Sony self-claims world wide #2 spot for interchangeable-lens camera sales, still committed to APS-C

Imaging-Resource published a new interview with Kenji Tanaka from Sony - here is the recap from SonyAddict:

  • The bloggers said there was a perception Sony was focused on full frame cameras and Sony executives responded“APS-C is an important category for us. We’ll never quit APS-C!”
  • Not everyone needs full frame. Some Pro users like APS-C for getting extra reach without losing quality, as a second body, or to keep the size down even though Sony full frame is small already.
  • “Please look at our vision, not where our profits come from.” When looking forward, because Sony is willing to invest to advance the industry.
  • Sony has to grow by growing the camera market
  • They plan to do this by making it possible to capture pictures that were impossible to capture before.
  • Sony is all about the long view
  • “*In terms of being a true leader in the market, we were shown market data indicating that Sony now is in fact solidly in the #2 spot for interchangeable-lens camera sales both globally and in several major markets, including the US — and not just for a single month, here or there”
  • “I’m comfortable saying that Sony is now the #2 company in the interchangeable-lens camera business, based on the overall dollar (or Yen?) value of their sales.” This is world wide…

A recent article on Yahoo Japan just reported that Nikon is still at the #2 spot worldwide.

Update from IRThe note above originally claimed Sony was #2 in overall ILC sales, when in fact they are only planning to claim they are #2 in full-frame cameras YTD. Sony clarified the statement on their position in the market and the article has been updated as such.

Source: Imaging-Resource, via SonyAddict

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