Category Archives: Lytro

Report: Lytro is shutting down, employees are going to Google

By PR admin | Published: March 27, 2018

A quick update on the Lytro rumor I reported last week – The Verge reports that Lytro is shutting down and former employees are going to Google. Here is Lytro’s full statement:

Posted in Lytro | Leave a comment

Rumors: Google is buying Lytro for $40 million

By PR admin | Published: March 21, 2018

Techcrunch reports that Google is buying Lytro for $40 million (or maybe even less than that). Over the years Lytro has raised over $200 million in funding and at one point was valued at $360 million. Most Lytro consumer products are already discontinued (Amazon still lhas them) since the company exited its consumer business in order to […]

Posted in Lytro | Tagged | Leave a comment

Lytro could open source their light-field photo sharing platform

By PR admin | Published: December 11, 2017

A quick update on my post from last week – Lytro is now considering to open source their light-field photo sharing platform:

Posted in Lytro | 13 Comments

Lytro’s “Living Pictures” can no longer be viewed online

By PR admin | Published: December 7, 2017

Lytro’s “Living Pictures” are no longer available to be viewed online. The company pulled the plug on their online viewing platform. Lytro users can still see their pictures on the desktop version of the software. The Lytro Illum light field camera is still available for sale at a significant discount. Related posts:

Posted in Lytro | Tagged | 7 Comments

What else is new?

By PR admin | Published: February 20, 2017

→ Firmware 1.15.0 released for the Hasselblad X1D-50c camera. → Lytro raises $60 million for its light field camera, announces first VR project. → Canon is introducing exciting prospects for CMOS sensors.         → New Sony bundle deals introduced (see also the Sony trade-in program and the current Sony rebates).

Also posted in Canon, Fuji, Leica, Sony | Tagged | 2 Comments

What else is new?

By PR admin | Published: April 12, 2016

There are still few items left in the Newegg selection of cameras that qualify for the 25% off coupon code APRDCSALE00 plus free shipping (previously reported here). New Lensbaby Twist 60 Optic lens announced (check pricing and availability). The Impossible Project got a new instant camera, the I-1. https://vimeo.com/161949709 Lytro announced lightfield technology to film […]

Also posted in Deals, Leica, Lensbaby, Pentax, Sony | 2 Comments

Lytro exits consumer business, will continue with virtual reality solutions

By PR admin | Published: April 6, 2016

Lytro is no longer in the consumer photography business according to this lengthy post by the company’s CEO Jason Rosenthal. Lytro sees a future in virtual reality – they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above). The Lytro Illum lightfield camera currently sells for $379, while the […]

Posted in Lytro | 9 Comments

Another price drop on the Lytro Illum lightfield camera

By PR admin | Published: March 1, 2016

The price of the Lytro Illum lightfield camera dropped to $379.90. The original price at launch was $1,599.

Also posted in Deals | 16 Comments

Deals of the week from B&H

By PR admin | Published: February 22, 2016

The latest deals from B&H:    More B&H specials can be found here.

Also posted in Canon, Deals, DJI, Fuji | Leave a comment

Deal of the day: Lytro Illum lightfield camera available again for $399

By PR admin | Published: November 9, 2015

The Lytro Illum lightfield camera is available again for $399 on Woot – this is $1,200 off (75% off) from the original price of $1,599 (currently $599 at B&H). This deal is valid only for today (11 hours left). Here are the Lytro Illum main specifications:

Also posted in Deals | 3 Comments

Lytro Immerge is the world’s first professional light field solution for cinematic VR

By PR admin | Published: November 5, 2015

After some big discounts on their current light field cameras, today Lytro announced their professional VR video setup called Immerge – a new solution built from the ground up to seamlessly blend live action and computer graphics (CG) using light field data:

Posted in Lytro | 10 Comments

Deal of the day: Lytro Illum lightfield camera now $399

By PR admin | Published: November 4, 2015

The Lytro Illum lightfield camera is now selling for $399 on Amazon – this is $900 off (69% off) from the original price of $1,299 (currently $599 at B&H). Some readers had issues accessing the page – you can try also this Amazon link. Here are the Lytro Illum main specifications:

Also posted in Deals | 16 Comments