
Watch the official Sony press event live here (see the specs at the bottom of this post). Liveblogging:

Nobody expected that: today Sony will announce a new a7r IV mirrorless camera today (ILCE-7RM4) with a new 61MP sensor. There will be also a few new accessories: VG-C4EM (battery grip), ILCE-7RM4, and XLR-K3M. Update – watch the liveblogging of the press event here: Sony a7r IV mirrorless camera announcement Update – the new a7r IV is […]

Sony will hold a “special live event” tomorrow, Tuesday, July 16, at 10:00 am EST. There is no reliable information about what exactly will be announced, but the new products will be photography related (AlphaUniverse, #sonyalpha). Stay tuned for additional information.

Two more Sigma related news from their last press event in Tokyo: Sigma to create ‘Classic’ range of cine Art primes: “Alongside its other announcements, Sigma said it will introduce ‘Classic’ versions of its Cine prime lenses. The ‘Classic Art Prime’ series aims to re-create the look and atmosphere seen in classic films of the […]

Here is an updated list of rumored/expected cameras and lenses that will be announced in the upcoming weeks/months: Cameras Canon mirrorless rumors: APS-C mirrorless, 8k mirrorless, PRO mirrorless and 100MP mirrorless Zeiss ZX1 (delayed or canceled?) New small & light Olympus MFT camera (new E-M5 III is expected in 2019) Sony a7s III or Sony A9 II (no reliable rumors, no leaks, just guesses) Sigma […]