Nikkei: “Digital camera penetration falls below 50%, smartphones emerge, market unable to produce next generation”

A quote from Nikkei's article "Digital camera penetration falls below 50%; smartphones emerge; domestic market unable to produce next generation":

"The penetration rate of digital cameras among households at the end of fiscal 2023 will fall below 50% for the first time in 19 years since the end of fiscal 2004. The demand for compact digital cameras has fallen as smartphone ownership has increased. Japan once had a strong presence in digital home appliances, but is now in a notable decline."

The penetration rate of digital cameras was 77% in 2012.

The latest Camera and Imaging Products Association (CIPA) data indicate that domestic shipments of digital cameras have fallen from 11.11 million units in 2008 to 910,000 units at present:

February 2024 CIPA numbers

The future according to CIPA: fewer camera shipped with higher prices

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