Imaging-Resource published a new interview with Kenji Tanaka from Sony - here is the recap from SonyAddict:
- The bloggers said there was a perception Sony was focused on full frame cameras and Sony executives responded“APS-C is an important category for us. We’ll never quit APS-C!”
- Not everyone needs full frame. Some Pro users like APS-C for getting extra reach without losing quality, as a second body, or to keep the size down even though Sony full frame is small already.
- “Please look at our vision, not where our profits come from.” When looking forward, because Sony is willing to invest to advance the industry.
- Sony has to grow by growing the camera market
- They plan to do this by making it possible to capture pictures that were impossible to capture before.
- Sony is all about the long view
- “*In terms of being a true leader in the market, we were shown market data indicating that Sony now is in fact solidly in the #2 spot for interchangeable-lens camera sales both globally and in several major markets, including the US — and not just for a single month, here or there”
- “I’m comfortable saying that Sony is now the #2 company in the interchangeable-lens camera business, based on the overall dollar (or Yen?) value of their sales.” This is world wide…
A recent article on Yahoo Japan just reported that Nikon is still at the #2 spot worldwide.
Update from IR: The note above originally claimed Sony was #2 in overall ILC sales, when in fact they are only planning to claim they are #2 in full-frame cameras YTD. Sony clarified the statement on their position in the market and the article has been updated as such.
Source: Imaging-Resource, via SonyAddict
