ALPA at Photokina 2016

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For the 2016 Photokina show, the Swiss camera manufacturer ALPA announced a new ALPA Anniversary Edition Set commemorating 70 years of ALPA as a brand and 20 years of ALPA 12 medium format system (more pictures after the break).

The second news is that ALPA and Hasselblad "formed a collaboration allowing an unprecedented exchange of expertise and technical information". The company hints that there could be more new products: "ALPA will inform continuously on further new products shown at Photokina 2016".

Here are the full press releases for additional information:

ALPA Anniversary Edition camera set 3 ALPA Anniversary Edition camera set 4 ALPA Anniversary Edition camera set 5

ALPA launches the ALPA Anniversary Edition Set commemorating 70 years of ALPA as brand and 20 years ALPA 12 Medium Format System

Zurich/Switzerland, August 25, 2016 - Presented for the first time in the dark days of the early 1940’s by Pignons SA, the registration of the ALPA brand took finally place on 19th February 1946. Originating from the Swiss watchmaking industry they produced legendary 35mm cameras made in Switzerland. After some turbulences in the 1990's Ursula Capaul and Thomas Weber bought the ALPA brand on 29th February 1996 and revived and repositioned it as modular medium format platform. ALPA of Switzerland and the ALPA 12 medium format system were born.Therefore ALPA of Switzerland celebrates today and in 2016 both its 20th anniversary in medium format with the ALPA 12 platform and its 70th birthday as a camera brand.

In order to commemorate this anniversary, ALPA launches a special edition of its very first medium format model - the ALPA 12 SWA. Paying tribute and bridging the last 70 years the ALPA Anniversary Edition is dedicated to analog photography with its 6x9 roll film back and a special edition of the Rodenstock/ALPA HR Alpagon 5.6/70 mm lens which suits perfectly also the most recent digital backs up to 100 MP today. Nevertheless, due to its high modularity the ALPA 12 cameras can be used both analog and digital (third party digital back not part of the delivery).

The ALPA Anniversary Edition Set is strictly limited to 20 units representing 20 years of ALPA 12 Medium Format System. It gets delivered with all special edition ALPA 12 SWA body, Rodenstock/ALPA HR Alpagon 5.6/70 mm with additive manufactured lens hood, ALPA/Linhof 6x9 roll film back, ALPA viewfinder and various unique accessories like light meter with also additive manufactured holder, ground glass and high-end dark cloth in a special edition case and Fujilfilm Acros 100 roll film - ready to use.

Each buyer will be provided with a personal ALPA Anniversary Edition Set certificate. It is available from today at a professional price of CHF 19,960 (ex works Switzerland).

The Anniversary Edition Set will be shown at the ALPA stand B21 in hall 2.1 during Photokina 2016 taking place from 20 - 25 September in Cologne.

ALPA will inform continuously on further new products shown at Photokina 2016 in Cologne.

About ALPA Capaul & Weber Ltd.

ALPA is a leading Swiss designer and provider of high-end medium format photographic tools. ALPA cameras are manufactured by lovers of craftsmanship for a small group of connoisseurs. Cameras of this caliber can be compared to precious musical instruments.


Hasselblad and ALPA Sharing Expertise

Zurich/Switzerland, August 31, 2016 - Swedish camera maker Hasselblad and Swiss camera maker ALPA have formed a collaboration allowing an unprecedented exchange of expertise and technical information. With a shared philosophy of superior design and precision engineering the partnership grants ALPA access to Hasselblad’s technical documentation regarding their cameras and lenses. It allows ALPA to adapt its technical cameras to achieve optimal system compatibility and integration.

The partnership enables optimized integration of all ALPA technical cameras with both

- Hasselblad HC/HCD lenses as well as
- Hasselblad H System and CFV type digital backs

in their existing and future products. For more info about Hasselblad cameras and lenses, please visit

ALPA is maintaining and developing partnerships and cooperation with several partners in the photographic industry sharing the same spirit for serving the high-end photographic community.

ALPA will inform continuously on further new products shown at Photokina 2016 in Cologne on its stand B021 in hall 2.1. Photokina 2016 is taking place from 20 - 25 September in Cologne.

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  • Les

    Does this mean that there will be future CFV backs? many people were worried that the current CFV50c (using the Sony CMOS 50mp sensor) would be the last of the line.

    • saywhatuwill

      That’s what it sounds like. If a future CFV has the 100MP with touch screen, 4k video, wifi, yada-yada-yada and is at the $10k price point (or just a price point, lol), then I think they have a winner. I’m dying to get the 50c but that crop factor is pretty big. The 100MP sensor (or even the 80 MP) is closer to 6×4.5 which would mean we’d just lose the top part or side of the square format.

      • sperdynamite

        The best way to shoot V glass on the 50mp Sony sensor is on the 645z. A simple adapter gets you the ability to comfortably shoot a vertical (!!!), a WL solution (flip screen), and perhaps most importantly focus confirmation. If Hasselblad wants to keep making CFV backs they should make one with great live view and a flip screen, plus some kind of focus peaking. Or better yet, re-introduce a modern body/back solution for V lenses and digital backs. I’ve used the CVF stuff as it is and I have to say the charm wears off after you miss focus a few dozen times. Even the best acumat still leaves it a challenge for everything that sensor resolves. With the Pentax body even the crop factor isn’t so annoying because you don’t even have to mask the finder. Plus the 60/3.5 Distagon is a KILLER normal for that format.

        • saywhatuwill

          Interesting. Didn’t think of buying the 645z and an adapter. I just thought 645z and then their lenses. Unfortunately I lose the ability to shoot with my Hasselblad cameras that I’m so used to using (snob factor here). But those other features you mentioned, especially the focus confirmation sure does sound good. To top it off that adapter is only $50 at B&H. Man, why you do that to me? You give me viable alternatives.

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