A quote from Nikkei's article "Digital camera penetration falls below 50%; smartphones emerge; domestic market unable to produce next generation":
"The penetration rate of digital cameras among households at the end of fiscal 2023 will fall below 50% for the first time in 19 years since the end of fiscal 2004. The demand for compact digital cameras has fallen as smartphone ownership has increased. Japan once had a strong presence in digital home appliances, but is now in a notable decline."
The penetration rate of digital cameras was 77% in 2012.
The latest Camera and Imaging Products Association (CIPA) data indicate that domestic shipments of digital cameras have fallen from 11.11 million units in 2008 to 910,000 units at present:
The future according to CIPA: fewer camera shipped with higher prices
