Interview: Sigma CEO suggests potential video shooting cameras in the future

A new interview with Sigma's CEO Mr. Kazuto Yamaki was published online. It seems that Sigma is interested in producing a mirrorless camera that can shoot video in the future (at the 7:40 mark):

Sigma's current line of cameras cannot shoot video as a result of the high data volume the Foveon sensor is producing and has to be processed.

A few months ago Sigma announced a new line of cinema lenses.

Here is a rundown of the questions asked in the interview:

00:17 – How was it to grow-up in a house with an enthusiastic father? (Mr. Michihiro Yamaki established the company in 1961 and passed away in 2012, at the age of 78).
01:29 – Can you please share with our audience your daily routine?
03:14 – How do you prioritise which mount and lenses to make?
04:01 – How easy was the decision to start making the Art line of high-quality lenses?
05:27 – In the past, Sigma lenses were considered affordable. Then you decided to hit the upper end of the market. What was the reason?
06:53 – In such a crowded market, Sigma is producing a high-quality stills camera that does not offer any video functionality. Why is that?
07:51 – Are you able to keep good sales is a declining market?
09:07 – Why did you decide to produce cine lenses?
09:57 – Where did people go? Why aren’t they buying lenses anymore?
10:26 – What would be your dream zoom lens?

Via Cinema 5D

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  • Eno

    It was a pleasure hearing from Mr. Kazuto Yamaki, I wish him and his company Sigma all the best!

  • CHD

    So now instead of just making still cameras nobody buys they can also make video cameras nobody will buy….

    • Zos Xavius

      Just like they made lenses that nobody bought right?

      • CHD

        No….lot’s of people buy Sigma lenses but a small, insignificant number of people buy Sigma cameras. Remember the SD1…what was that at launch…some laughable $8k??? Then there’s the odd, quirky Quattro cameras. Admittedly the image quality from them can be stellar but in every other sense they’re terrible cameras….and they sell very few of them.

        • Zos Xavius

          You are missing my point. Not all that long ago Sigma lenses were derided by professionals as consumer junk and rightfully so. They had terrible quality control. Sigma changed public perception with the art line and by fixing their quality control problems. There are professionals buying and preferring sigma over first party options now. That’s significant. I think any company has a chance if they put out a product people actually want. Mirrorless is a good gateway drug because the cost of entry is fairly low and you can utilize your existing lenses without having to buy a whole new system in the transition.

          • CHD

            It’s one thing to make niche products and be profitable (Leica) but it’s another to make niche products and just throw money away. I obviously haven’t seen the financials but I would bet Sigma makes all their money on the lenses and the camera division is a complete loss.

            Who knows, maybe Sigma will come up with a video camera someone will actually like…but they’ve shown already they’re unable to produce a stills camera of mass appeal so why would this be any different? As for their lenses…I’m well aware how good they are, but as you pointed out that wasn’t always the case.

          • Spy Black

            As long as Sigma has no delusions and uses a different sensor, the rest is a matter of how deep they want to go down the rabbit hole. The Art series shows they can go quite deep down that hole, so they have the potential to make a video camera that may embarrass any number of manufacturers (cough:Canon-Panasonic-BlackMagic:cough).

          • Sakaphoto Graphics

            The ease of use of their cameras and the files they create seems to be frustrating to those who have tried them.

            I can’t imagine how many generations they might need to get something that anyone might want to use.

          • Jeffry De Meyer

            If you keep in mind the lower volume of a product, its intended market and the price it can bare and adjust your product to fit in to it there is no reason something like sigmas camera line has to be a loss leader.

            plenty companies operate like this.

          • CHD

            Everything you’ve just described Sigma has failed to do in the past…maybe this time will be different:) Let me repeat…$8k SD1.

          • Jeffry De Meyer

            The sensor manufacturer was at fault for that one.
            (they went broke…) now they are using an other one

  • Dear Sigma,

    Awesome lenses, crappy cameras, you know you can do better. c’mon!!!

    • tornwald

      It’s the other way around, awesome camera’s but crappy lenses!

  • HD10

    Sigma’s focus on Art lenses have paid good dividends in terms of sales and better market acceptance. But Art lenses have been big and heavy, with the recent Art 85mm f1.4 being quite a monster-sized and weight lens.

    At a time when small and light have been one of the market movers, I think it would do well for Sigma to consider making small and light but high performance f2.0 and f2.8 prime lens for FF and APS-C cameras. CaNikon in particular have been remiss in the APS-C WA and UWA prime lens lineup.

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