This is the new norm - the demand for every new product is now “exceeding expectations” and a delay is inevitable, so hurry up and place that pre-order asap.
Today Sony Japan posted on their website that the Sony a7S III orders "greatly exceeded our expectations" and I cannot wait for their next financial results to see how they crushed all forecasts (the last report showed over 50% drop in camera sales):
Notice Regarding Supply of Digital SLR Camera α7S III
Thank you for using Sony products. The order of the digital single-lens camera "α7S III", which we started accepting orders from Tuesday, August 4, 2020, greatly exceeded our expectations, and it may take time to deliver the product. We will do our best to respond to our customers' requests, so please wait for a while.
So yea, hurry up and pre-order your Sony a7S III right away: Adorama | B&H | Amazon | WEX | Park Cameras | Calumet.
