New Zeiss camera teaser?

The Zeiss China Weixin account has a new teaser of what appears to be a new Zeiss digital camera:

Here is the translation:

“For those who understand our tradition, they understand our tough quality requirements. You should be aware that how much experience and technology we put into each lens.

For that, Zeiss wins the trust of millions of photographers worldwide.

As it turns out, the photography world and us still miss something.


It’s time for more Zeiss.
It’s time to welcome a new milestone of Zeiss photography.

Text after the poster:


Mystery veil will be open soon
Before that
Can you guess what is the BRAND NEW PRODUCT based on the picture?
Tell us what you guess
We will choose ten people who respond correctly in random on September 27
And send you a small gift
Let’s imagine together”

Rumors about a new Zeiss digital camera have been around since 2009 and the response from Zeiss was: "We never built any camera body, and we do not plan to do this within the near future."

Will this be another rebadged Sony camera like what failed Hasselblads? Or maybe a new "high-end" version of the Sony RX1 camera? If you have any details, you can contact me anonymously here.

Update - the position of the shutter button (if this is a shutter button) is very strange for a camera. Maybe this will be a Zeiss branded smartphone? It definitely doesn't look like a camera - see this modified picture:

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