Photokina 2016: Hasselblad X1D medium format mirrorless camera

Some additional Hasselblad X1D medium format mirrorless camera coverage from Photokina. First, a recap from Photographyblog and Ephotozine interviews with Hasselblad:

  • X1D has just started shipping
  • Hasselblad sold more X1D cameras in 10 days, than they expected to sell in a year.
  • Hasselblad has a roadmap of 5 additional XCD lenses for the X1D (already in development by Nitto)
  • The new Hasselblad XCD 30mm lens will cost 3,300 Euros ($3,995 in the US)

Hasselblad X1D camera unboxing, hands-on and interview videos:

Picture credit: Photokina

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  • Tadao_Isogai

    Will be very interested to see the first user photographs. In the long-run here, the competition between Hasselblad and Fuji should benefit users. Exciting times.

  • br0xibear

    From a design pov I think it’s stunning, beautiful blend of Hasselblad history and modern aesthetics. From everything I’ve seen and read, it apparently feels really nice in the hand too…if it performs well Hasselblad have got a real winner.
    It’s good to see Hasselblad back designing products like this, instead of those hideous “pimped” Sony bodies.
    Star of Photokina 2016 as far as I’m concerned

    • Neopulse

      I have to agree with you big time.

      • stephan de laat

        I had a quick go at the Hassy at photokina. The design is very nice. The menu’s are well designed and very (touch) user friendly. But there is a big but! The firmware is very buggy. Switching from LCD to viewfinder was very slow and sometimes it would just hang. Don’t get me wrong, it’s a beautiful camera that i’d love to own day. But the firmware is too 1.0. I would not go near to this camera before a firmware update. I would feel really ripped of to pay 10.000 euro’s for a buggy camera.

        • Neopulse

          Chances are it will get a firmware update soon. EVF lag updates are common. Fuji did that a couple of times for their X-Pro 1. But it’s not impossible. But although this camera is great in other senses. But at that price I could own some nice, but used MF gear. CCD attracts me more rather than CMOS medium format sensors at the moment. And luckily tend to be cheaper.

          • stephan de laat

            The representative did confirm an update is due.

            I think i was too nice stating the firmware is 1.0…..beta would be a better description.

          • Neopulse

            Yeah no doubt. It will receive plenty of updates and attention now that Fuji jumped into the fray.

  • Camaman

    Really wanting to see raws from this sensor and smaller sensors compared. And put up for downliad

  • ZMWT

    After Leica Q, Hassy X1D is the most exciting new camera issued in the last two years. Customers will reward smart, good, bold new steps.

  • Thylmuc

    Had a chance to hold it at Photokina.

    Really a small camera, and in particular much thinner than the announced Fuji GFX50s. Via an adapter available at an absolutely non-Hasselblad price (290 Euro+VAT), H-system lenses can be used. I did not ask if the V-system to H-system adapter will also work.

    Alpa is having a cooperation with Hasselblad, so we might actually see the X1D as a relatively cheap “digital back” to Alpa cameras.
    There are, however, some aspects I did not really like:
    -EVF has noticable delay (rep told me they try to improve via firmware)
    -The protruding frame around the EVF interferred a bit with my glasses
    -leaf shutter lenses are a mixed back. I absolutely expect lots of adapters, including tilt-shift adapters, for the Fuji (Contax 645, P6, Mamiya 645). This will not be possible with the X1D. Otoh, you get flash sync to 1/2000 s.
    -Touch screen, well, doesn’t seem to work too well, and imho opinion, is not favorable for cameras. The Fuji has one as well, sigh
    -Pending on personal preferences, either you like, or don’t, the absence of aperture ring and dedicated, labeled time dial.

  • David V. Kutaliya

    Today I spoke in Moscow with experts who are closely associated with Hasselblad and Fujifilm sales and they said that there are too many problems with X1D.
    I asked them to comment, that “Hasselblad sold more X1D cameras in 10 days, than they expected to sell in a year”. They smiled and said:”The order does not means to sell.”
    Experts also explained what exactly are the problems of this camera, including the unauthorized disabling of X1D. In other words, crude and not ready for sale.
    They gave a very high score for new Fujifilm GFX mirrorless medium format camera.

    • That about the pre-orders is true, plus at that point when the pre -orders were going on, Fuji did not have their camera announced yet. I agree that Fuji is really doing an excellent job with their products.

    • stephan de laat

      Yep the X1D is buggy. Please see my comment above.

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