The “unprecedented” Yashica digiFilm camera is close to raising 1 million dollars on Kickstarter


The “unprecedented” Yashica digiFilm camera is already close to raising 1 million dollars on Kickstarter just two days after it was started and with another 38 days to go (backed by almost 5,000 people so far). This will make the Yashica Kickstarter one of the best crowd-funded photo gear campaign ever. I will just put this here to sink... maybe some manufacturers will get the idea... (*cough* digital Nikon SP *cough*).


Update - the lens of the Yashica digiFilm camera could be upgraded to f/2:

"After working hard with our team for over 30 hours, we found a solution to upgrade the aperture from f2.8 to f2.0. This is a milestone of the upgrade since we need to fix several difficulties of the exposure. With the upgrade of the aperture, we stay at the "aperture priority shooting mode" from electro 35. The shutter speed will be calculated by the Y35 automatically. But be calm, we will add a 5-step exposure control from -2 / -1 / 0 / +1 / +2 and a 1 second exposure mode for you to create your stylish and unique photography. Your contribution is really important in this milestone."

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  • ZoetMB

    There is an advantage to this type of selling – the manufacturer knows in advance the minimum number of orders they’re going to receive so there’s minimal risk.

    • Mistral75

      In addition and contrary to most retailers, Kickstarter applies a ‘no returns, no refunds’ policy. Every pledge (= sale) is final.

      • exactly, that’s what I thought – so they can kill that project in 6 months and the only thing they have to say is “we are sorry”

        • Mistral75

          May be not kill the project but rather deliver some junk that will correspond to their description but will be very different from what the backers had thought they would get.

  • Guido

    What a nonsense camera. It has the smallest available image sensor on the market (1/3.2) which means really bad image quality. And it’s the digital camera with the worst user interface ever. Just a fun product. You will take 10 photos with every “digiFilm” and then you will forget the camera. You will take better photos with your smartphone, which has software-settings for effects instead of changeable hardware setting per “digiFilm” for effects.

    • Les

      The colour version may have “bad” image quality, but the B&W version is interesting.
      I put “bad” in quotes because it will probably be more than sufficient for any usage other than wall-sized prints, and certainly way better than most film-based “Instamatic” cameras used to provide.

      • Thom Hogan

        I don’t think you quite get it. The “color” and “B&W” and “high ISO” packs are nothing more than a switch (and perhaps the software involved with the switch, though that’s unclear, and has performance implications if true). You could put a four way switch on the camera and get the same thing.

        There’s nothing here other than trying to market hip and different. What you have is a smartphone level of camera with less than smartphone capabilities.

        • Les

          Ah, I misunderstood what the “DigiFilm” does (or does not does, in this case). It reminds me of an old Maxxum model that had optional cards to enable different program modes (sports, macro, landscape, etc).

          I stand by my assertion that the image quality will be sufficient. Nobody expects this to compete with the D850.

  • BP2012

    What a fake hipster camera.

  • This whole thing is so laughable.

    We need Bellamy Hunt (Japan Camera Hunter) to get a team assembled and hit crowdfunding territory with a modern day compact film shooter with a legendary Contax T2 vibe. Everyone else only brings us junk that nobody is waiting for (although… apparently I’m in the wrong there, guess I’m not a hipster, so I fail to see the importance), or stuff that’s hugely overpriced (like certain vintage lenses, of which I would rather buy the vintage original for less money). But in a world where compact film cameras are highly sought after, but good condition ones getting rarer and rarer, prices are shooting up around the $1000 mark! I’d say for half or less than that we should be able to have a brand new one? Wish Fujifilm would bring back the Klasse series again and give it a 2018 touch. I believe they were the last succesful ones and they did it with such style.

  • well, all can argue, but sure thing this is a now 1 million dollar project.

  • Zos Xavius

    Sad

  • Mistral75

    24 hours after launch: some 3,830 backers having pledged almost HK$ 5 million (US$ 636,500).

    48 hours after launch: 4,777 backers having pledged a bit more than HK$ 6.25 million (US$ 801,500).

    Such an amount corresponds to the 15th highest amount ever pledged for crowd-funded photographic gear and the 3rd highest pledged in 2017.

    • And they have another 38 days…

  • Mistral75

    1st Stretch Goal at 9M (HK$ I presume)

    After working hard with our team for over 30 hours, we found a solution to upgrade the aperture from f2.8 to f2.0. This is a milestone of the upgrade since we need to fix several difficulties of the exposure. With the upgrade of the aperture, we stay at the “aperture priority shooting mode’ from electro 35. The shutter speed will be calculated by the y35 automatically. But be calm, we will add a 5-step exposure control from -2 / -1 / 0 / +1 / +2 and a 1 second exposure mode for you to create your stylish and unique photography.

    https://uploads.disquscdn.com/images/8d23ebdf9f54a5c4b54efadb27a042b62062dec81e7e2e1f34a8331c04358fc5.jpg

    • Why did they had to mention that they worked for 20 hours on that? It doesn’t seem like a lot…

      • Mistral75

        30 hours (not 20) is approximately the duration between the first precise, converging requests from several backers and their answer.

      • Duncan Dimanche

        hahaha this must be a bad joke !

  • Dean

    “Fools and their money” as the saying goes.

  • CaMeRa QuEsT

    That’s a lot of APS magazine lovers still left out there!

  • Mistral75

    The additional explanations recently provided in the Comments section of the Kickstarter page are totally confused and confusing.

    An hour ago:

    According to your consideration, we can clarify we have a working prototype but now is in engineer team to study for all possibilities of several upgrade including lens, aperture, sensors, metal body, lens cap, filter mount….etc. The Final Prototype in December means another working prototype which apply all upgrade from the stretch goal.

    At this moment, our working prototype is base on the specification we shown in the campaign page. So if we can achieve the stretch goal, we require another working prototype before mass production.

    We understand your concern and sorry for our confusing information. Of course our team is still working hard every minute to enhance Y35.

    Forty minutes ago:

    For the stretch goal of upgrading to F2.0. Automatic shutter will be applied and the shutter speed will be a wider range than F2.8. From 1/30 to 1/2000 (we are working on 1/4000) and a 5-step EV control.

    Some backers over there are beginning to get sour…

    (if somebody understands what “Automatic shutter will be applied and the shutter speed will be a wider range than F2.8.” means, please feel free to explain…)

    • oops, so they can come up and say sorry and they don’t have to return the cash because they could have spent it all on r&d…. I know there were a few major Kickstarter campaigns that failed to deliver and as far as I know the cash was all gone… and it is all legal and legit – is this the best scam of the 21 century? Anyone up for starting a Kickstarter?

      • Mistral75

        I don’t necessarily see malice in their behaviour.

        I think they are facing an unexpected situation (many backers having expectations far above what Yashica was prepared to deliver) and are struggling in trying to find a way to handle it.

        • my point is that they are still changing specs and are figuring things out which is a red flag for me

          • Chris Vincent

            If they’d spend $50 on getting someone to translate their blurb from Chinglish into English, it might do them good…

  • I hope it is just a good scam fraud and not a truly bad camera.

  • CG462

    I’m stunned. This is definitely style over substance.

    • I agree, welcome to the 21st century 🙂 this camera for style, for everything else there is an iphone…

  • David

    I appreciate this is basically the cheapest fixed-lens compact camera one could ever buy new, but why would you not just spring for an old Ricoh GR Digital?

  • Gerald Lee

    I honestly doubt it is even possible or a coincidence to spend 30 hours into r&d, and suddenly the camera may be an f2…. so close to the announcement on Kickstarter, just because they need to deliver a stretch goal.

    I understand that’s the behaviour of most companies but their timing and statement are very suspicious.

    If it is a cheap camera toy, that’s fine I don’t mind getting one for my nephew. But I don’t feel comfortable about this HK company.

    A pretty good Kickstarter I have backed is Tiffen Steadicam Volt. The company is realistic, and a lot more trustworthy

  • Azmodan

    I believe this is to pay for psychiatric counseling for the Yashica team.
    Yashica your village rang and wants its idiot back.

  • Duncan Dimanche

    This must be a joke ?! I seriously got exited !

    1/3.2-inch CMOS sensor (You can stop reading the rest)
    14 megapixel photos
    Built-in viewfinder
    Apertures of f2.8
    Focal Length 35mm
    A minimum focusing distance of 1m (~3 feet) to infinity (no shit)
    5 selectable steps shutter speeds 1s, 1/30s, 1/60s, 1/250s, 1/500s
    SD card storage (wifi card compatible)
    Micro USB connectivity for data transfers
    Tripod mount ready (lol)
    Operate with 2 x AA batteries
    Image controlled by digiFilm™

    So this is a glorified phone camera….

    The only plus side is the price… but once again your phone will take better photos…

    There is NO way people are stupid enough to fall for this…

    They need At LEAST a 1″ sensor but even with that….

    That Digifilm is truly dumb… it doesn’t physicaly do anything other than tell the camera to add that picture effect….

    sigh sigh sigh

  • Mistral75

    24 hours after launch: some 3,830 backers, almost HK$ 5 million (US$ 636,500).

    48 hours after launch: 4,777 backers, a bit more than HK$ 6.25 million (US$ 801,500).

    72 hours after launch: 5,433 backers, a bit less than HK$ 7.45 million (US$ 953,000). Momentum is still there, the million dollars gets closer and closer!

    For the time being, this is the 11th highest amount ever pledged for crowd-funded photographic gear and the 3rd highest pledged in 2017.

  • Mistral75

    The million (US) dollar milestone has been crossed but more and more backers are reporting the project to Kickstarter.

    An example (fmaxwell):

    I have also reported this project to Kickstarter, which has a rule stating that “Projects can’t mislead people or misrepresent facts.” This project does both.

    The creator location is misrepresented as “Tokyo, Japan.” I find no record of any Tokyo, Japan offices of the Hong Kong based MF Jebson Group, which has owned the Yashica brand name since 2008.

    The video, at 0:52, displays text that reads “YASHICA…Japanese Camera Brand…Since 1949” and shows a lens trim ring imprinted with “JAPAN.” The voiceover is also in Japanese. Again, the creator is a Hong Kong based company.

    At 0:30 in the main promo video, the model is shown pretending to focus a lens. A diagram on the campaign page reads “light…is auto-focused by the lens.” These are (successful) attempts to mislead people into believing that this camera has a focus mechanism.

    The sample photos that were not taken by this camera, and could not have been for reasons that Cyrus clearly explained below. They are a blatant attempt to misrepresent what this camera would be capable of.

    The creators have not shown a prototype of the project as required by Kickstarter. Yet, two days ago, they claimed to have a “working prototype [based] on the specification we shown in the campaign page.” Repeated requests for photos of that prototype, or sample images taken with that prototype, have been ignored.

    People have been patient, polite, and reasonable, but the sponsors have not brought their project into compliance with Kickstarter rules.

  • Mistral75

    By the way, Yashica have confirmed in the FAQ section that the Y35 has a fixed aperture, fixed focus lens.

  • Mistral75

    According to Kickstarter the man behind the Yashica project is a Hong Kong businessman named Wong Shu Kin Freeman:

    https://www.kickstarter.com/projects/1940283777/expect-the-unexpected-digifilmtm-camera-by-yashica/creator_bio

    Wong Shu Kin Freeman is the general manager of Momax Technology Limited, a Hong Kong based mobile device accessories firm with a factory and warehouse in Shenzhen.

    http://www.momax.net/

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