
The rumored new Zeiss Milvus 25mm f/1.4 (1.4/25) full frame DSLR lens is now officially announced. US pricing is $2,399 (available for pre-order). Press release and technical specifications:

As previously reported, today Adobe announced a new cloud-based Lightroom CC and rebranded the old Lightroom 7 to Lightroom Classic: What’s the Difference Between Lightroom and Lightroom Classic? Going forward, the product you’ve known as Lightroom will be rebranded “Lightroom Classic CC”. Why change? We have introduced a new photography service that will now be […]

I already reported that the rumored new Lightroom 7 (or whatever they call it) will be announced during the Adobe Max conference that starts tomorrow. As you can see from the screenshot above taken from the conference’s official website, in this keynote Adobe is expected to “unveil major innovation across the world’s best creative system including a new generation of Creative Cloud […]

Canon announced the production of 90 million EOS series cameras and 130 million interchangeable EF lenses:

I already reported on the two upcoming Olympus lenses: M.Zuiko Digital 17mm f/1.2 PRO and 45mm f/1.2 PRO – both were already registered with various government agencies. I expect the official announcement to be for the PhotoPlus show that will take place next week in NYC. Olympus already has one fast PRO lens (25mm f/1.2). Olympus is also rumored to announce […]