What is next for Fuji?

In the past 12 months (starting from January 2016) Fujifilm updated almost all of their camera lines (X100F, X-T20, X-A10, X-A3. X-T2. X70, X-Pro2, X-E2S, XP120) and announced a new medium format camera. Fuji recently updated their X-mount lens roadmap with two new lenses for 2018. So what is coming next?

There are some rumors online that a new X80 camera will be announced to replace the current X70 model that was introduced last year (pictured above).

Another possibility for a potential refresh is a new Fuji X-E3 camera (the last X-E2S version pictured above was just a minor upgrade). The Fuji X70, X-E2S and X-A10 cameras are the only models that still have the old 16MP sensor - another reason why we may see them replaced next.


I actually laughed when a reader sent me an email about Fuji working on a $5,000 APS-C camera... even Leica will not dare to sell a $5,000 APS-C camera. I am sure those plans will get "canceled" very soon just like many other fake stories... unless Fuji is woking on a video camera as recently suggested by FujiAdict:

Maybe the Fujifilm X-T2 will see internal Log by the time this lens is available in X-mount and some updated video features. If it does I might pick one up. We could also see a FS style camera from Fujifilm in the future since they are getting serious about video.

For a detailed and serious Fuji GFX coverage, follow FujiAddict and the Fujifilm GFX Owners group on Facebook.

Picture credit: FujiAddict

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  • doge

    an aps-c camera with a bayer sensor would be nice.

    • nwcs

      Fuji X-A3. There you go.

      • doge

        Good to know.

      • LeFred

        It lacks an EVF and analog style dials…

        • nwcs

          Yes. It’s not the X-T but it’s a Fuji with a Bayer sensor. While the analog style controls are nice they are only one way to do things.

  • SteveHood

    Sound like Fuji is going full in on video. A video camera for their cine line of lenses makes sense

  • sickheadache

    Fuji GFX 100 S is coming out Dec or Jan 2018…with 100MP.

    • I think it will be a while before we see a new GFX.

      • sickheadache

        Peter…didn’t the President of Fuji sort of Hint…that they will be using that 100mp Medium Format Sensor By Sony? This 50mp GFX is going to sell like hotcakes…

        • I still think it will be a few years before we see a 100MP GFX.

        • Ethan

          100mp sensor is significantly bigger. Unless their lenses were designed to cover it, not possible.

          • El Aura

            What is meant is a 100 MP sensor with the physical dimensions of the current 50 MP sensor. Both Fuji and Hasselblad have said that their lenses (for their new MF mirrorless cameras) are designed to ‘resolve’ 100 MP.

            The pixel pitch of such a 100 MP 33 x 44 mm sensor would be 3.75 μm, only slightly smaller than pixel pitch of the 24 MP APS-C sensors (3.92 μm).

  • Ralph Aichinger

    When is a new XPro (optical VF) due?

    • nwcs

      The current one is only a year old. Not anytime soon. Best guess? 2-3 years from now given the market.

    • It will be a while – they just announced a new version last year. Maybe in 3-4 years at least. It took them 5 years to refresh the X-Pro1.

  • Ronald Noerachmad

    Flash flash flash n more flash please, as specially other flash brand support pleaseee… So it can be used HSS n TTL flawlessly…. Please stop making other x series cameras for a while….

  • BdV

    If they need to cancel that 5000$ apsc camera, then it wasn’t really a fake story after all.

    • peevee

      “canceled” is not the same as canceled. 😉

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