Irix to announce a “new product” at the 2017 PhotoPlus show next week and it will not be a lens


Irix will be attending the 2017 PhotoPlus Expo in New York City next week (from October 26th until October 28th) and they will announce a "new product" that "will not be a lens". Here is a porion of the company's press release:

The launch of the new Irix product

TH Swiss is preparing a surprise for its fans and future customers. The company is planning to release a new product. It is still a mystery and it will be presented during the exposition, but what we can tell you is that this new Irix product will not be a lens this time.

Irix has not yet officially announced their 45mm f/1.4 lens and the Irix ILA-FE2EF adapter for Sony E-mount:

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Irix products are sold in the US (B&HAdoramaAmazon) and in Europe (Amazon UKAmazon DEAmazon FRAmazon IT).

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