Press release: Russian Helios and Zenitar lenses are now sold in the USA, Canada, China, and in Southeast Asia


The Russian Helios and Zenitar cameras and lenses are now sold in the USA, Canada, China, and in the countries of Southeast Asia.

12 November 2020 – Holding “Schwabe” continues to sell their photographic equipment abroad. In October, the lenses “Helios” and “Zenitar” produced by the Krasnogorsk plant named after S. A. Zvereva in various modifications entered the American and Chinese markets.

Deliveries include models of lenses “Helios”, “MS Zenitar” and “Zenitar”. All photographic equipment was produced at the Krasnogorsk plant named after S. A. Zvereva (KMZ), part of the Shvabe Holding. The sale will be carried out in the United States, Canada, China, as well as countries in North America and Southeast Asia.

Long-term cooperation assumes an annual delivery of at least 1,000 lenses to the official representative of KMZ in these countries. At the same time, you can order domestic equipment from anywhere in the world.

“Our lenses and cameras have been present in these countries for over fifty years. They are in demand among Chinese and American amateur photographers due to their high-quality technical characteristics and high artistic ability. Zenitar and Helios are legendary brands, and we are proud that they not only survived, but also got a new life, “said Alexander Novikov, General Director of KMZ .

At the beginning of 2020, Zenit M cameras with a Zenitar 1/35 lens have already been sold in the USA.


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