Latest Japanese mirrorless camera market share: Canon back at #1, Nikon back at #3, Sony down to #2 spot

BCN Ranking published the latest Japanese mirrorless camera market share - Canon is back at #1, Nikon is now at #3,  and Sony is down to #2 spot. The article explains the raise of Nikon's market share with the release of the Nikon Z8 camera:

Nikon rises to 3rd place in the mirrorless market, with the release of the Z8

“Nikon ‘s market share is steadily increasing in mirrorless single-lens cameras . The sales share by manufacturer in May 2023 will be 12.9%. It overtook OM Digital Solutions (former Olympus ) and moved up to 3rd place. This is the first time in three years that the company has entered the top three. It became clear from the ” BCN Ranking” , which aggregates the actual sales data of home appliance mass retailers and online shops.” (Google translated):

Please note: BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report. Previous BCNR reports can be found here. Here are the top-selling cameras at Map Camera (Japan) for May 2023:

  1. Nikon Z8
  2. Nikon Z9
  3. Sony α7IV
  4. Canon EOS R6 Mark II
  5. Fujifilm X-H2
  6. Sony α7RV
  7. Canon EOS R8
  8. Fujifilm X100V
  9. OM System OM-1
  10. Nikon Zfc

Via NikonRumors

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