Olympus published several financial presentations for their Olympus Investor Day 2018 and it seems that they have further revised their future sales downwards (their Q1 revenue from mirrorless cameras was already down 11% YoY).
Maybe Olympus did a mistake by not joining the L-Alliance? The company did not have anything to show at the 2018 Photokina show, but they said they are planning some major announcements in 2019.
Here is their plan to get out of the current downturn:
- Expand sales of highly-profitable OM-D series cameras and PRO series lenses:
Mirrorless camera system that are uniquely Olympus, attaining high level of compatibility between overwhelmingly compact & lightweight and high image quality with the Micro Four Thirds Standard. - Accelerate development of products aimed for professional and high-level amateur users
- Improve manufacturing cost ratio by consolidation of manufacturing facilities and improved efficiency in manufacturing startups
Via 43addict
