly more than 1 model?

      • Brennan McKissick

        It could be a pop up dial that you can push into the body to keep from adjusting the dial by mistake.

        • Mistral75

          Exactly. You see a hint of it on the first picture, behind the orange shutter release button.

  • Davo

    Slightly hard to get a sense of the size but I love how some people say mirrorless won’t make a substantial difference to the size of the camera.

    • El Aura

      Yep, it seems the whole camera seems thinner than one of their MF backs alone. One could say, it is a MF back (slimed down a bit) with a mount added to the front of the back, an EVF on top and grip with controls on the right.

      • a-traveler

        Sorta like a Sony NEX 😎

        Thank God it not some effing retro design!!

  • nwcs

    Very intriguing. I would be interested in seeing the specs and sample photos of it. I’m not in the market for one but it might be fun to rent one sometime.

  • a4

    After all those atrocities…
    Hats off!

  • jonasyuan.com

    That’s like a 5D in size, amazing!

  • Brennan McKissick

    This is awesome. This really is a gamechanger in the MF world. This will keep Pentax on their toes. I’ll be really excited to get my hands on one of these. I still think this is prosumer category for a premium manufacturer if you compare this to the SL. Except there are SL competitors, this doesn’t have a direct competitor.

  • Bo Dez
  • Bo Dez

    It’s real – Hasselblad website was taken down but google cache shows picture gallery!

    http://webcache.googleusercontent.com/search?q=cache:82YXbWCmU3cJ:www.hasselblad.com/inspiration/gallery/x1d-gallery/+&cd=2&hl=en&ct=clnk&gl=uk&client=safari

    Looking good! Click to enlarge:

  • sickheadache

    Damn I was not even close..I said 7 Grand. Hasselblad puts it at …8995. plus some 2 grand lenses…Hasselblad..just punched everyone in the stomach …

    • Bo Dez

      Really? Dude this is $16K cheaper than the H6D 50c

      • MdB

        And only $1500 more than a Lunar 😉

        • MMElliot

          Ahhhhhhhh the Lunar! That was really a game changer! I guess you could say the owners of the Lunars are “lunatics”, right?:) How many they sold? 2?.. no maybe 3..

          • MdB

            Well I guess in a way they were, as the precursor to this, in that Hassy were trying to establish themselves in new markets but product development takes time. I don’t think this would really exist without them. Backlash was awful and they were not a good product, but Leica did the same thing in the early years of digital.

            But yes, were a pretty terrible product.

    • Brennan McKissick

      That’s not expensive in the DMF world. The updated Pentax 90mm lens is $4500 and the body is $7000. Granted the lens is WR and has SR and is a macro but still. This camera is much smaller than the Pentax with the same sensor and two really good lenses on release. It’s priced pretty fair. Especially since you can buy an SL with the zoom lens for the same price and it’s 35mm…

      • CHD

        …for once we agree

        • Brennan McKissick

          hahahahaha, I’m sure in person this conversation/disagreement we seem to have on some things wouldn’t seem as bad as it does online.

          • CHD

            Haha, yeah I just like taking the pi$$ with people, I’m not angry:)

          • Brennan McKissick

            Same haha. I’m not your typical Bruce Banner type either.

    • I think the price is not that bad… compared to Leica 🙂

      • sickheadache

        At Least Hassy has lenses available when released.

    • Seems like a damn good price.

  • Mistral75
    • Ben Hider

      yeah, I was wondering about that too

    • Bo Dez

      square mode no doubt, like the CFV-50c

      • Mistral75

        Or 33x33mm standard mode: they offer a 45mm as standard lens and the diagonal of a 33×33 square is 46.7mm.

        • Brennan McKissick

          Except its a rectangle in the release photos haha. It’s got a crop mode. And that would be a low production sensor which would not make the camera affordable.

          • Mistral75

            Indeed :-). I have corrected my previous post: 33x33mm standard mode.

          • Mistral75

            The 45mm lens is a standard lens in 33×33 mode and an equivalent 35mm in 33×44 mode.

            The 90mm lens is a classical portrait lens in 33×33 mode (equ. 85mm) and gives and odd field of view (equ. 70mm) in 33×44 mode.

        • David V. Kutaliya

          As we can see, the sensor is not square shaped. Most likely, we are talking about the size of 33×44 (55mm diagonal). In this case, 45mm lens should be regarded as a 35mm lens on 24×36 format.

          • Mistral75

            Did I write anything else?

            > The 45mm lens is a standard lens in 33×33 mode and an equivalent 35mm in 33×44 mode.

          • David V. Kutaliya

            90mm lens is equivalent 71mm in 33×44 mode.

          • Mistral75

            Again, did I write anything else?

            >The 90mm lens is a classical portrait lens in 33×33 mode (equ. 85mm) and gives and odd field of view (equ. 70mm) in 33×44 mode.

          • David V. Kutaliya
      • Gary Craggs

        digital X-pan options? i.e. 3×4 mode, square and panoramic mode. Lenses are a nod to the Xpan too. But I like the square design of the front which references the classic film body

    • Ivanov Vano

      but sensor is not

  • sperdynamite

    *ahem* This sensor has been available in an affordable camera for almost 3 years now. It may be a lot larger, and it may say Pentax and not Fancyblad, but you can still get this quality for cheaper in a fully matured system. Kudos to Hassy for innovating though. It’ll be interesting to see where this system goes.

    • Brennan McKissick

      You’re obviously not refined enough as a photographer to understand.

    • CHD

      Yeah, expect the Pentax lenses are hit and miss for quality, and this Hasselblad is much smaller if you care about the size.

      • sperdynamite

        I mentioned the size difference. Please tell me a specific instance where you have felt a Pentax lens lacked for quality? Remember, be specific.

        • CHD

          Read the review of Ming Thein on the 645Z, he gave plenty of examples.

          • sperdynamite

            Ming Thein is a trumped up pixel peeper I don’t need to read his reviews of lenses which I’ve used personally on jobs. The D-FA lenses are fantastic. Please show me a specific instance where you have been let down by a Pentax lens.

          • CHD

            Trumped up pixel peeper?? Ha, yeah why don’t you link us to your gallery because I’m pretty certain Ming is a much better photographer than you.
            I never bought the 645Z, but I value Ming Thein’s opinion as he is an excellent photographer and well respected.
            If you don’t like his opinion because he’s a ‘pixel peeper’ than perhaps you have lower standards, which is fine…but does not make his opinion wrong.

          • sperdynamite

            Yeah, you never bought the Z. So you’re just a dude on the internet typing away about a product you never used because you read some stuff somewhere, and that makes you an expert. Thank you for sharing. Go read better blogs.

          • CHD

            Yeah…I read a lot actually….and I read well done reviews of gear before I buy it. Still waiting for that link to your work there expert.

          • MMElliot

            So much anger and so humble.. good for you, pity for Thein. Maybe you can give him some photos lessons and teach him how to write..

          • sperdynamite

            I’m not angry, I’m just happy to say that the emperor has no clothes when it’s obvious.

          • MMElliot

            Best review on the 645Z, period.

        • CHD

          ‘The Pentax 645 system has quite a number of lenses available – either
          new or used off the usual second hand sources. However, not all of these
          lenses are equal performers, and for the most part, only the newer
          lenses – with built in motors and weather sealing – perform adequately
          wide open for digital, especially the 645Z.’

          https://blog.mingthein.com/2014/06/27/review-the-pentax-645z-part-i/

          • Brennan McKissick

            For the most part, when Hasselblad switched over to digital they were on an entirely new system and their lenses were upgraded to match. Pentax has retained the same mount and still sells brand new legacy lenses that were around from the film days and they are in the process of updating them for DMF. Compare apples to apples. Lets talk about how the V lenses of the same generation hold up on the same sensor.

          • CHD

            That is my point, the Hasselblad switch to digital brought along lenses to match. Pentax is slowly releasing newer lenses but it takes time.

          • sperdynamite

            Again, Ming Thein is not someone anyone should waste their time with, I have yet to see an interesting photograph on his blog. Just pixel peeping nonsense with that terrible watermark boarder. Also if you say 28-45, 35/3.5 HD, 55/2.8 and 90 are the only useable options, well even those few are a great set of options. If anyone even noticed that you were using an FA lenses instead of a D-FA lens it just means that you’re picture wasn’t very interesting to begin with.

          • Joe Rooney

            None of the Pentax lenses that are available new are leaf shutter lenses, and that does make a difference, particularly if Hasselblad uses the same shutter assembly as in the new lenses for the H6. Having 1/2000 sync speed is significant.

          • sperdynamite

            It’s significant for anyone who is trying to beat ambient light using powerful strobes in bright sun. How many users are there really who A. Want the X1D for strobe work instead of a H6D, and B. Must overpower the sun in bright daylight with strobes? Probably not very many. Also the Z can do 1/4000th of a sec HSS with Priolite strobes.

    • Les

      Pentax doesn’t have the lenses or service to back it up, unfortunately.

      Plus, the 645D and Z are clunkers. They are twice as big as they need to be, because they are based on film bodies. This camera isn’t designed around phantom film spools and motor drives.

      • sperdynamite

        I mentioned the size difference, no argument there. Just saying that somebody else has already and is still beating this camera on price. As for lenses, you’re simply wrong.

      • Brennan McKissick

        LOL the Pentax 645Z is a clunker? Have you ever used an H camera? It’s the same size and the 645Z is far more refined and usable than any H camera.

        • Les

          Not disagreeing with you (as a Leica S owner), however this new Hasselblad is completely different from the H cameras.

          • Brennan McKissick

            I know, I’m saying that the H was based on film bodies too so it’s just as big as the Pentax system.

          • raziel28

            I agree. H6D and 645Z are modernized 1999 cameras. I used to shoot with 645N with 220 film, those were the days! 🙂
            Regards

        • MMElliot

          Right on!

      • Zos Xavius

        That’s really funny because my MZ-S has film spools and a motor drive and yet is smaller than my K-3 which has no unused space internally. Have you seen a 645Z cut in half? there is very little empty space inside of it except for the area between the sensor and the circuit boards. Its possible they left that area intentionally large to fit an SR unit in along the way in future models. Either way its only a 5-10mm gap or so.

    • MMElliot

      Goes nowhere because before it starts running, someone else will have made this the way this Hasselblad should have been made.. with a real full size MF sensor (not a 3 year old crop sensor), with higher res and lower price.

      • sperdynamite

        I don’t mind the 44×33 chips. They just need faster lenses to make up for the crop. A 60/2 would be a pretty nice normal for this system.

    • Your later arguments in support of the Pentax, and which called out another user for not using the camera, break down on the same point:

      ‘…but you can still get this quality for cheaper in a fully matured system.’

      How do you know you can get _this quality_ from a system that isn’t even to market? That is, unless, by your logic, you have to touch and try the camera first to make any sort of pronouncement?

  • Adam Sanford

    No side views with the back attached, eh? Now why would they do that?
    😉

    • It does not have a detachable back. The sensor is built into the camera that you see in the photos.

      • Adam Sanford

        So that means all new lenses for that small form factor to work. Existing lenses… would have to use an adaptor, I guess?

        • A 45mm and 90mm will be introduced with the lens – it is a new mount with an approximate 20mm flange distance so other MF lenses, such as those with Hasselblad’s mount or Phase One’s mount should be adaptable.

    • MMElliot

      Because the camera maybe still doesn’t exist and they are hoping with enough people leaving 1000 deposits, maybe they can raise enough cash to actually finish the sides, haha:)

  • Originaru

    Those lenses are produced by who?
    Fuji?

    • MMElliot

      Vivitar maybe:)

    • Eddy Kamera

      Hasselblad???

      • Originaru

        Hasselblad has used zeiss and fujinons since forever?

    • Thylmuc

      My bets are on Fuji. Hasselblad never had manufacturing facilities for lenses. Why should they now? It is a bit sad that it is not Zeiss anymore, but Fuji is as competent. Have a look at TV camera lenses or PL mount lenses.
      Even Arri uses Fuji lenses in addition to Zeiss, for zoom lenses as well as a complete set of lenses for the Alexa 65 (officially rehoused “Hasselblad” lenses, but you know..)

      • Originaru

        Yes, thats why i wanted to know, there were some rumors about fuji and sony going to mf, maybe was related to that, if sony or fuji tryed to sell this camera with their brands they wouldnt be able to sell having that much profit, they would not appeal to the right niche, and for them to create each a new series of cameras and lenses, while still lacking on apsc and ff lenses, would be a problem for their consumer base, loosing credibility in the end.
        Hasselblad may even not making much money on it, the camera is basicaly produced by sony and their lenses by fuji. So i expect for each camera 1/3 is the real cost of the camera, 1/3 is profit for sony, and the other 1/3 is for hasseblad, and the same with lenses.

  • Adynaton

    This is precisely why Leica should have made the SL an MF camera.

    • agree 100%, the SL should have been medium format

      • El Aura

        Imagine the size of 24-90 mm equiv. MF zoom …

        Point being there is space for FF and MF mirrorless systems. Probably even in the $10’000 ‘kit’ (ie, body+lens) range. Leica also has a large range of ‘legacy’ FF lenses (R + M) plus there are many third-party FF ones. Hasselblad on the other hand has a lot of MF ‘legacy’ lenses.

    • Brennan McKissick

      This.

    • Gary Craggs

      Agreed. And with a body only $1500 more expensive and lenses half the price, the SL has only brand name in it’s favour. If these rumours are right…

      • Alphaios

        I really don’t see any major brand advantage over hasselblad to be honest… We’re not talking about canon or nikon here…

        • Gary Craggs

          I’d say Hasselblad’s brand image took a knock over the pimped-up Sonys, whereas Leica have designer boutiques and solid poseur value (as well as the pristine all-metal engineering over plastic bodies).

          • Alphaios

            Yeah well for the luxury market that maybe true, but for professional product photography and studio work leica is not nearly as established as Hasselblad is… I think this will really affect prosumers’ choice towards this Hasselblad… Obviously in the luxury market Hasselblad failed miserably with their polished sony cameras…

      • MdB

        Well the lenses are significantly faster, which closes a big gap in sensor performance,plus the camera itself is likely much faster.

        • Gary Craggs

          I wouldn’t call f3.5 to f2.5 significant. But $2500 v $6500 per lens might be. Anyway, art and passions are never about calculated value for money. Many people, me included, would be thrilled with either system.

  • LlocQ

    One problem though….X1D?!?! Is there a conspiracy in naming camera bodies?!?! enough with the 1’s and the D’s and the X’s..

    • silmasan

      D1X
      1DX
      X1D
      XD1
      DX1
      1XD

  • chrisgull

    Game changer? Or evolution of the mirrorless concept?

    Obviously it’s a lot smaller than a traditional MFD, with a massively reduced flange focal distance – and lenses designed to be more compact as well. So it’s portable and relatively affordable.

    Another thing – just like the Sony A7, the short flange allows for all sorts of adapters including tilt/shift. I think this is where it gets intriguing.

  • Ethan

    I hope these are leaf shutter lenses

    • Les

      I hope it also has a focal-plane shutter so you can adapt other lenses to it.

  • Jeffry De Meyer

    an other retarded narrow throat and shallow flange

    • Ethan

      Ok mr optics engineer.

      • Jeffry De Meyer

        Thanks for the title

    • Gotta agree, the short flange distance is going to make wide angle lenses difficult.

      • Les

        Not if they are designed for this sensor.
        Wide-angle issues arise if you try to adapt old film lenses, or if your sensor stack is so thick that the light hitting the image corners has to go through a lot more glass than the light hitting the image center (Sony).

        • Except that most old MF film lenses, whose flange distances are farther out and which are retrofocus, won’t have a problem.

  • CaMeRa QuEsT

    No Biogon SWC at launch? Fail!

  • CHD

    I look at this Hassy and I think…wow…50mp medium format in such a small form factor…..I REALLY want this. You have to think this is going to put pressure on other camera manufacturers, especially Leica. I have an M240 and I love it but when the new M is announced at Photokina it is going to have to be pretty spectacular or significantly cheaper than the $7000 they charged for the M240 for me to even consider one. For a little bit more I could have a 50MP medium format camera not much bigger than my M….

    • El Aura

      I’d say there will be a slight difference in lens size.

      • CHD

        Of course there will be, but lens size alone is not enough to differentiate a $7000 Leica from this Hassy…neither is the rangefinder ‘experience’.

        • El Aura

          I’d agree, price-wise, the Leica M has a very limited appeal.

    • Brennan McKissick

      different cameras for different purposes

      • CHD

        Says you….if I bought an X1D it would be used exactly how I use my M240.

        • Brennan McKissick

          To come close to comparing a Leica product to this you’d be cross shopping an SL or an S. Not an M. The M has traditionally been a reportage camera. It wasn’t meant for the same thing this Hasselblad is for. But that’s your issue, not the manufacturers.

          • CHD

            I agree that the SL would be a better comparison, but don’t kid yourself there will be plenty of M users who will take a serious look at the X1D. The M is a ‘reportage’ camera?? 90% of photographers shooting ‘reportage’ are using Canikon. The fellow Leica M users I know bought into the system for superior image quality in a small form factor.

          • Brennan McKissick

            I guess I’ve forgotten that a lot of people bought into the digital M system and used an EVF and not a rangefinder anyways.

          • CHD

            Well, depending on the lenses you use you have no choice but to use an external VF. The M only has framelines for lenses up to 24mm. I use an external finder for my 15mm and 21mm lenses.

          • EnPassant

            You never heard of the “Texas Leica”?

          • Brennan McKissick

            Well since I’ve owned those cameras then yes I have. And I didn’t say anything about MF in general, I was talking specifically about this camera.

    • Bo Dez

      Me too. Bye bye Leica (I am a long time user). They better pull a rabbit out of a hat at photokina or I’m gone.

    • Bo Dez

      Me too. Bye bye Leica (I am a long time user). They better pull a rabbit out of a hat at photokina or I’m gone. Hasselblad were listening to Leica users and have pulled the rug from under their feet

      • Gary Ong

        Seems like you do not value the use of the RF… Kinda strange coming from a long time user.

        • Bo Dez

          I do, but it’s not keeping me there. I was mainly speaking for S too. M rangefinder will remain desirable but they gotta pull their finger out in the resolution department, it’s becoming silly now.

  • raziel28

    This might be a good camera for wealthy amateurs. For regular photo enthusiast, it is too much expensive. There is nothing “revolutionary” about this new camera. Revolution will happen when Fujifilm and Sony announce medium format digital, without “premium” tax and reasonable price. As long as the main keywords for the new product are “soul”, “craftsmanship”, “beauty”, “made in…” etc. revolution will not happen in photography world…
    Regards

    • Bo Dez

      It is a digital medium format mirrorless that is $16K cheaper than it’s bigger brother. If you’ve ever used Medium Format digital you will understand why it is so incredible. It is totally revolutionary in every way and may even signal the death of 35mm camera as the standard format for at least a large chunk of the industry.

      • Ethan

        I am thinking of buying one and moving up from ff right this moment.

      • raziel28

        Well, there are other bigger cameras with same sensor, too. 645Z is cheaper than this.

        “It is totally revolutionary in every way”
        For an example?

        • El Aura

          Compact MF?

        • waterengineer

          Who said it was going to be “revolutionary” besides you? Hasselblad said “game changer.”

        • CHD

          The size for one….it’s MUCH smaller than a 645Z.

          • MMElliot

            Put the lens on it and it will change your mind.

          • Brennan McKissick

            Doubtful. Weight alone it will be a solid bit less than the Pentax. Dimensions in general it will be too if you look at the Pentax 45/2.8 which hasn’t been updated and the 90SR. By the time you compare everything the same the Hasselblad is going to be a good bit smaller and in some situations that matters quite a bit. Now when you start adapting stuff is where the flange distance will come into play and it’ll start getting bloated. This is all coming from a 645Z fan.

      • MMElliot

        “It is totally revolutionary in every way and may even signal the death of 35mm camera as the standard format for at least a large chunk of the industry”.. you are funny, that’s all I can say. Sentence of the year for me!

    • Zos Xavius

      Seriously? Its 8k. That’s downright cheap for hassy. The A7R is 3500. Why would Sony make a medium format cheaper than this hasselblad? They wont.

      • raziel28

        645Z is 7k. I don’t care about brand name, “premium” and other pr propaganda.
        Regards

        • MMElliot

          The 645Z (which I own) is of course not mirrorless, but in my opinion, overall a much better camera that this in all aspects of innovation when it came out, and by far, the best camera I’ve ever owned at the price point. And mind you, it’s 7K because there is no competition.. if there was, the 645Z could easily be a couple grand cheaper. Now, FOR SURE, the new Hasselblad is no competition for the Pentax. Their price point, intact. I don’t care about brand names, I care about the gear and the quality I get from it. 2 years after the 645Z and several thousands more, this thing innovates ZERO in terms of picture quality.. in fact, I bet worse because the 50c Hasselblad back has the same sensor as the 645Z and Pentax managed to squeeze higher Dynamic Range and sensitivity. Things are what they are.

          • Your camera is in your opinion better than a camera you’ve never touched and which isn’t to market?

            Bravo.

          • Zos Xavius

            It has a beautiful and massive OVF. That alone makes it better automatically. 🙂

        • Zos Xavius

          And that’s my point. This is close enough to be competitive since for starters the hasselblad lenses are a bit cheaper than what pentax wants too. Regardless the cost of the body is just one part of the equation and the cost is certainly close enough for the Hasselblad to be a consideration now. This is the cheapeast Hassy MF camera ever introduced I believe. Kudos to them for making the MF market more competitive.

      • MMElliot

        It’s not 8K. It’s 8995 dollars (sounds better 8999 doesn’t it.. ohhh those 4 dollars sure get some people to forget the other 995).. So it’s 9K. And that’s if you just wanna look at the camera and not take any photos, because if you actually want to take photos, you need at least one lens, the cheapest of which is another 2295 bucks. So your imaginative “8K” cheap hassy deal, is in fact, bare minimum well above 11 grand just to take your first shot! Now, to me between 8K and above 11K, there is a “small” gap.. try do your math before so much excitement..

        • Spy Black

          I’m not so sure Sony would get involved in MF, but I think Pentax will respond. Ultimately I think Hassleblad is just getting back at Phase One between this and the $25000 DSLR. Hassleblad needs to make a Capture One-style processor, or work closely with Adobe to get in-depth support for their cameras. Having great large files is useless without an effective RAW processor.

          • a-traveler

            Hasselblad’s Phocus software has been available for sometime.

            “Phocus for Mac and Windows users is available for free download, with unlimited installations and distribution. On the Mac platform, Phocus offers support for RAW files from around 200 other digital camera RAW formats.” http://www.hasselblad.com/software/phocus I have it installed on my iMac.

          • Spy Black

            Does it have the degree of control you can get in LR or CO?

          • a-traveler

            Phocus is a lot like Capture One. I’ve never used LR so I have no idea.

            If you have a Mac it will work with https://support.apple.com/en-us/HT201071 It’s a FREE download—try it and see.

          • Spy Black

            I don’t have Hassleblad gear, I was just curious if you have the degree of control that you can get in LR or CO.

          • No, it does not. But it’s great for tethered capture, and it processes a load of files easily. But nowhere near the same amount of control as [Capture One].

        • a-traveler

          Priced a Leica camera plus lens recently?? A Leica M-P (type 240) is $7000 plus another $7000 for a 24mm lens, makes the Hasselblad seem like a bargain.

        • Zos Xavius

          Who said I was excited? (im not really) Who said that lens costs aren’t part of the equation? We all know that already. Every new system you buy into requires lenses. I think that would go without saying. The hassy lenses are fairly inexpensive for MF too putting them ahead slightly on cost. Furthermore why would Sony or Fuji release a body at a much cheaper price? How much cheaper can they go before they start pushing on full frame territory and competing with their own products? Especially sony. The 645D was selling for less than $4000 recently. Well into FF territory. This isn’t the camera I would buy for that price, but Hasselblad is definitely being aggressive on pricing here.

    • a-traveler

      Regular photo enthusiasts are a dying breed. That’s why DSLR sales are dropping.

      BTW Leica (a premium brand) is not losing sales—does this tell you something.

  • waterengineer

    Just imagine if “H” chose to make a couple of real T&S lenses, then the landscape and architectural markets would be very very happy.

    • Yes…….

    • a-traveler

      Don’t forget product/still life photographers.

  • Duncan Dimanche

    sigh… revolutionary in the sens that it’s the only (probably wrong) digital medium format that doesn’t have a changeable sensor…. great !

    and yes i’m sad hahah

    • Les

      Medium-format digital with non-changeable sensors:
      Mamiya ZD
      Pentax 645D and 645Z
      Leica S2, S-006 and S-007
      Hasselblad H3D, H4D, H5D. They have removable backs, but the backs were married to a specific camera.

      I’m sure I missed a few.

  • Christopher J. May

    So where exactly are the bits in the teaser images from on the camera? They don’t seem to match, IMHO.

    • a-traveler

      Look next to the grip, up at the top. The original teaser photo was an extreme close-up of that area.

      • Christopher J. May

        Ok, I see that one. Still not seeing the knob though.

        • chrisgull

          Knob might be recessed in the photo above, just behind the shutter release button, press it to extend it up. Just a guess.

  • price for the camera is now competing with pentax but the lenses are $$$ any third party for this hassel us with our money? =)

  • nwcs

    It just hit me. This thing looks a lot like the Fuji GA645zi (and related) MF film P&S cameras.

    • nwcs

      Very similar.

      • Les

        Or an Alpa FPS.

        • I imagine it will steal some of the FPS’s glory, which is probably what you are pointing to, but it looks no more like the FPS than it does the camera above.

    • Bo Dez

      Sorta. To me it’s a modern take on the leather and chrome 900swc. apart from the grip the lines are very very similar.

      • nwcs

        I’m sure it is similar to several models out there but this particular look just struck me as being very similar.

  • WillWeaverRVA

    The body strongly resembles the Pentax K-01 with a medium format sensor and mount…

  • Bo Dez

    Pop the dial up to switch from focal plane to leaf shutter!

  • Ethan

    Looks like medium format manual focus lenses are about to jump in price, better buy them now!

  • REMEMBER that first sony floppy disk camera? thats what it looks like.

  • Jeff G. Rottman

    Those are the same focal lengths of the older Hasselblad Xpan/ Fuji TX-1 camera lenses. hmmm…

    • And the same focal lengths typical for a LOT of medium format cameras.

      If that logic stood in for evidence, every company that marketed 35mm lenses would have them designed and built by the same OEM. Silly.

  • Another “stellar” effort.

    I would like to see raw files and see what kind of detail I can massage out of them. Honestly, I would like a sensor in 175 mpix range, 100 mpix without bayer interpolation.

    P.S. 10k+ camera is no longer in the cards for me, but good luck to those with money burning holes in their wallets.

  • Andrew Molitor

    If that’s the 44×33 sensor everyone thinks it is, this thing is absurdly tiny.

    • While the dimensions are a bit different, in overall size it isn’t that different from the a7 series.

      • Andrew Molitor

        If the sensor is 44×33 consider the size of the touchscreen on the back. 60mm by 45mm or so? So each icon gets a 15mm square, roughly. I guess that’s about right?

  • bjrichus

    So did they employ any the now out of work Pentax K-01 design team? Kind of looks a little like it in places to me… :-O

  • Neopulse

    Just realized something guys….

    This could be a REBADGED Sony A9

    • I doubt that.

    • Originaru

      There is some strong evidence.

  • Mike

    Bravo Hasselblad! Absofreakalutley hit a grand slam with this.

  • Gary Craggs

    Where is the knurled dial as seen on the second teaser image? I wonder how legit these images are…

    • Gary Ong

      I imagine that there might be two different cameras

  • saywhatuwill

    Looks good. I hope it helps drop the price of the CFV-50c to under $8k from its current “sale” of $10k.

  • Not that I have the money for it but I kinda wish the sensor was the same size as a film 6×6 or 6×7.

    Still, it’s pretty cool. If I ever hit the lottery it will be on the top of my list.

  • Alphaios

    Is hoping for sensor shift too much??

  • Jesse

    an adapter for hasselblad v system would be awesome.

  • Originaru

    4 by 3 on portrait orientation probably the sensor is supposedly 44×33.

  • Mike

    Admin; “Its hot shoe is compatible with Nikon Speedlights and the camera can sync with flashes at its maximum shutter speed: 1/2000 sec.”

  • photomanayu

    Finally it’s here. A working production demo camera. At Broadway Camera in Richmod, BC. https://uploads.disquscdn.com/images/5fd10580a3c58005d54150492c8f758f13b2285fba9398aab584e9c93fc285ca.jpg

  • Back to top