
Today Hasselblad announced the end of life for their V camera line because of declining demand. The 503CW model is no longer in production but can still be purchased in retailers while supply last ($3,460.00):

AP reports that Hasselblad have delayed until the summer the release of the Lunar – their first mirrorless interchangeable lens camera based on the Sony NEX-7. The camera was supposed to start shipping this month (April). Maybe Hasselblad realized that they will be re-introducing an almost 2 years old camera (the Sony NEX-7 came out in August, 2011) […]

New Voigtländer Nokton 42.5mm f/0.95 lens for Micro Four Thirds: 23cm minimum focusing distance 1:4 magnification ratio No aspherical element New Zeiss Planar T* 50mm f/1.4 ZA SSM lens for Sony A mount: 72mm filter size Circular aperture diaphragm 9 optical elements in 8 groups 45cm minimum focusing distance Olympus had a teaser for their E-P3 […]

Hasselblad will probably also market a small compact camera based on the Sony RX100 ($648) – one of the best compact cameras today. Digifotopro overlaid one of Hasselblad’s drawings and it matches perfectly with the RX100 design: This is how the Sony RX100 looks from the front and the top:

In addition to the Lunar mirrorless camera, Hasselblad is working also on a new A-mount camera (I assume it will be full frame based on the Alpha a99, after today’s announcement of partnership between Sony and Hasselblad). And if you are like me and think “the new Hasselblad mirrorless camera is so ugly, I cannot stop […]