Category Archives: Olympus

Why is the new OM System E-M1 Mark III ASTRO camera still labeled as Olympus?

By PR admin | Published: July 6, 2024

The new OM System E-M1 Mark III ASTRO camera that was announced a few days ago is still labeled with the Olympus brand. Two years ago, OM System already started replacing the Olympus label from existing products:

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OM System started replacing the Olympus label from existing lenses

By PR admin | Published: March 17, 2023

OM System started replacing the Olympus label from existing lenses. This report comes from Japan – here are the before and after listings of the Olympus M.Zuiko Digital ED 150-400mm f/4.5 TC1.25X IS PRO lens (the Zuiko branding remains):

Also posted in OM System | 3 Comments

Olympus PEN E-PL10 camera listed as discontinued

By PR admin | Published: March 9, 2023

The Olympus PEN E-PL10 camera is already listed as discontinued at B&H Photo:

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More discontinued Olympus and Panasonic Micro Four Thirds products

By PR admin | Published: December 19, 2022

A quick update on my previous post about discontinued Micro Four Thirds products: The Olympus FL-700WR flash is listed as discontinued at B&H and completely removed from Adorama More discontinued Panasonic MFT products:

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OM Digital Solutions will rebrand existing Olympus products to “OM System”

By PR admin | Published: October 31, 2022

OM Digital Solutions announced that it will rebrand and change the label of existing Olympus products to “OM System” (it seems that Olympus cameras will remain unchanged). Here is the example given in the press release:

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Olympus and OM Digital Solutions interviews

By PR admin | Published: October 30, 2022

→ Olympus CEO Yasuo Takeuchi on why Olympus sold off its decades-old camera and microscope business to focus on medical tech: “We had to move before it became too late” (Fortune magazine). → Another quote from a recent interview with OM Digital Solutions management team: “So our middle- and higher-end products, their situation is better […]

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Olympus OM-D E-M1X camera listed as discontinued in Japan

By PR admin | Published: October 6, 2022

The $3,000 Olympus OM-D E-M1X camera is already listed as discontinued at some Japanese stores: Of course, the price of the E-M1X did not stay at $3,000 for a long time and at one point dropped to $1,699: Now this is an Olympus camera with a “WOW” price Currently, the Olympus OM-D E-M1X camera is […]

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