CP+ interview with Sony on their new 400mm lens, Sony a9 and a7 cameras, firmware updates and more

Dpreview published their CP+ interview with Sony. Here is the recap courtesy of SonyAddict:

  • Sony isn’t strictly defining the a7III, but says consumers and professionals can use it even though it’s their basic camera
  • The Sony 400mm is a big deal going into 2018
  • Sports photographers are a new segments Sony is seriously targeting in 2018
  • The Sony 400mm is very light and doesn’t need a monopod even though most sports photographers are used to using them.
  • The 400mm f/2.8 is built for the needs of professionals, which is beyond hobbyists.
  • Sony believes that when conditions get too bad photographers will use some type of camera protection on a7/a9 cameras. They internally test their cameras up to a point.
  • Professionals are fine with big durable cameras, but hobbyist wants something smaller.
  • Sony is happy to have Sigma and Tameron making lenses for them now and believe in keeping their mount open.
  • Sony thinks that Canon/Nikon will have full frame mirrorless cameras by next year at CP+ so within one year.
  • Sony thinks that the 2020 Olympics will be covered by most mirrorless cameras.
  • They hope many will use Sony, but it will take time.
  • Some used a9 at the Olympics this year.
  • Still emphasizing support for APS-C and that products are coming.
  • Sony finally seems to think that firmware updates are something they should offer…

Source: Dpreview, via SonyAddict

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