Author Archives: PR admin

Hasselblad and Sony in partnership to enrich product offerings

By PR admin | Published: September 18, 2012

For the development of the Lunar mirrorless camera, Hasselblad joined forces with S0ny:

Posted in Hasselblad, Sony| 25 Comments

Breaking: Lunar is Hasselblad’s new mirrorless camera

By PR admin | Published: September 18, 2012

This is the new mirrorless camera from Hasselblad called Lunar (click on images for larger view): “The Lunar is a celebration of the passion that the company’s founder Victor Hasselblad had for photography. We’ve developed this model in the traditional way, using handmade wooden prototypes to ensure superior ergonomics and functionality. This is a camera […]

Posted in Hasselblad| Tagged | 98 Comments

Fujifilm X-Pro1 firmware update v2.0 is out

By PR admin | Published: September 18, 2012

Fujifilm released firmware updated v.2.0 for the X-Pro1 mirrorless camera. Here are the download links: Fujinon lens firmware v2.0 X-Pro1 body firmware updated v2.0 Instructions

Posted in Fuji| Tagged , | 17 Comments

Leica M, M-E, S, D-Lux 6, V-Lux 4, new lenses and adapters announced

By PR admin | Published: September 17, 2012

Several new Leica products were announced today: Leica M Leica M-E Leica S Leica D-Lux 6 Leica V-Lux 4 Leica X2 “Edition Paul Smith” Leica X2 “à la carte” program Leica TS-APO-Elmar-S 120 mm f/5.6 ASPH lens Leica Vario-Elmar-S 30-90 mm f/3.5-5.6 ASPH lens Leica Super-Elmar-S 24 mm f/3.5 ASPH lens Leica APO-Elmar-S 180 mm […]

Posted in Leica| 8 Comments

Sigma 17-70mm f/2.8-4 Macro, 35mm f/1.4 and 120-300mm f/2.8 lenses announced

By PR admin | Published: September 17, 2012

Sigma announced three new lenses today: Sigma 17-70mm f/2.8-4 DC MACRO OS HSM – This new Contemporary lens is designed for cameras with an APS-c sensor and covers a range equivalent to 25.5 to 105mm on a 35mm camera. An upgrade to its predecessor, which was released in December 2009, this general purpose lens offers […]

Posted in Sigma| Tagged | 48 Comments

Breaking: Hasselblad will release a high-end mirrorless camera

By PR admin | Published: September 17, 2012

Hasselblad is rumored to announce a high-end mirrorless camera according to DSLRMagazine which has a very good track record in “predicting” upcoming products. The direct translations is: “The new format Hasselblad will CSC, rounded shapes … A kind of luxury NEX” Back in March PhotoRumors broke the news about a possible new digital X-Pan camera announcement. Hasselblad has scheduled […]

Posted in Hasselblad| Tagged | 33 Comments

Schneider-Kreuznach announced eight new HDSR, macro and tilt-shift lenses

By PR admin | Published: September 17, 2012

In addition to the three new lenses for Micro Four Thirds system cameras, Schneider-Kreuznach also announced eight new HDSR, macro and tilt-shift lenses: Schneider-Kreuznach Video Xenon T 2.1 / 25 full frame lens for HD videography Schneider-Kreuznach Video Xenon T 2.1 / 50 full frame lens for HD videography Schneider-Kreuznach Video Xenon T2 .1 / 75 full frame lens for HD videography Suitable for use with HDSLR […]

Posted in Schneider Kreuznach| Tagged | 9 Comments

Schneider-Kreuznach announced three Micro Four Thirds lenses

By PR admin | Published: September 17, 2012

Few months ago Schneider-Kreuznach announced that they will start producing lenses for mirrorless cameras. Today the company revealed three new lenses for Micro Four Thirds system cameras: Super-Angulon 14 mm/2.0 wide-angle lens (10 lens elements with 4 aspherical surfaces, focusing range from 1:10 to ∞) Xenon 30 mm/1.4 universal lens (7 lens elements with 1 aspherical surface, focusing range from […]

Posted in Schneider Kreuznach| 11 Comments

Samsung announces 12-24mm f/4-5.6 ED and 45mm f/1.8 NX lenses

By PR admin | Published: September 17, 2012

Samsung announced two new lenses for their NX system: 12-24mm f/4-5.6 ED and 45mm f/1.8.

Posted in Samsung| 7 Comments

Canon EOS 6D, PowerShot G15, S110, SX50 HS officially announced

By PR admin | Published: September 17, 2012

The Canon EOS 6D is now officially announced (prices and pre-order links: body only | kit | G15 | S110 | SX50). Sample images and videos can be found here. Canon 6D promo videos:

Posted in Canon| Tagged | 28 Comments