Kodak still on track to bring back to life EKTACHROME film

Despite the reported $46 million loss and recent layoffs, Kodak is still on track to bring back to life EKTACHROME film in 2018:

“The process is coming along really well,” Kodak says. “We’ve been busy testing and making sure it meets all the expectations that exist in this passionate community.”

Kodak is using “all new equipment” on a much smaller scale to make the film, bringing costs down for smaller manufacturing runs. Continuing to produce the film had been cost-prohibitive before, but now that’s becoming less of a factor.

Kodak is aiming to reassure fans that “this is the real deal” — the actual return of Ektachrome and not just a poor imitation with a catchy name.

Related posts:

Kodak to lay off 425 workers after reporting a net loss of $46 million

Kodak to bring back EKTACHROME film

Bringing back Kodak Kodachrome film is “unlikely”

Via Petapixel

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