Agfa Photo brand relaunched in Europe


The French GT Company announced a new license agreement with Agfa Photo Holding GmbH, Germany to relaunch digital cameras and digital photo/video albums in Europe. Here is the complete press release:

GT COMPANY relaunches the AGFAPHOTO digital still camera range in Europe

Chessy (France), December 15, 2018 - GT Company is pleased to announce that is has concluded a license agreement with AgfaPhoto Holding GmbH, Germany to relaunch Digital Still Cameras and Digital Photo/Video Albums in Europe. The license agreement concluded with AgfaPhoto Holding GmbH is already active and covers the following categories of products: digital camera, instant camera (shooting + printing), digital photo-video album. An extension to new products is planned for 2019.

"With a history of more than 150 years the AgfaPhoto brand is an icon in the consumer imaging industry," says Grégory Taude, General Manager of GT Company. "It is a brand that keeps a high awareness in the photo industry with a very strong qualitative image. We had to build a range of products that respects its roots otherwise consumers would not identify the brand."

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