Category Archives: Hasselblad

New Hasselblad XCD 30mm medium format mirrorless lens to be announced at Photokina

In addition to the already announced XCD 45mm f/3.5 and 90mm f/3.2 medium format mirrorless lenses (pictured above) for the X1D camera, Hasselblad will announce a new XCD 30mm lens at the Photokina show in two weeks – this is according to a recently published interview with Pontus Arvåsen (product designer at Hasselblad) – see this YouTube video at […]

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Hasselblad at Photokina 2016

Hasselblad officially announced the previously rumored True Zoom camera module for smartphones together with some new collaborations with ALPA and Sandqvist. The specs of the camera module are: 12MP 1/2.3″ CMOS sensor 25-250mm f/3.5-6.5 lens ISO range: 100 to 3,200 1080p HD video Hasselblad also promises a new special limited edition camera to be announced at the Photokina […]

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ALPA at Photokina 2016

For the 2016 Photokina show, the Swiss camera manufacturer ALPA announced a new ALPA Anniversary Edition Set commemorating 70 years of ALPA as a brand and 20 years of ALPA 12 medium format system (more pictures after the break). The second news is that ALPA and Hasselblad “formed a collaboration allowing an unprecedented exchange of […]

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New US shipping date for the Hasselblad X1D medium format mirrorless camera

From the very beginning the shipping date of the new Hasselblad X1D medium format mirrorless camera was set as end of August/early September. B&H recently updated their website and the US shipping date is currently listed as September 15th:

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Another picture of the rumored Hasselblad True Zoom camera module for smartphones

A new picture of the rumored Hasselblad True Zoom camera module for smartphones appeared on the Chinese website Weibo: On the picture you can spot a dedicated shutter release button, zoom controls and a flash unit. Hasselblad’s actual involvement in this product is still not clear. Via Ubergizmo

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Rumors: new Hasselblad True Zoom camera module for smartphones

Similar to Leica, Hasselblad is rumored to be soon joining the smart phone business with a new camera module accessory for the Moto Z smartphone. The specs of the Hasselblad True Zoom camera are:

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Hasselblad X1D additional coverage/recap

Hasselblad X1D additional coverage/recap: Sample photos: Ming Thein, Dpreview, Digitalrev Hands-on reports: Dpreview forum Hasselblad X1D will have zoom lenses Updated pre-order options Updated X1D size comparison with other cameras Updated X1D Q&A questions The new Hasselblad XCD lenses (available at the end of August) are designed for 100MP sensors – Q&A with Perry Oosting, CEO of Hasselblad: […]

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Top 10 PhotoRumors posts for June 2016

The top 10 PhotoRumors posts for June, 2016 are:

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Update: Hasselblad X1D will have zoom lenses

After interviewing the CEO of Hasselblad Perry Oosting, Bokeh confirmed in a blog post that there will be zoom lenses for the Hasselblad X1D medium format mirrorless camera ($8,995):

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Hasselblad X1D camera Q&A

Several websites published Q&A sessions and interviews with Hasselblad’s executives about the new X1D medium format mirrorless camera (see announcement, additional info, pre-orders). Here are few quotes – the first set is from WEX Photographic:

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