The Sony a7S III camera “still requires a lot of work”

Sony did not announce a new a7S III mirrorless camera or an a6500 replacement at Photokina. In a recent interview with Cinema5D, Sony Senior Manager Yutaka Iwatsuki who is responsible for product planning said that the Sony a7S III will go beyond customers’ expectations, but it still requires a lot of work:

Here is a recap from SonyAddict:

  • Sony wants to get the a7SIII right
  • They are responding to what their customers want and not what the competition is doing
  • Wouldn’t give a firm answer about 8k
  • Still a lot of things to do for full frame so they do not have a plan for medium format
  • Also, APS-C has things to do
  • Can’t comment on future products
  • Video and cinematography are very important to Sony Cameras
  • It’s also interesting that Sony is making a big effort to mention APS-C every time they mention full frame. Maybe we will see a serious APS-C camera from them soon along with some glass. They really should have announced it at Photokina though.


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